GROW! Marketing and Public Relations Tips

5 Tips to Prioritize PR in Your Company's Budget 

Posted by Megan O'Connell on Wed, Nov 29, 2017 @ 7:47 AM

TrendKite just released a fantastic article with tips to secure your PR budget for the new year.

While Garden Media Group handles this on a different end, we know some of our readers need to fight for every dollar in their company's marketing budget so we wanted to share tips on being the most effective you can be.

Companies often take the money that is budgeted for PR and put it into a different area of marketing. It is up to PR professionals to fight for their budget - and hopefully an increase.

Continue reading for tips on how to secure your PR budget for next year.

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Topics: Public relations, PR Strategy, Digital Branding

Garden Media Group recognized as a Top Woman-Owned Business and Top PR Firm

Posted by Megan O'Connell on Wed, Nov 1, 2017 @ 12:27 PM

October 2017 - (Philadelphia) IMPACT Marketing & PR, Inc. was recognized in the Philadelphia Book of Lists as a Top Woman-Owned business and Top PR firm for 2017. Suzi McCoy founded IMPACT Marketing 30 years ago.

Garden Media Group, a subsidiary of IMPACT, was founded 20 years ago to serve the horticulture, gardening and outdoor living industries. Our boutique public relations firm gets results fast because we have our finger on the pulse of the industry and the ear of influencers from top outlets – from Better Homes & Gardens and Magnolia Journal to the sweeping social media outlets. Our clients are both national and international and come to us to make them popular with their target market. We also publish an annual garden trends report, one of the most widely read reports in the industry.

Continue Reading to learn about our Queen Bee and how GMG was born.

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Topics: Public relations, lawn and garden public relations, garden marketing, marketing communications, Garden Media Group, garden industry public relations

Chatbots are Here to Stay – Leverage Them for Your Garden Company

Posted by Megan O'Connell on Wed, Oct 18, 2017 @ 2:36 PM

As technology continues to advance, artificial intelligence (AI) is taking the spotlight. AI can be incredibly expensive to introduce in everyday life, but with chatbots, that’s no longer an issue.

Chatbots are computer programs that typically use text based live chat interface to carry out tasks for customers on behalf of the business instead of using real humans, such as Alexa and Siri.

Chatbots have been successful in customer service for years, but now is when more and more companies are jumping on board. Instead of having someone to answer all of their customer’s questions, bots are able to take on the easy questions to not inconvenience workers. They are saving industries huge amounts of money.

Social media and banking apps have adopted chatbots in the biggest way. Both have the ability to answer frequently asked questions easily. They are also personalized to each customer’s account for added personalization and not to mention, privacy.

Continue reading about how to utilize chatbots for your business.

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Topics: Public relations, social media

Cause Marketing Done Right – Heineken Creates Eye Opening Campaign

Posted by Courtney Kates on Wed, May 10, 2017 @ 11:16 AM

We’ve already talked about the controversial Pepsi ad and the factors that contributed to its failure. To do cause marketing the right way, the campaign must be consistent with the brand and relatable to the target audience. Heineken has recently created a great example of a powerful cause marketing ad.

The international beer distributor created a four minute ad with the tagline “Open Your World.” The video shows strangers with opposing views working together and discussing their contrasting beliefs over a beer. The ad has received widespread praise and definitely works to bring people together, instead of tearing them apart.

Let’s examine these two beverage companies with two political ads — why did Heineken’s ad succeed and Pepsi’s ad fall short?

Continue reading to learn more about Heineken’s Worlds Apart experiment.

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Topics: Public relations, PR Campaign, branding, advertising, Garden Media Group, content marketing, Social

How to Be the Olivia Pope of Your Company

Posted by Tyler Nolley on Tue, May 2, 2017 @ 10:59 AM

How do you spend your Thursday nights? If you don’t already, join the club and tune into ABC’s hit show Scandal, starring Kerry Washington as Olivia Pope. Aside from a thrilling plot, this show offers a true emulation of the life of a PR professional. Olivia Pope and her gladiators are the strategic master minds that run Washington, D.C and there’s a lot to learn from their success.

Read more for skills that can help you become the Olivia Pope of your industry.

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Topics: Public relations, branding, Media Relations, Garden Media Group, employment

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

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Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

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Topics: Public relations, branding, Garden Media Group, Garden Media, Internship

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

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Topics: Public relations, branding, social media, LinkedIn

Tips for Getting the Most out of Networking Events

Posted by Samantha Arcieri on Wed, Oct 5, 2016 @ 9:17 AM

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

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Topics: Public relations, branding, Internship, leadership

Infographic: The Power of the #Hashtag

Posted by Samantha Arcieri on Wed, Sep 14, 2016 @ 9:35 AM

It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

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Topics: Public relations, Twitter, social media, Social, Infographic

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