Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.
Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.
According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.
“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”
In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.