GROW! Marketing and Public Relations Tips

Trending Thursday: Get More Shares from Your Garden Brands Content

Posted by Merissa Blum on Thu, Oct 23, 2014 @ 9:07 AM

It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it. 

A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.

If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.

Read on to learn what your garden brand should be sharing and where.

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Topics: Twitter, Trending Thursday, trends, Instagram, Garden Media Group, social media, facebook

Trending Thursday: Selfie Strategy for Garden Brands in 3 Steps

Posted by Jourdan Cole on Thu, Jul 24, 2014 @ 9:00 AM

This week, Garden Media joins BlogHer’s 10th anniversary #Selfiebration in San Jose, Ca. That's right, a selfiebration.

The selfie trend has continued to rise over the past year and both big and small brands are adding it to their marketing arsenals.

BlogHer makes the trend its own by utilizing selfies to acknowledge the growth of the internet and bloggers over the past 10 years and to generate internet excitement.

Check out these tips to learn how selfies can help bring exposure to your garden brand.

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Topics: trade show public relations, branding, Trending Thursday, image building, Instagram, internet media, social media

4 Best Practice Tips for Twitter & Instagram in the Garden Industry

Posted by Megan Psenicska on Wed, Mar 26, 2014 @ 9:00 AM

Social media has become a huge part of how companies interact and engage with their customers.

Even in the gardening industry, countless businesses have found social media works when they are looking for new customers, nurturing current customers, and when they need to drive traffic and sales on their garden website.

Twitter and Instagram are both popular social platforms. Both are great ways to promote a company, product or brand, when used correctly of course.

Below are 4 best practice tips to ensure your garden business's accounts are valuable to both your shoppers and your bottom line!

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Topics: lawn and garden public relations, Twitter, PR Strategy, Instagram, garden industry public relations, social media

Instagram Video vs. Vine for Garden Marketing

Posted by Emma Fitzpatrick on Thu, Jun 27, 2013 @ 9:00 AM

Instagram recently rolled out a video feature.  Now Vine isn't the only platform you can take quick snappy videos.

As social media and amateur video making continue to evolve, your garden business needs to be aware of the changes and know how to embrace them!

There's a head-on battle brewing between the new Instagram Video and the already beloved Vine.

Let's take a look at both platforms, and see who wins when it comes to garden marketing in this heated feud for social video!

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Topics: Instagram, internet media, social media, Vine

Social Media Analytics Made Simple

Posted by Emma Fitzpatrick on Wed, May 1, 2013 @ 9:00 AM

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

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Topics: Pinterest, creating content, Twitter, Digital Branding, Instagram, social media, facebook

What Would Emily Post Say... Do you Follow Social Media Etiquette?

Posted by Katie Dubow on Tue, Feb 12, 2013 @ 9:35 AM

I usually start off Saturday mornings by catching up on some of my favorite blogs... from design, fashion and of course, those from the garden industry, I get my fill of information for the week! But this weekend, I read a particularly different post about social media etiquette.

Etiquette.  Ahhh... society has gotten so far from the writings in the very first Emily Post Blue book.  And as the rules of social media evolve, how does etiquette evolve with it? 

No, I'm not saying change is bad.  Change is good!  It's just that there are some basic principals of etiquette that should never change, on or offline:

Be kind.  Treat others with respect.  Show your appreciation.

This post will offer tips on how we can continue to follow these basic principals for these social media platforms: Pinterest, Facebook, Twitter and Instagram. 

Otherwise, we all will have Miss Post rolling in her grave. 


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Topics: Twitter, SEO, Instagram, social media, blogging, facebook

5 Tips for Creating a Bang for your Brand with Vine

Posted by Leah Haugh on Fri, Feb 8, 2013 @ 8:23 AM

At Garden Media, we’re all about the latest social media trends. So today, we’re introducing you to our favorite new social media tool, Vine. We love Vine not only because it’s a great name (c’mon, vines... gardening… get it?) but because it’s a great tool that can help you market your business.

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Topics: Public relations, Twitter, trends, Instagram, social media, marketing

The Hottest 4 Social Media Tools that NEED to be in Your Toolbox

Posted by Emma Fitzpatrick on Thu, Feb 7, 2013 @ 9:00 AM

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

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Topics: Public relations, Pinterest, Twitter, internet marketing, Instagram, social media, facebook

Instagram This! Privacy Policy Info & What YOU Should Do as a PR Pro

Posted by Emma Fitzpatrick on Thu, Jan 24, 2013 @ 9:00 AM

 Instagram has been dominating headlines over the past few weeks. Right before Christmas, Instagram announced a change to its privacy policy. In essence, the new policy would let advertisers pay Instagram to use your personal photos without telling you. As you are well-aware of by now, there was an uproar. Users shed the site and expressed their rage all over the media--social media included, of course.

However, Instagram is saying that this policy is NOT true. Instagram is in full-fledged crisis management mode and had their CEO email all of their users clarifying their new policies. In their rebuttal, Instagram said their privacy policy will remain the same as always and vowed that users would still own their photos--as they always have.

However, users across the globe are opting to keep their photos private to avoid them being used in advertisements. At this moment, the privacy policy puts business accounts in a tricky position.. What have you been talking about doing with your garden industry account?

Now that we know we're in the clear with the Instagram policy mix-up (for the most part), we can exhale deeply and hug our smart phones. Instagram is here to stay! Instagram is a fun, simple way to beautify your business and Facebook page.

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Topics: image building, Instagram, public relations media plan, social media

Using Instagram in Your Garden Business

Posted by Emma Fitzpatrick on Thu, Dec 6, 2012 @ 9:00 AM

Instagram is now a part of the personal realm, but it should also be in the professional world. 44% of American adults have a smart phone, which means they can easily snap a vintage-chic pictures on their Android or iPhone.

Instagram is free and has its own social network—while also easily hooking up to other social media platforms. 40% of Interbrand’s top 100 brands use Instagram, but does it make sense for your business?

Instagram has over 80 million users, and even if your garden business is focused on B2B or consumers, there’s a way to integrate Instagram into your media relations plan.

Below are 4 ways to use Instagram to spice up company announcements!

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Topics: branding, image building, garden business, Instagram, Garden Media Group, Garden Trends


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