When considering public relations as a marketing tool, many garden businesses struggle with answers to two basic questions:
Is public relations worth the investment?
How will I know?
The nature of public relations makes these questions difficult to answer. Calculating ROI in a monetary sense is a fluid science, and nailing down perfectly precise numbers is akin to capturing lightning in a bottle.
However, there are some strategies and metrics your garden business can use to measure the potential of a new publicity campaign.
Check out these tips and tricks for projecting the success of your garden business' public relations campaign after taking the jump!