The secret is all in the pitch.
Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.
Find out how we made this tour a success.
As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.
It is our job to make them stars, after all.
What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.
We’ve offered a few tips on how to mold your client into the perfect brand ambassador.
Continue reading for tips on how to coach your client through a TV Interview.
Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.
For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.
Continue reading for tips on how to pitch local media.
Snapchat, the popular Millennial photo sharing app, is revolutionizing themselves as a company.
While Snapchat has incredible features, the brand’s philosophy is the real winner.
With a cautious attitude, the company continues to incorporate geofilters, a fun way to share where you are, and advertisements into their app without disrupting the overall experience.
While they’ve broken down walls for users to see what is going on in the world, Snapchat maintains a friendly relationship with companies that advertise on the app.
Continue reading for more information about how Snapchat’s policy teaches businesses how to create better content.
Maintaining the title “Queen of Local News” is no small feat, but Betsy Price makes it look easy.
As the features editor for The Wilmington News Journal, Betsy writes, edits and manages a handful of the paper’s sections. Her passion is to provide her readers with interesting and important local content.
She cut her teeth in Alabama, spending her undergraduate years at Auburn University, and then moved onto the Birmingham News as both staff writer and eventually editor. She moved to Delaware in 2005.
Betsy visited Garden Media for the firm’s monthly Lunch with a Pro series to discuss the industry landscape.
Read on to continue learning about Betsy and her visit with Garden Media.
Garden industry insiders should never be at a loss for ideas.
People always seem to be starting new companies, creating new lawn and landscape products, and even producing different publications.
When these businesses start, they ultimately look to public relations professionals to help spread the world about their new brand.
A recent PR Daily article titled “8 questions startups should ask before hiring a PR firm” highlights what new companies should look for when hiring outside help to promote their product or image.
One key point the article doesn’t mention is that it works both ways.
Not only do startups have to carefully interview the companies they want to promote their brand, public relations firms also need to choose their clients wisely. Ultimately, a client list contributes to any PR firm’s overall image.
Continue reading to learn more about how your garden PR firm should pick clients.
Knowing all you can about the journalists you are pitching is vital to your garden brand’s success.
It is also helpful when it comes to utilizing your time as efficiently as possible.
Muck Rack surveyed their database of journalists to figure out what tactics are best to effectively communicate with them.
Responses from over 25,000 journalists are compiled below and detail exactly what they want to see from your garden brand, from what time to pitch to which social platforms they use most.
“What’s trending now" has always been a hot news topic.
Now, however, news segments are getting trends directly from social media sites.
Even the Today Show and Good Morning America, the two biggest morning news shows, both feature special segments on what’s trending, frequently driven by social content.
As audiences show they're continually interested in trend stories, it’s time for your garden businesses to help get the word out, too.
Discover how your gardening business can use social media trends to craft timely pitches and branded content below.
Hundreds of public relations pitch emails go unanswered every day, or even worse, unopened and deleted. There’s no surefire way to get a response from a pitch, but there are ways to up your chances.
Awful subject lines, bad introductions and simple misspellings or grammar mistakes are some of the reasons journalists delete emails without even reading them. Be mindful of those trigger points before you hit send on an email.
Below are 6 more tips and tricks to get your public relations pitch opened, and hopefully, answered!