GROW! Marketing and Public Relations Tips

Create a Newsletter Your Fans Will Love (We Did!)

Posted by Samantha Arcieri on Wed, Jan 4, 2017 @ 2:40 PM

Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.

Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.

According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.

“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.

Continue Reading for tips to create a meaningful newsletter.

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Topics: PR Campaign, creating content, product launch

Tips for Pitching Holiday Gift Guides

Posted by Samantha Arcieri on Wed, Nov 9, 2016 @ 3:33 PM

The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now. 

Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.

Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.

Continue reading to learn how to pitch for a holiday gift guides.

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Topics: PR Strategy, product launch, holiday, pitching

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: audience, branding, case study, marketing, product launch

Product Launch Case Study: Year Three

Posted by Emma Fitzpatrick on Wed, Jul 24, 2013 @ 9:00 AM

Garden Media Group has launched a multitude of products over the years.

To help streamline the process, we created a 3 year plan that ensures success. 

During Year 3 of a product launch, your garden business finally gets to run full speed ahead.

Year 3 allows you to hone in on mass media, and reap the benefits of success. 

When launching a product in the garden industry, year three has a dichotomy unlike any other: you're reaping mass media success for your current product, but you have to begin to switch the spotlight to a new, exciting product as well to maintain momentum.

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Topics: PR Strategy, public relations media plan, Garden Media Group, product launch

Product Launch Case Study: Year Two

Posted by Emma Fitzpatrick on Wed, Jul 17, 2013 @ 9:00 AM

Launching a product is about far more than simply getting your garden product on to the shelves.

The process is, instead, about building buzz when it comes to your new product.

During year one, focus on trade and key influencers.

Now that the ball is rolling, keep capitalizing! This time though align your attention to more consumer media, a digital presence, and become a leader in trade shows this year.

Below are Garden Media's insider tips on how to succeed during Year Two of a product launch. Implement these tips from Rescue©'s Stink Bug Trap launch, and you'll have individuals asking for your product by name in a snap!

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Topics: PR Strategy, case study, Garden Media Group, product launch

Product Launch Case Study: Year One

Posted by Emma Fitzpatrick on Wed, Jul 10, 2013 @ 9:00 AM

The first year of a product launch is arguably the most important. Here, you'll make it, or never be heard from again.  

In fact, an estimated 80-95% of all new products fail completely during year one--meaning they don't return to the market the next year.

Many will say that it's sheer luck if your product makes it. But, we're here to tell you it isn't luck--it's smart planning, execution, and follow through. And, it all begins with making sure you've done the back work before you launch a new product or plant.

To have your garden product or plan launch successfully in the first year, you need a comprehensive plan that begins with identifying key influencers, a sample program to gain media exposure, and a focus on trade.

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Topics: PR Strategy, product launch

Product Launch Case Study: Pre-Product Steps

Posted by Emma Fitzpatrick on Wed, Jul 3, 2013 @ 9:00 AM

During the month of July, Garden Media Group is continuing our GROW! e-Book club series.

For those of you who are just joining us, our e-Book club has three steps:

  1. The actual e-Book to download 
  2. A blog post expanding on the e-Book topic of the month every Wednesday
  3. A Q&A Google+ Hangout to talk through your questions at the end of each month.

In July, GROW! is shining the spotlight on launching a new product customers will love by examing how we helped RESCUE!(R)' its famous Stink Bug Trap.

Before we share all of our insider public relations secrets, your garden business has to make sure you're ready to launch a product.

Below, we're detailing the three steps your garden business has to follow before launching a product successfully.

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Topics: audience, PR Strategy, marketing communications, case study, product launch

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