GROW! Marketing and Public Relations Tips

The Power of Positivity

Posted by Courtney Kates on Wed, Mar 16, 2016 @ 10:57 AM

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

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Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead

3 Effective Ways to Show the Value of Gardening Public Relations

Posted by Dan Ream on Wed, Sep 3, 2014 @ 9:00 AM

The world today is one of instant gratification. We want results, and we want them quickly. 

The web gives us access to more information than our predecessors could have ever predicted, and because we can get results quickly, we make decisions quickly too.

And that makes public relations measurement more important than ever. 

The ROI of money invested in gardening public relations should be easy to see. 

Keep reading to learn 3 effective ways of making public relations measurement visually appealing and easy to digest.

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Topics: Public relations, PR Measurement, PR Strategy, garden PR consultant, lawn & garden public relations

About Public Relations' Long-Term Return to Your Garden Brand

Posted by Dan Ream on Sun, Jun 22, 2014 @ 9:00 AM

Return on investment (ROI) is the ultimate goal of public relations for garden businesses. Everyone wants to see tangible results. 

PR firms gather data to demonstrate their ROI using many variables. Measuring PR's effects can often be quantified with hard data. Sometimes, however, it cannot.

A true measurement of ROI requires other types of evaluation, besides numbers.

Learn new ways of calculating public relations return on your garden business' investment below.

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Topics: PR Campaign, PR Measurement, branding, lawn & garden public relations, image building, social media

How Sport Statistics Relate to Gardening Public Relations Metrics

Posted by Dan Ream on Mon, Jun 9, 2014 @ 9:00 AM

Quantifying public relations provides valuable insight into the effectiveness of specific PR strategies, campaigns and tactics.

There are many ways to analyze the same set of data.

For example, looking at PR measurements and analytics through the lens of sports statistics develops an interesting, new perspective. 

Keep reading to learn how you can use sports to better understand the impact of public relations on your gardening business.

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Topics: PR Measurement, PR Strategy, garden PR consultant, lawn & garden public relations, garden industry public relations

4 Communication Trends Your Gardening Business Needs to Know & Use

Posted by Emma Fitzpatrick on Wed, May 21, 2014 @ 10:00 AM

From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving. But, never before have the changes been so drastic or rapid.

As communication habits change, gardening businesses need to follow suit in order to stay current and continually resonate with customers. Plus, being at the forefront of these trends allows you to better attract younger, new gardeners to your business.

Read on to learn the top four ways communication is changing--and how your garden business can use these progressions to modernize the way you do business.

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Topics: lawn & garden public relations, Public Relations Trends, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Superfoods Impact on Your Garden Business in 2014

Posted by Emma Fitzpatrick on Thu, May 15, 2014 @ 10:30 AM

The localized food and healthy eating trend continues to grow and people are no longer limiting themselves to basic tomatoes and peppers in their yard.

Instead, home gardeners want to take their edibles to the next level — think quinoa, unique berries, kale and dandelions. In fact, food plant and seed sales have surpassed ornamental plant sales.

Superfoods are a growing trend (literally!), and your gardening customers are craving these healthy, disease-fighting fruits and veggies this year.

Learn how superfoods are impacting your garden business this season — and three tips on marketing the garden trend to boost your bottom line, too.

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Topics: garden marketing, lawn & garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

The 5 C's of Effectively Marketing Gardening to Moms

Posted by Emma Fitzpatrick on Wed, May 14, 2014 @ 9:00 AM

One hashtag caught my eye this past weekend  Mother's Day Should Be Every Day.

Mothers give back so much to their communities, homes, gardens, and families every day. Gardening businesses should also take a timeout to reevaluate how they're giving back to moms.

After all, women make 85% of purchasing decisions in a  household, and there's a good chance some of those women are mothers. Mothers are an influential demographic for gardening businesses.

Below are the 5 C's to effectively market gardening to moms this season.

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Topics: garden marketing, PR Strategy, lawn & garden public relations, horticultural marketing communications, garden industry public relations

5 Ways Marketing and Leadership Are Just Like Gardening

Posted by Emma Fitzpatrick on Wed, May 7, 2014 @ 9:00 AM

Day in and day out, the Garden Media team helps grow green gardening companies by getting the word out about their businesses. Our public relations campaigns built rock-star gardening brands, like the Knock Out Rose and Costa Farms O2 for You. So, it's second nature for the Garden Media team to see the connections between gardening and business.

Today we're diving deeper into this parallel to learn how gardening, effective marketing, and legendary garden business leadership overlap.

Read on to learn 5 leadership and marketing lessons found in the garden. Dirt may not only be the new Prozac - it might be the secret to success for your next business plan, too.

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Topics: garden marketing, lawn & garden public relations, horticultural marketing communications, garden business, Garden Media Group, garden industry public relations

Trending Thursday: 3 Ways Think Gardens Feed Garden Business Sales

Posted by Dan Ream on Thu, May 1, 2014 @ 9:00 AM

There are many ways we can keep our bodies in shape: riding a bike, gardening, and swimming are all great ways to keep our bodies healthy.

But how can we keep our mind fresh?

Think gardens - calming indoor landscapes that feature houseplants, lawns, or natural sounds - are a garden trend for 2014, and not just because of their beauty. Indoor greenery has proven to boost the overall health of everyone who enjoys them!

Keep reading to learn 3 ways to market the positive energy of think gardens and jump-start your garden business this spring.

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Topics: lawn & garden public relations, Trending Thursday, Garden Media Group, Garden Trends

5 New Ways to Craft Articles for your Garden Business That Get Read

Posted by Megan Psenicska on Wed, Apr 16, 2014 @ 9:00 AM

In today’s fast-paced world people are busier than ever. Whether it's print or online content, readers rarely read lengthy articles.

The information your gardening business is releasing is just as important and relevant as ever. However, you're competing against more sources--and shorter attention spans.

As such, the way in which we tell stories has drastically evolved over the last several years.

Keep reading to find out how to write and format your gardening content to keep the attention of today’s consumers.

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Topics: creating content, lawn & garden public relations, garden industry public relations, content marketing, blogging

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