GROW! Marketing and Public Relations Tips

Will Public Relations Work for Your Garden Business?

Posted by Dan Ream on Mon, Jul 21, 2014 @ 9:00 AM

When considering public relations as a marketing tool, many garden businesses struggle with answers to two basic questions:

  1. Is public relations worth the investment?

  2. How will I know?

The nature of public relations makes these questions difficult to answer. Calculating ROI in a monetary sense is a fluid science, and nailing down perfectly precise numbers is akin to capturing lightning in a bottle.

However, there are some strategies and metrics your garden business can use to measure the potential of a new publicity campaign.

Check out these tips and tricks for projecting the success of your garden business' public relations campaign after taking the jump!

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Topics: PR Measurement, hiring a public relations person, audience, image building, garden business

3 New Ways to Track Your Garden Business' Reputation

Posted by Dan Ream on Mon, Jul 14, 2014 @ 9:00 AM

Contrary to popular belief, the most important commodity to a garden business isn't money.

The mysterious asset we're talking about has nothing to do with the monetary economy.

What is it?

Your brand's reputation.

You need to understand where your gardening business stands in the marketplace in order to continually improve your position.

To do this, you'll first need to measure your reputation.

Keep reading to learn 3 ways you can measure public opinion about your garden business.

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Topics: PR Measurement, garden marketing, image building, garden business, facebook

Planning Metrics for Your Garden Business' Success

Posted by Dan Ream on Mon, Jun 30, 2014 @ 10:00 AM

Garden business owners know that a solid business plan is essential for success.

Business plans are how you communicate your vision when breaking into the field, and it's also the blueprint for maintaining success after you've gotten there.

But how can you measure success, and how do you know when you've reached it?

Any good garden business wants to answer these questions, but most of them ask a bit too late.

The best measurement strategies begin before your garden business even gets off the ground.

Keep reading to learn how to plan for your garden business' success with measurement metrics in mind.

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Topics: PR Measurement, PR Strategy, garden business, public relations media plan, garden industry public relations

About Public Relations' Long-Term Return to Your Garden Brand

Posted by Dan Ream on Sun, Jun 22, 2014 @ 9:00 AM

Return on investment (ROI) is the ultimate goal of public relations for garden businesses. Everyone wants to see tangible results. 

PR firms gather data to demonstrate their ROI using many variables. Measuring PR's effects can often be quantified with hard data. Sometimes, however, it cannot.

A true measurement of ROI requires other types of evaluation, besides numbers.

Learn new ways of calculating public relations return on your garden business' investment below.

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Topics: PR Campaign, PR Measurement, branding, lawn & garden public relations, image building, social media

3 Ways to Measure Blogger Influence and Public Relations Impact

Posted by Dan Ream on Mon, Jun 16, 2014 @ 10:00 AM

Gardening public relations is all about getting the word out about your product or service. Green PR pros are always looking for great people to help them do this.

Bloggers are one of the newest and most powerful media outlets, especially since they have such devout readers. However, measuring the public relations success of a blog hit can be tricky.

How do we deduce how influential specific bloggers are? It's not an exact science, but there are a few tricks.

Keep reading to learn 3 creative ways your gardening business can measure blogger influence. 

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Topics: PR Measurement, audience, garden PR consultant, social media, blogging

How Sport Statistics Relate to Gardening Public Relations Metrics

Posted by Dan Ream on Mon, Jun 9, 2014 @ 9:00 AM

Quantifying public relations provides valuable insight into the effectiveness of specific PR strategies, campaigns and tactics.

There are many ways to analyze the same set of data.

For example, looking at PR measurements and analytics through the lens of sports statistics develops an interesting, new perspective. 

Keep reading to learn how you can use sports to better understand the impact of public relations on your gardening business.

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Topics: PR Measurement, PR Strategy, garden PR consultant, lawn & garden public relations, garden industry public relations

Measurement Monday: Communicating PR Measurement

Posted by Dan Ream on Mon, Jun 2, 2014 @ 9:00 AM

Public relations pros are always looking for ways to prove the effectiveness of their strategies.

There are a number of ways to do this, but because businesses are chiefly concerned with the bottom line, finding ways to measure the monetary impact of gardening PR efforts is typically most effective.

However, assigning dollar values with measurement metrics can be complicated.

Communicating positive results is great, but the way those numbers are calculated is just as important!        

Keep reading to learn how to take the complex issue of measuring gardening communication success and make it a bit simpler.

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Topics: Public relations, PR Campaign, PR Measurement, marketing communications, garden PR consultant

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