Just a few days ago, we were reflecting on the importance of including videos in press releases, but today, we’re going to take it a step further.
After a video is made, it cannot just be used in press releases! It must be mass-distributed. YouTube is the internet’s second most popular search-engine, right after Google. 48 hours of video are uploaded every minute of every day.
With that much content, SEO optimization for videos should be a critical and thoughtful task.