GROW! Marketing and Public Relations Tips

Let Beyoncé Run Your Marketing Strategy

Posted by Nicole Guarasci on Wed, Apr 13, 2016 @ 9:36 AM

beyonce2.jpgWho runs the world? Beyoncé! And marketing is no different.

Queen B, as her fans like to call her, is not only a top entertainer, but also a great marketer. Any brand should aspire to follow in her marketing and public relations footsteps. 

Beyoncé utilizes strategies that are not typical - but work very well. And by adapting her efforts to the digital world, she has found even greater success.

Continue reading for public relations lessons you can learn from Beyoncé.

Read More

Topics: branding, PR Strategy, Marketing to Millennials, internet marketing, social media

Pinterest Turns Web Browsing into a Virtual Shopping Experience

Posted by Jill Swartzentruber on Thu, Jul 2, 2015 @ 2:20 PM

What began as a virtual scrapbook experience has evolved into a one stop shop for all tech-savvy shoppers.

Pinterest is sweeping out the middle man and letting users browse and purchase items straight from its mobile site with the new “Buyable Pins” option, rolling out to users as we speak.

With this upgrade, Pinterest has the ability to launch into the number one spot for e-commerce. As of now, they are right behind Facebook in terms of online sales generated from social media.

According to Shopify, Pinterest brings in an average sale of $50, which is higher than any other social media platform.

93 percent of users plan out their purchases by using Pinterest, and orders on Pinterest from mobile devices have increased by 140 percent in the past two years.

Continue reading to find out how Pinterest’s Buy It Now button can help Garden businesses boom.

Read More

Topics: Pinterest, Digital Branding, internet marketing, garden business, social media

Trending Thursday: Three Content Marketing Trends for 2015

Posted by Merissa Blum on Thu, Dec 11, 2014 @ 9:02 AM

Content marketing, a way to reach an increasingly wary audience, shows no signs of slowing down in 2015. Rather than using traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and builds real trust between brands and people.

Wondering what types of content marketing your brand should be engaging in for 2015?

Look no further! We have compiled a list of the top marketing trends that your garden brand should start using now.

Continue reading to learn about three trends that are key to your garden business’s success.

Read More

Topics: Trending Thursday, trends, internet marketing, Garden Media Group, marketing

Trending Thursday: Influential Customers of Your Garden Brand

Posted by Merissa Blum on Thu, Dec 4, 2014 @ 9:23 AM

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

Read More

Topics: Trending Thursday, internet marketing, Garden Media Group, content marketing, marketing

Trending Thursday: Your Garden Business and Social Media Campaigns

Posted by Merissa Blum on Thu, Nov 20, 2014 @ 9:03 AM

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Read More

Topics: Trending Thursday, internet marketing, Garden Media Group, social media, facebook

5 Tips and Tricks to Market Your Garden Brand to Millennials

Posted by Merissa Blum on Wed, Jul 23, 2014 @ 9:00 AM

To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials. 

Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business. 

Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.

Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.

Read More

Topics: lawn and garden public relations, garden marketing, Marketing to Millennials, internet marketing, Garden Media Group, content marketing

What News Platforms are Gardening Customers Actually Reading?

Posted by Megan Psenicska on Wed, Apr 2, 2014 @ 9:00 AM

The constant availability of the internet has made spreading news about your garden business easier than ever.

But, getting your consumers to read that news has proven to be far more difficult.

Every minute of every day gardening customers are logging on and searching for the latest gardening news, but is your green business on their watch list?

With all of the news, phone apps and social media sites, your company news can easily disappear into the market noise.

Find out what form of media your garden consumers are reading and tips to ensure your message doesn't just get published--it gets read.

Read More

Topics: lawn and garden public relations, creating content, PR Strategy, marketing communications, garden trade show marketing, internet marketing, public relations media plan, content marketing

7 Facts Your Garden Business Needs to Know about Social Media

Posted by Meg McGrory on Mon, Dec 16, 2013 @ 9:00 AM

By now, your garden business knows social media matters.

Though startling new social media research shows that how you think about social media may need to be updated.

You know who you are targeting on social media, what types of content to post, and when to update your page.

But do you know where social media ranks in terms of activity on the web?  Or how often LinkedIn gets a new member?

The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.

Read More

Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn

Trending Thursday: 4 Biggest Content Marketing Trends in 2014

Posted by Emma Fitzpatrick on Thu, Oct 24, 2013 @ 9:00 AM

Automated, generalized messages don't have the impact they used to.

People change channels when commercials appear, no one answers a call from a telemarketer, and automated emails don't get opened.

The old way of marketing is out, and personalized, compelling content in context is in, in a big way. 

Over the next year, this marketing trend is going to continue to grow.

Here are the top 4 content marketing trends that will emerge and thrive in 2014.

Read More

Topics: marketing communications, Public Relations Trends, internet marketing, Garden Media Group, garden industry public relations, content marketing, Garden Trends

The #1 Social Platform that Journalists Prefer--and You're Not Using

Posted by Emma Fitzpatrick on Mon, Sep 30, 2013 @ 9:00 AM

When connecting with journalists in the wild and wonderful world of PR, there are proven tactics that work--like email.

PR pros cite emails as the top medium to reach out to journalists, and journalists agree. Email is their favorite way to be contacted too.

While public relations gurus and journalists are on the same page about email, after that, there's a major disconnect.

Namely, 35% of journalists prefer contacts and pitches on a social platform that a mere 15% of public relations professionals use.

Read on to discover what the social platform for pitching and connecting with an audience is that you're missing--and how to master it in a snap.

Read More

Topics: Public relations, lawn and garden public relations, creating content, PR Strategy, internet marketing, LinkedIn

New Call-to-action

Subscribe to Email Updates

Posts by Topic

see all