GROW! Marketing and Public Relations Tips

Figuring Out How Brains Work Differently, Together

Posted by Megan O'Connell on Wed, Aug 2, 2017 @ 6:18 AM

Creativity and innovation go hand-in-hand at thinking outside the box. It allows the brain to be used to create something out of nothing or even to fix something when it’s not working. But what happens when you get stuck in the box?

The Kirton Adaption-Innovation (KAI) is an evaluation tool that measures your style of creativity and problem solving based on your range of adapting or innovating. If you want to do things better, you probably would score higher on the adaptive range. Want to be different? You’d be on the innovative side. Thomas Edison was probably adaptive, while Albert Einstein was probably innovative.

Richard Tait invited Garden Media to try it for ourselves at our monthly ‘Lunch with a Pro’ workshop.

Richard, who has a Ph.D. in physics, co-founded the DuPont Company’s worldwide Creativity and Innovation Center. Today he is an international consultant in innovation and new corporate and product ventures.

GMG invited Richard for a lunch and learn to help our team brainstorm bigger and better ideas for our clients.

Read on to continue learning about Richard, KAI and what Garden Media learned.

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Topics: Brainstorming, lessons, decision-making, professional development, Lunch with a Pro

Professional Development Plans: Low Risk Investment for High Rate of Return

Posted by Tracey Brown on Wed, Jul 19, 2017 @ 8:41 AM

Do you encourage your staff to pursue professional development on a regular basis? Do you allow them time to improve their skills while on the clock? If not, why?

The ROI when a staff member can improve themselves is a low investment with a high rate of return for the company.

Many think, if I train them better, they are going to leave me. But that may not be true!

According to workforce studies, companies that promote professional development have a higher retention rate than those that don’t.

In an article from The Chicago Tribune, research shows that “career development is crucial for employers seeking to retain talent.”

Staff improving themselves doesn’t mean they will head out the door with the knowledge, but rather the opposite. Research shows that professional development can create a more loyal employee. And isn’t that a win/win for the company? A more knowledgeable employee who wants to stick around!

Read on to learn how a professional development plan can improve your business.

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Topics: Garden Media Group, professional development

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