GROW! Marketing and Public Relations Tips

Keeping Up with Current PR Trends

Posted by Alexandra Tett on Tue, Jun 12, 2018 @ 10:49 AM

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.

Read More

Topics: PR Strategy, trends, professional development

5 Tips to Prioritize PR in Your Company's Budget 

Posted by Megan O'Connell on Wed, Nov 29, 2017 @ 7:47 AM

TrendKite just released a fantastic article with tips to secure your PR budget for the new year.

While Garden Media Group handles this on a different end, we know some of our readers need to fight for every dollar in their company's marketing budget so we wanted to share tips on being the most effective you can be.

Companies often take the money that is budgeted for PR and put it into a different area of marketing. It is up to PR professionals to fight for their budget - and hopefully an increase.

Continue reading for tips on how to secure your PR budget for next year.

Read More

Topics: Public relations, PR Strategy, Digital Branding

Five Quick Tips to Build Better Relationships with the Media

Posted by Stacey Pierson on Thu, Jun 15, 2017 @ 10:21 AM

When I first started working in public relations, I had no idea that relationships were going to be such an important part of my career. After the first year of handling PR for a high-tech company, I quickly learned that earning media coverage requires strong working relationships with journalists.

Even after more than twenty years, I still keep in touch with many of the journalists I met early on in my career.

Now with even more platforms to cultivate media relationships, making these connections has become easier than ever.

Continue reading to learn how you can build strong relationships with journalists.

Read More

Topics: PR Strategy, Media Relations, Public Relations Trends, Garden Media Group, Garden Media, Media Tour

Four Ways to Turn New Hires into Superstar Employees

Posted by Courtney Kates on Thu, Jun 1, 2017 @ 3:15 PM

Hiring new team members can be an extensive process. After browsing countless resumes, making tons of phone calls and holding multiple interviews, you finally find the perfect fit for your team.

However, the work doesn’t stop there.

The next step – training. Properly training an employee can have a huge impact on the role they play in the company. A well trained employee will be more knowledgeable and motivated, as well as more comfortable in their new position. But, all training is not created equal.

Read more to learn how you can improve your training process.

Read More

Topics: branding, PR Strategy, Garden Media Group, Internship, Interviews, employment

Understanding Personalities Can Lead to Success

Posted by Samantha Arcieri on Wed, Feb 22, 2017 @ 5:19 PM

With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.


After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

Read More

Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

Read More

Topics: audience, PR Strategy, Public Relations Trends, trends, Marketing to Millennials

Garden Media’s Top Media Coverage in 2016

Posted by Stacey Pierson on Wed, Dec 28, 2016 @ 9:14 AM

This year is winding down, which means we’re busy as elves creating end-of-the-year reports. Getting earned media coverage meaningful for our clients is our number one priority as their public relations partner. 

All through the year, we aim to provide material helpful to our clients’ goals and bottom lines. We craft stories and press releases, work with key influencers and pitch our client’s key messages to gain coveted media placements, which is by far our top priority since these placements show our PR efforts visually.

We thought it would be fun to take a look at a few of our top media placements that we garnered this year, how each hit was achieved and why it mattered to our clients.

Drum roll please!

Read More

Topics: PR Measurement, PR Strategy, pitching

Infographic:  Avoid these PR Buzzwords

Posted by Samantha Arcieri on Wed, Dec 7, 2016 @ 9:09 AM

Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.

Those who work in PR are all too familiar with this term. How many times a day can someone hear the word “influencer” before they’re completely bored?  

No one – especially journalists and consumers -  likes buzzwords.  So why does our industry love to use and overuse them so often?

The good news is that there’s always time to unlearn the drab words that drag our copy down.    

Read more to unlearn these overused words.

Read More

Topics: audience, PR Strategy, Social, pitching, Infographic

The 2017 Guide to PR Measurement Part 2

Posted by Samantha Arcieri on Wed, Nov 30, 2016 @ 9:11 AM

You know by now that PR firms produce the most effective measurements after listening to their clients goals.

It’s the firm’s job to clearly identify these goals, exceed expectations and produce the proper measurement that highlight the value of the work.

One way to show that you are indispensable to clients to produce measurement reports on a monthly basis. Here’s the easiest way to impress clients with your reports.

Continue reading to learn more about the best PR measurement practices for 2017.

Read More

Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

The 2017 Guide to PR Measurement Part 1

Posted by Samantha Arcieri on Wed, Nov 23, 2016 @ 9:37 AM

PR pros work hard to earn placements and build a brand’s reputation online and across a variety of business channels.

While many results are clear, much of PR is hard to quantify. Goal-setting and measurement are fundamental aspects of any public relations program. 

When it comes to measurement, firms should always take an all-inclusive approach that takes both traditional and non-traditional factors into consideration. Things such as social media, comprehension and changes in awareness among stakeholders should always be included in results.

We're always looking to revamp our practices and have done some deep diving into measurement. 

Continue reading to learn more about the best PR measurement practices for 2017.

Read More

Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

New Call-to-action

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all