GROW! Marketing and Public Relations Tips

Flower Power- Green Industry Infograph

Posted by Katie Dubow on Fri, Nov 30, 2012 @ 9:42 AM

I am a huge fan of using infographics to convey a message.  Whether they are about gardening or technology, infographics always seem to make sense to me, be pretty to look at, and be just enough information to keep my attention. 

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Topics: internet marketing, content marketing

Announcing Pinterest Pages Just for Garden Businesses

Posted by Emma Fitzpatrick on Mon, Nov 26, 2012 @ 11:54 AM

Drum roll please! Pinterest is finally embracing its role in public relation media plans! Yes, businesses have been using Pinterest to promote new products and connect with customers.

But, until recently, commercial use of Pinterest was actually prohibited! Some rules are just made to be broken! Garden Media Group has been getting a ton of buzz for being one of the first PR firms to properly harness the power of Pinterest.

Now, it’s your turn! Learn the ins and outs of the new business accounts on Pinterest. Apply these tips to your garden business’s Pinterest page.

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Topics: Pinterest, lawn & garden public relations, trends, internet marketing, public relations media plan

SEO Tips for Garden Industry Videos

Posted by Emma Fitzpatrick on Wed, Nov 21, 2012 @ 9:00 AM

Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.

After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.

With that much content, SEO optimization for videos should be a critical and thoughtful task.

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Topics: internet marketing, SEO, Youtube, inbound marketing

Integrating Social Media into a Public Relations Media Plan

Posted by Emma Fitzpatrick on Thu, Oct 18, 2012 @ 9:16 AM

When trying to get your garden business and brand exposure, you can’t rely exclusively on the tried and true methods. Yes, they work, but they’re also over done.

To be a true leader in the lawn and garden industry, you’ve got to be leading the pack—that means you’ve got to stay afoot of PR trends and garden trends. Luckily, we can help you out on both fronts!

Induated by e-mails and cold phone calls, reporters and editors at the local and national level are looking for new ways to find stories. 

Take hold of social media, and make it work for you! Using a fresh, new approach to pitching stories may be just what you need.

Below are easy ways you can bring your pitching strategies into the 21st century.

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Topics: internet marketing, press releases, social media

Using Pinterest for the Garden Industry

Posted by Katie Dubow on Thu, Jun 21, 2012 @ 10:27 AM

Pinterest has captured the attention of the media and the masses alike since its inception in 2010. But, some businesses are still left wondering how to use Pinterest to increase their social reputation.

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Topics: Pinterest, internet marketing, Garden Media Group

How to Navigate the 7 C's of Social Media

Posted by Stacey Pierson on Tue, May 29, 2012 @ 2:32 PM

If social media is making your head spin, you're not alone. Social media and other Internet tools are still in the wild west stage. There are no rules. There are little analytics. And the players can pop out of nowhere, even surprising themselves with their instant Internet fame.

I'm not a math wizard, but this makes sense to me. 1X1 equals what? One! That's old media. No dialogue. No conversation. No engagement. Now let's say you share some news with 100 of your closest friends . . . and they share your news with 100 of their closest friends. Now that 1X1 becomes 1X100X100 or 10,000! That's why you want to put social media in your marketing tool box. You can reach incredible numbers with the click of a mouse.

If that's not convincing you to ramp up your social marketing, check out these facts:

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Topics: Public relations, creating content, internet marketing, internet media, social media, marketing

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