Everyone in the garden industry wants to know: “How do we reach Millennials?”
Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.
In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.
Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.
Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.