GROW! Marketing and Public Relations Tips

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

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Topics: Public relations, branding, Garden Media Group, Garden Media, Internship

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

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Topics: branding, Garden Media Group, garden industry public relations, Internship, networking

Tips for Getting the Most out of Networking Events

Posted by Samantha Arcieri on Wed, Oct 5, 2016 @ 9:17 AM

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

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Topics: Public relations, branding, Internship, leadership

How I Made the Most of My Public Relations Internship

Posted by Courtney Kates on Wed, May 18, 2016 @ 10:32 AM

In public relations, it is crucial to gain real-world experience to learn about the industry. Studying communications and public relations in the classroom is beneficial, but nothing beats “learning by doing.”

For college students, the best way to gain hands-on experience is through internships.

Not only does interning provide you with beneficial work experience, it also helps you learn more about yourself, what you are good at and what career path you want to pursue in the future.

During my internship at Garden Media, I was given opportunities to work on long-term projects, complete tasks for clients and even develop relationships with the media. I gained first-hand perspective as to what it’s like to work in a small public relations agency. My internship provided me with experiences and professional relationships that will be extremely beneficial in my pursuit of a full-time career.

Continue reading to learn how you can make the most out of your PR internship.

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Topics: Public relations, hiring a public relations person, Marketing to Millennials, Garden Media, Internship

Speaker Series: Nicole Guarasci’s Love of PR Grows at Garden Media

Posted by Courtney Kates on Wed, Apr 6, 2016 @ 11:57 AM

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

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Topics: Public relations, creating content, Instagram, Garden Media, Speaker Series, Internship

Speaker Series: Courtney Kates Adapts to the PR World

Posted by Nicole Guarasci on Wed, Mar 30, 2016 @ 10:11 AM

For this week’s speaker series, we sat down with intern, Courtney Kates.

Currently a senior at the University of Delaware, Courtney will be graduating in just a few months. She majors in mass communication and double minors in organizational &community leadership and advertising.

Courtney has definitely found her place in the PR world. Not only is this her second semester interning for Garden Media, she is also on the PR team for UDress Magazine, a student run fashion publication at UD, and worked on the PR committee for Gamma Sigma Sigma, a service organization. 

All these experiences have made her realize her love for public relations.

Continue reading to learn more about Courtney and the role she plays at Garden Media.

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Topics: Marketing to Millennials, Instagram, blogging, Speaker Series, Internship

The stress-free way to sail through an interview

Posted by Katie Dubow on Wed, Mar 2, 2016 @ 9:51 AM

I gave this to talk an energetic and really smart group of PRSSA members at West Chester University. I had a great time and they asked a lot of great questions. It was an honor to share these tips with them in the hopes that they nail their next interview! I wanted to share my talk with you as well:

Sure, interviews can be stressful. You are subject to examination under a microscope, and you've got a small chunk of time to convince someone why hiring you would be a fantastic business decision.

With a little forethought, a bit of practice and the right attitude, you can walk away from that office expecting a good news phone call in the near future.

Continue reading to learn how to ace any interview.  

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Topics: Public relations, Marketing to Millennials, Internship, leadership, Interviews

Tips for getting the most out of your internship at Garden Media

Posted by Samantha Arcieri on Tue, Dec 29, 2015 @ 7:45 AM

Garden Media loves its interns and we see them as valuable members of our team. Our internship program is built around one major goal: helping students succeed.

A Garden Media internship is not the type of program that just forces interns to get coffee and complete menial tasks. We want students to walk away with great things to include in their portfolios. And yes, our goal is to also help interns land a job after they graduate.

While the Garden Media team does its best to help students succeed, interns can do several things to stand out.

Continue reading to learn how to get the most out of a Garden Media internship.

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Topics: Public relations, Garden Media, Internship, leadership

Interns take note: tips for getting in the door at Garden Media

Posted by Samantha Arcieri on Tue, Dec 22, 2015 @ 8:11 AM

Congratulations! You’ve applied for an internship and have made it to the second round: the in-person interview.

Everything from your tone of voice to the questions asked played a factor in making you shine, so you want to be sure you continue to stand out from the crowd at the office. 

Candidates who are asked to meet with Garden Media at the office have one more opportunity to impress us with their talent and enthusiasm.

Continue reading for tips on how to ace an in-person interview.

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Topics: Public relations, Garden Media, Internship, leadership, Interviews

Buy the Perfect Gift for the Office White Elephant

Posted by Samantha Arcieri on Thu, Dec 10, 2015 @ 8:12 AM

The holiday season is officially here, which means it’s time to give.

If you work in an office setting, chances are you’ll participate in an office grab bag or White Elephant sometime this month.

Similar to shopping for a friend or loved one, employees should devote time into thinking of a creative gift to give their coworkers.

Channel your creative energy into picking out the perfect holiday gift for your office mates.

Continue reading for tips on how to shop for the office secret Santa.

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Topics: Public relations, trends, Garden Media, Internship, holiday

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