GROW! Marketing and Public Relations Tips

Tips for Pitching Holiday Gift Guides

Posted by Samantha Arcieri on Wed, Nov 9, 2016 @ 3:33 PM

The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now. 

Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.

Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.

Continue reading to learn how to pitch for a holiday gift guides.

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Topics: PR Strategy, product launch, holiday, pitching

Tips for Working with Clients across Different Time Zones

Posted by Samantha Arcieri on Wed, Sep 21, 2016 @ 11:23 AM

Garden Media Group may be a boutique PR firm, but our presence is felt worldwide.

Our headquarters in Kennett Square, PA, works with clients in more than two countries, five states and across a handful of time zones.

We’re committed to serving clients as if we’re sitting in the cubicle next door.  

Whether in Taipei or in our own backyard, it’s our mission to make sure clients get what they need – and that we’re available when needed!

Continue reading to learn how.  

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Topics: PR Strategy, garden PR consultant, leadership, meetings, conference calls

Keep Your Business Top-of-Mind this Labor Day

Posted by Katie Dubow on Wed, Aug 31, 2016 @ 8:30 AM

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

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Topics: branding, PR Strategy, image building

3 Valuable Takeaways from Instagram’s Explosive Success

Posted by Sara Skipp on Wed, Jun 29, 2016 @ 11:02 AM

Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.

To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.

Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”

Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.

So, what can we learn from this?

Continue reading to discover some of the biggest takeaways from Instagram's milestone.

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Topics: creating content, PR Strategy, Instagram, social media, lessons

Four Tips for Perfecting your Elevator Pitch

Posted by Sara Skipp on Wed, Jun 15, 2016 @ 10:47 AM

Thirty seconds. It’s enough time for you to stretch, send a quick text message or plan what you’re going to make for dinner. Half a minute can seem very trivial in the scheme of your day.  

But if you’ve ever tried to write an elevator pitch, you’ll know that thirty seconds can also be a secret weapon.    

With a well-practiced elevator pitch, you convey to potential employers who you are and what you’ll bring to the table on an interview.

Quickly catching an employer’s interest on the spot can be challenging if you're not prepared, so here are a few tips for selling your skill set in half a minute or less.

Continue reading for tips on how to craft the perfect elevator pitch for an interview.

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Topics: hiring a public relations person, PR Strategy, leading, decision-making, public speaking

Keeping Things Real in PR

Posted by Sara Skipp on Wed, Jun 1, 2016 @ 9:22 AM

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

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Topics: audience, branding, PR Strategy, image building, honesty

Emojis are the New PR Language

Posted by Nicole Guarasci on Wed, Apr 27, 2016 @ 9:36 AM

It is hard to ignore emojis.  These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.

Brands should take note of their widespread reach and embrace them.

Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis

What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.

The PR world is utilizing the power and reach of emojis to make an impact for brands.

Continue reading to discover why all PR professionals should be using emojis.

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Topics: Twitter, PR Strategy, Digital Branding, internet media, social media

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Let Beyoncé Run Your Marketing Strategy

Posted by Nicole Guarasci on Wed, Apr 13, 2016 @ 9:36 AM

beyonce2.jpgWho runs the world? Beyoncé! And marketing is no different.

Queen B, as her fans like to call her, is not only a top entertainer, but also a great marketer. Any brand should aspire to follow in her marketing and public relations footsteps. 

Beyoncé utilizes strategies that are not typical - but work very well. And by adapting her efforts to the digital world, she has found even greater success.

Continue reading for public relations lessons you can learn from Beyoncé.

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Topics: branding, PR Strategy, Marketing to Millennials, internet marketing, social media

3 Secrets to Building Brand Loyalty

Posted by Courtney Kates on Wed, Mar 23, 2016 @ 9:04 AM

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

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Topics: branding, PR Strategy, trends, Marketing to Millennials, image building, Garden Trends, Garden Media

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