GROW! Marketing and Public Relations Tips

Infographic: The Anatomy of an Influencer

Posted by Samantha Arcieri on Wed, Feb 15, 2017 @ 5:41 PM

Influencer: It’s one of those vague PR buzzwords that everyone seems to overuse. But what is an influencer exactly? And why are these people so important?

An influencer is a person who has an undefinable positive impact on an industry or demographic. These “normal people” often play key roles on social media and have a breadth of contacts with media outlets, consumer groups and industry leaders.

Brands ultimately want to break through to these dynamic people. According to Influencer Analysis, “such individuals are not simply marketing tools, but social relationship assets.”

Today’s top brands use influencers to reach large audiences in an authentic way. Before they do this successfully, they must study their target influencer and know what makes them tick. Here’s how they do it.  

The Anatomy of an Influencer

Read More

Topics: PR Campaign, Digital Branding, Infographic

Create a Newsletter Your Fans Will Love (We Did!)

Posted by Samantha Arcieri on Wed, Jan 4, 2017 @ 2:40 PM

Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.

Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.

According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.

“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.

Continue Reading for tips to create a meaningful newsletter.

Read More

Topics: PR Campaign, creating content, product launch

The Most Interesting Campaign in the World

Posted by Courtney Kates on Wed, May 4, 2016 @ 11:33 AM

I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

Read More

Topics: PR Campaign, creating content, audience, trends, social media, marketing, Garden Media

Trending Thursday: Thinking Outside the Plant

Posted by Nicole Guarasci on Thu, Mar 17, 2016 @ 9:21 AM

More than ever, people today are putting health and wellness first and monitoring what goes in their body, whether it is the food they eat or the air they breathe.

The new welltality trend allows garden businesses to profit from this! 

Plants are more than just a pretty face. In fact, many industries other than ours are utilizing greenery to differentiate themselves from competitors and to create a healthier environment.

Hotels offer living walls, indoor forests and locally grown food as part of their guest experience. These features not only attract more customers, but also provide a healthier space for guests and workers.

Welltality is popping up in all different types of businesses because they too are making health and wellness a priority. 

Businesses should think "outside the plant” and use greenery in innovative ways. Cash in on all the benefits plants have to offer.

Continue reading to learn how to cash in on plants.

Read More

Topics: PR Campaign, branding, Trending Thursday, garden business, Garden Trends

Watch Super Bowl Commercials, It Improves Your Brand

Posted by Erin Dunne on Thu, Jan 28, 2016 @ 10:49 AM

During the 2015 Super Bowl, Budweiser released #BestBuds, an emotional commercial about a friendship between their beloved Clydesdale horses and a puppy, which probably made you tear up more than the Seahawks fans at the end of the game.

While you will inevitably sob into your chips, dips and beers during the 2016 Super Bowl, you can at least learn some skills about marketing your brand along the way.

If anything, the Super Bowl commercials teach us about how to effectively market your brand, particularly on social media.

Continue reading to learn how Super Bowl commercials can help improve your brand.

Read More

Topics: PR Campaign, PR Strategy, marketing communications, advertising, marketing

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

Read More

Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

Trending Thursday: Get the Most out of Group Brainstorms

Posted by Samantha Arcieri on Thu, Apr 16, 2015 @ 6:00 AM

It’s raining ideas in the office! Or at least is should be.

Public relations professionals are responsible for generating innovative campaigns and hosting buzzworthy events for clients. But what happens when those ideas run out? How do great ideas go from thoughts to concrete proposals?

Unless your office has a slot machine full of ideas on hand, most campaigns are born, cultivated and nurtured as part of a brainstorming session.

Continue reading for more tips on how a team can brainstorm effectively.

Read More

Topics: PR Campaign, creating content, Garden Media Group, Campaign, Brainstorming

Developing a Content Strategy for your Garden Brand

Posted by Merissa Blum on Wed, Sep 24, 2014 @ 9:00 AM

Your garden businesses website is looking good and on-brand, but is it not driving the traffic you had planned for?

Have you been posting relevant, dynamic content that fits your target audience on a regular basis?

If not, now's the time to start. Creating content and answering the questions your shoppers are asking is not only going to attract but is also going to hold your audience’s attention.

Converting the traffic that visits your site to customers and then converting them into brand advocates is how you keep your website working for you.

Read on to learn how to create the foundation to your garden brand’s content marketing strategy.

Read More

Topics: PR Campaign, garden marketing, creating content, garden business, Garden Media Group, content marketing

About Public Relations' Long-Term Return to Your Garden Brand

Posted by Dan Ream on Sun, Jun 22, 2014 @ 9:00 AM

Return on investment (ROI) is the ultimate goal of public relations for garden businesses. Everyone wants to see tangible results. 

PR firms gather data to demonstrate their ROI using many variables. Measuring PR's effects can often be quantified with hard data. Sometimes, however, it cannot.

A true measurement of ROI requires other types of evaluation, besides numbers.

Learn new ways of calculating public relations return on your garden business' investment below.

Read More

Topics: PR Campaign, PR Measurement, branding, lawn & garden public relations, image building, social media

Measurement Monday: Communicating PR Measurement

Posted by Dan Ream on Mon, Jun 2, 2014 @ 9:00 AM

Public relations pros are always looking for ways to prove the effectiveness of their strategies.

There are a number of ways to do this, but because businesses are chiefly concerned with the bottom line, finding ways to measure the monetary impact of gardening PR efforts is typically most effective.

However, assigning dollar values with measurement metrics can be complicated.

Communicating positive results is great, but the way those numbers are calculated is just as important!        

Keep reading to learn how to take the complex issue of measuring gardening communication success and make it a bit simpler.

Read More

Topics: Public relations, PR Campaign, PR Measurement, marketing communications, garden PR consultant

New Call-to-action

Subscribe to Email Updates

Posts by Topic

see all