GROW! Marketing and Public Relations Tips

Thinking Ahead of the Social Media Game: Virtual Reality

Posted by Alexandra Tett on Wed, Jun 27, 2018 @ 10:52 AM

Yet again, social media is stepping up their game. Currently, the most engaging form of media is video. Well, not for long! The next big thing is coming and it is going to shake things up. What could possibly be more virtually engaging than a video? The answer is Virtual Reality.   

Virtual Reality (VR) will leapfrog video like video leapfrogged photographs. It will bring an unprecedented level of engagement to the table and force yet another advance among everyone’s social media accounts.

Read below to find out exactly how VR will revolutionize the digital world!

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Topics: professional development, software, how-to, technology

Keeping Up with Current PR Trends

Posted by Alexandra Tett on Tue, Jun 12, 2018 @ 10:49 AM

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.

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Topics: PR Strategy, trends, professional development

The Best Gardening Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:44 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled.

Our fascination started with Serial, grew to How I Built This, by Guy Raz and morphed into an addiction with Adam Grant's new podcast Work Life.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite PR and marketing podcasts. But today, we are going to dive into our favorite gardening podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite gardening podcasts of 2018.

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Topics: professional development, podcasts

How to Brand: Keep Yourself in Mind

Posted by Megan O'Connell on Thu, Sep 21, 2017 @ 10:34 AM

PR professionals are always looking for ways to make their clients shine the brightest. Whether that is getting their name in print, promoting and posting about them on social media, or getting an interview to air, it is their passion to see their client’s company name everywhere. Branding a garden business is one of the things we at Garden Media Group do best.

But what about when you want to develop your personal brand? Have you ever thought about that?

A personal brand shows off who you are and the person you want to be to the world. Most people know this as a reputation. When you’re in school, you can be known for being the smart kid, the stinky kid, the fast kid, or the bully. Humans are susceptible to associating people they know to things they relate with. As you grow up, these associations start to shape you.

If you want to develop a personal brand you need to think about how your decisions, actions and values shape that brand.

Continue reading to find out how more about your personal brand and how to make it shine.

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Topics: branding, decision-making, professional development

How Using Hedgewords Might Be Making You the Underdog

Posted by Megan O'Connell on Wed, Aug 23, 2017 @ 7:47 AM

The problem people find with emails is that it is difficult to communicate the tone of your voice. 

Depending on the mood the person on the receiving end is in will determine how it is read.

The thing you were trying to joke about? It might be read as being snooty. The friendly email sent to cover up the annoyance you feel? It will sound immature.

When you send a professional email that may sound rude, you can feel compelled to add a smiley face or put a “LOL” next to it. You need to stop doing that now – you will start to see a difference on how you are treated in the workplace.

Learn how to eliminate useless words from your emails and start getting to the point.

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Topics: branding, emails, lead, professional development

Figuring Out How Brains Work Differently, Together

Posted by Megan O'Connell on Wed, Aug 2, 2017 @ 6:18 AM

Creativity and innovation go hand-in-hand at thinking outside the box. It allows the brain to be used to create something out of nothing or even to fix something when it’s not working. But what happens when you get stuck in the box?

The Kirton Adaption-Innovation (KAI) is an evaluation tool that measures your style of creativity and problem solving based on your range of adapting or innovating. If you want to do things better, you probably would score higher on the adaptive range. Want to be different? You’d be on the innovative side. Thomas Edison was probably adaptive, while Albert Einstein was probably innovative.

Richard Tait invited Garden Media to try it for ourselves at our monthly ‘Lunch with a Pro’ workshop.

Richard, who has a Ph.D. in physics, co-founded the DuPont Company’s worldwide Creativity and Innovation Center. Today he is an international consultant in innovation and new corporate and product ventures.

GMG invited Richard for a lunch and learn to help our team brainstorm bigger and better ideas for our clients.

Read on to continue learning about Richard, KAI and what Garden Media learned.

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Topics: Brainstorming, lessons, decision-making, professional development, Lunch with a Pro

Professional Development Plans: Low Risk Investment for High Rate of Return

Posted by Tracey Brown on Wed, Jul 19, 2017 @ 8:41 AM

Do you encourage your staff to pursue professional development on a regular basis? Do you allow them time to improve their skills while on the clock? If not, why?

The ROI when a staff member can improve themselves is a low investment with a high rate of return for the company.

Many think, if I train them better, they are going to leave me. But that may not be true!

According to workforce studies, companies that promote professional development have a higher retention rate than those that don’t.

In an article from The Chicago Tribune, research shows that “career development is crucial for employers seeking to retain talent.”

Staff improving themselves doesn’t mean they will head out the door with the knowledge, but rather the opposite. Research shows that professional development can create a more loyal employee. And isn’t that a win/win for the company? A more knowledgeable employee who wants to stick around!

Read on to learn how a professional development plan can improve your business.

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Topics: Garden Media Group, professional development

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