GROW! Marketing and Public Relations Tips

Garden Media’s Top Media Coverage in 2016

Posted by Stacey Pierson on Wed, Dec 28, 2016 @ 9:14 AM

This year is winding down, which means we’re busy as elves creating end-of-the-year reports. Getting earned media coverage meaningful for our clients is our number one priority as their public relations partner. 

All through the year, we aim to provide material helpful to our clients’ goals and bottom lines. We craft stories and press releases, work with key influencers and pitch our client’s key messages to gain coveted media placements, which is by far our top priority since these placements show our PR efforts visually.

We thought it would be fun to take a look at a few of our top media placements that we garnered this year, how each hit was achieved and why it mattered to our clients.

Drum roll please!

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Topics: PR Measurement, PR Strategy, pitching

The 2017 Guide to PR Measurement Part 2

Posted by Samantha Arcieri on Wed, Nov 30, 2016 @ 9:11 AM

You know by now that PR firms produce the most effective measurements after listening to their clients goals.

It’s the firm’s job to clearly identify these goals, exceed expectations and produce the proper measurement that highlight the value of the work.

One way to show that you are indispensable to clients to produce measurement reports on a monthly basis. Here’s the easiest way to impress clients with your reports.

Continue reading to learn more about the best PR measurement practices for 2017.

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Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

The 2017 Guide to PR Measurement Part 1

Posted by Samantha Arcieri on Wed, Nov 23, 2016 @ 9:37 AM

PR pros work hard to earn placements and build a brand’s reputation online and across a variety of business channels.

While many results are clear, much of PR is hard to quantify. Goal-setting and measurement are fundamental aspects of any public relations program. 

When it comes to measurement, firms should always take an all-inclusive approach that takes both traditional and non-traditional factors into consideration. Things such as social media, comprehension and changes in awareness among stakeholders should always be included in results.

We're always looking to revamp our practices and have done some deep diving into measurement. 

Continue reading to learn more about the best PR measurement practices for 2017.

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Topics: PR Measurement, hiring a public relations person, PR Strategy, leadership

Infographic: 17 Public Relations Quotes That Inspire

Posted by Samantha Arcieri on Thu, May 26, 2016 @ 9:30 AM

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

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Topics: Public relations, PR Measurement, branding, image building, Infographic

3 Effective Ways to Show the Value of Gardening Public Relations

Posted by Dan Ream on Wed, Sep 3, 2014 @ 9:00 AM

The world today is one of instant gratification. We want results, and we want them quickly. 

The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too.

And that makes public relations measurement more important than ever. 

The ROI of money invested in gardening public relations should be easy to see. 

Keep reading to learn 3 effective ways of making public relations measurement visually appealing and easy to digest.

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Topics: Public relations, PR Measurement, PR Strategy, garden PR consultant, lawn & garden public relations

What Your Garden Brand Can Learn from the ALS Ice Bucket Challenge

Posted by Dan Ream on Wed, Aug 27, 2014 @ 9:00 AM

By now, you've probably heard about the ALS ice bucket challenge. 

If you haven't, don't worry. If you use any social network at all, you'll probably run into it soon.

Though the exact origins of the challenge are difficult to trace, one thing is certain - ALS awareness is skyrocketing. 

Don't just take our word for it, though. Keep reading to learn more about the movement, how its success has been measured, and marketing tips your garden brand can learn.

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Topics: PR Measurement, PR Strategy, horticultural marketing communications, internet media

Pros & Cons: Advertising Value Equivalency in Garden Public Relations

Posted by Dan Ream on Mon, Aug 18, 2014 @ 9:00 AM

In life, there are things that we recognize as necessary evils - paying taxes and doing dishes. But, we know we need to for our government and homes to run properly.

In the world of gardening public relations, the measurement metric, advertising value equivalency (AVE) has been getting a lot of flak lately.

Keep reading to learn the pros and cons of advertising value equivalency in the gardening public relations world.

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Topics: PR Measurement, lawn and garden public relations, PR Strategy, advertising vs public relations, garden industry public relations

About Public Relations Measurement: 3 Mistakes to Avoid

Posted by Dan Ream on Mon, Aug 11, 2014 @ 9:00 AM

When it comes to PR measurement, there isn't one, definite blueprint - everyone does it a bit differently. From conversation rates to the quality and quantity of media hits, there are a ton of variables to examine.

While getting to pick and choose what matters most to your garden business, it's difficult to standardize a method of measurement that works across the board.

No matter what measurement system you're using, make sure to avoid these 3 common mistakes to help your garden business grow!

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Topics: PR Measurement, PR Strategy, advertising vs public relations, garden business, social media

New Public Relation Metric for the Garden Industry: Conversion Rates

Posted by Dan Ream on Mon, Aug 4, 2014 @ 9:00 AM

Garden businesses want clearly defined numbers when it comes to ROI.

While public relations departments and firms can collect all kinds of information, it's extremely difficult to produce a singular monetary representation of PR results. 

However, that game may be changing.

Adopting the sales metric of conversion rate can end some of the uncertainty surrounding PR measurement.

Can conversion rate change the public relations measurement game? Keep reading to learn more!

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Topics: PR Measurement, PR Strategy, marketing communications, garden business, garden industry public relations, key influencers, inbound marketing

Effectively Measure Garden Public Relations Success with the 3 O's

Posted by Dan Ream on Mon, Jul 28, 2014 @ 9:00 AM

The rules of PR measurement are changing - drastically.

In 2010, public relations professionals from around the world came together to set new standards for measuring PR effectiveness called the Barcelona Principles.

Among other things, these new standards heavily emphasize the process of measurement from beginning to end. Specifically, they outline 3 distinct groups of measurable metrics that require different types of evaluation.

These newly defined focus points - the 3 O's - can help your garden business optimize your measuring practices.

Keep reading to learn how the 3 O's of the Barcelona Principles can help you evaluate where your garden business stands.

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Topics: PR Measurement, audience, PR Strategy, image building, garden business

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