GROW! Marketing and Public Relations Tips

Grow With Your Fans: PepsiCo's Way of Taking Charge

Posted by Megan O'Connell on Wed, Aug 29, 2018 @ 7:45 AM

In today's culture, customers ideas, passions and wants change at the drop of a hat or at least at the drop of a new trend.

Companies have a moving target they are working hard to please - their customers

Today's culture of self-care has some companies and industries in trouble. 

So, what are they doing to change that? Read more to find out.

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Topics: marketing, health and wellness, trends

The Demands of Culture: Key Demographics

Posted by Alexandra Tett on Thu, Jul 19, 2018 @ 9:31 AM
It is necessary for the success of any PR campaign to know the demographics of the target audience and, most importantly, to not leave any key demographics out.

In the United States, we have an extremely large Hispanic population, accounting for 18 percent of the nation’s total population. Their consumer spending power, totaling $1.4 trillion in 2016, is reason enough to adjust your company’s marketing strategy to appeal to the Hispanic demographic.

To learn more about how culture affects the marketing and PR industries, read below!

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Topics: employment, networking, decision-making, marketing

The Best PR Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:46 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled. Our fascination started with Serial and grew with the countless episodes of How I Built This, by Guy Raz.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite garden podcasts. But today, we are going to dive into our favorite business podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite business podcasts of 2018.

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Topics: marketing, Marketing to Millennials, podcasts

5 Ways to Create Successful Blogs

Posted by Megan O'Connell on Wed, Feb 7, 2018 @ 7:57 AM

The most important step in creating content is figuring out what your audience wants to read. 

Audiences come to trusted brands for their information. In fact, 65% of daily internet users read blogs. It could be YOUR blog if you make it easy for them to find it.

And yes, while blogs can assist you with the effective promotion of a service or product, they do more to build your businesses credibility, trust and authority. 

However, if you're still about the ROI:

  • 63% of people turn to blogs to influences their purchase decisions.
  • 60% of U.S. online consumers say they've made a purchase as a direct result of reading a blogger's recommendation.

Continue reading how to build content your readers want.

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Topics: website, Garden Media, marketing, blogging

What Marketers Need to Know About Millennials

Posted by Olivia Ward on Wed, Jan 25, 2017 @ 10:04 AM

Millennials, the largest generation to date, has officially surpassed Baby Boomers to make up the largest
 share of the U.S. workforce
. Having grown up fully immersed in digital technology, Millennials are often snubbed as narcissistic, “selfie lovers,” when they are in fact the most tech-educated generation thus far.

 Just as Baby Boomers have for the last several decades, Millennials will dominate the consumer sector. It has become increasingly important for marketers and PR specialists to recognize their unique characteristics and adapt business practices to establish effective relationships with this demographic.

Here are five tips for targeting millennials.

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Topics: audience, marketing, Marketing to Millennials

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: branding, audience, product launch, marketing, case study

Trending Thursday: Dogscaping creates safe paws

Posted by Samantha Arcieri on Thu, Aug 4, 2016 @ 9:30 AM

For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report. 

Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.

Dogscaping is creating a safe place for pets to roll, run and roam outside.

Learn more about Dogscaping from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, Youtube, gardening, marketing

Trending Thursday Throwback Trends:  Slow Gardening

Posted by Samantha Arcieri on Thu, Jun 30, 2016 @ 1:32 PM

For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that  shake up the garden industry each year.

This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.

Continue reading to learn more about Slow Gardening.

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Topics: Trending Thursday, Garden Trends, Garden Media, marketing, garden PR consultant

Trending Thursday: Personalization is the Essence of Your Brand

Posted by Courtney Kates on Thu, May 12, 2016 @ 10:06 AM

With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.

Brands can make it easy for people to remain customers by offering personalized services and customized products.

Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.

Continue reading to learn how personalization can help your brand.

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Topics: Public relations, Trending Thursday, trends, Garden Trends, marketing, Garden Media

The Most Interesting Campaign in the World

Posted by Courtney Kates on Wed, May 4, 2016 @ 11:33 AM

I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

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Topics: PR Campaign, creating content, audience, trends, social media, marketing, Garden Media

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