GROW! Marketing and Public Relations Tips

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

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Topics: Public relations, branding, social media, LinkedIn

Tips for Getting the Most out of Networking Events

Posted by Samantha Arcieri on Wed, Oct 5, 2016 @ 9:17 AM

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

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Topics: Public relations, branding, Internship, leadership

Infographic: The Power of the #Hashtag

Posted by Samantha Arcieri on Wed, Sep 14, 2016 @ 9:35 AM

It’s impossible to escape the hashtag these days. The tiny # symbol has successfully infiltrated most social media platforms and is used for a variety of difference reasons online.

Public relations professionals and social media managers alike use hashtags to garner attention to their brands and connect with like-minded consumers on the web. Hashtags are also a fast, easy way to communicate directly with customs and brand ambassadors.  

While the # may seem simple, there is a lot of strategic planning that goes into choosing the right hashtag and using it.

This infographic from the Huffington Post shows how to best use this powerful social media tool.

Read more to Harness Hashtag Power

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Topics: Public relations, Twitter, social media, Social, Infographic

Part Two: How PR is like Matchmaking 101

Posted by Tracey Brown on Wed, Sep 7, 2016 @ 9:22 AM

You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

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Topics: Public relations, hiring a public relations person, garden business, Garden Media, leadership

Trending Thursday: NaTECHure Gets People Outside

Posted by Samantha Arcieri on Thu, Sep 1, 2016 @ 9:52 AM

For today’s trending Thursday post, we’re highlighting the NaTECHure trend from our 2016 Garden Trends Report. 

NaTECHure is the intersection of two of the hottest trends in education: technology and nature.

When technology and nature come together they get people off the couch outside. The latest example of this is the Pokemon craze, but other new apps and virtual reality engage kids with gardening and nature in fun, new ways.

Learn more about NaTECHure from our latest YouTube video.

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Topics: Public relations, garden marketing, Trending Thursday, Garden Trends, Youtube

How PR is Matchmaking 101

Posted by Tracey Brown on Wed, Aug 31, 2016 @ 1:30 PM

Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.

Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.

Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.

Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.

Read on to learn how matchmaking relates to PR and how you can become a better matchmaker.

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Topics: Public relations, garden marketing, image building, leadership, decision-making

Tips For Building Your Personal Brand

Posted by Stacey Pierson on Wed, Aug 17, 2016 @ 9:05 AM

I never thought of myself as a brand until recently. I’ve been in public relations for more than twenty years and without even realizing it, I’ve become my own personal brand that builds relationships and shares advice on social channels. And I’ve even secured my own personal web profile. 

When most people think of a brand today, a company is usually the first thing that pops into their heads. In the age of digital marketing, everyone can be their own brand.

Continue reading to learn how to create and maintain your personal brand.

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Topics: Public relations, branding, Digital Branding

Infographic: The art of pitching

Posted by Samantha Arcieri on Wed, Jul 6, 2016 @ 1:04 PM

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?

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Topics: Public relations, social media, Garden Media, pitching, Infographic

Trending Thursday: Navigate the PR Industry’s Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 9, 2016 @ 9:05 AM

Layered Landscapes are the new industry trend taking over yards in 2016. A 3-D yard rich with wildlife defines a true layered landscape according to the 2016 Garden Trends Report.

While the term quite literally applies to the landscape itself, the essence of the trend also applies to PR.

Successful PR industry leaders serve a well-defined purpose, create a team that maintains a diverse skillset and avoid blind spots.

Continue reading to learn why the PR industry is layered landscape.

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Topics: Public relations, Trending Thursday, public relations media plan, Garden Trends, key influencers

Infographic: 17 Public Relations Quotes That Inspire

Posted by Samantha Arcieri on Thu, May 26, 2016 @ 9:30 AM

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

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Topics: Public relations, PR Measurement, branding, image building, Infographic

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