This week I rediscovered one of my favorite quotes:

"Creativity is intelligence having fun." --Albert Einstein.

And how true! PR firms and garden businesses alike are full of brilliant thinkers, so let's help them have more fun and exercise their creativity--which will ultimately affect the bottom line.

Below are 7 tips to integrate into your garden business to have a bit more fun and a whole lot of ground breaking ideas.

Building brand recognition to many small companies means slapping their logo and tagline on absolutely every item that leaves their office.

While logos are certainly one of the most important aspects of creating brand recognition, what happens when people already recognize your brand?

Unbranding is the newest public relations and marketing trend in 2013. It's essentially going beyond the logo and relying exclusively on an image of your product for marketing.

For unbranding to be successful, your garden business first needs to have a winning logo.

Below are our tips for creating a stellar logo to last for the long haul--and tips to go beyond it once your brand has national awareness.

7 out of 10 customers in the garden industry trust online reviews just as much as word of mouth recommendations.

Online reviews now need to be part of a comprehensive marketing plan.

One way to garner online reviews is by creating sampling programs and sending them to key influencers in different mediums.  

Below, the correlation between online reviews and profitability will be examined, and garden businesses will get insider tips to make their next online review stellar.

Real time marketing is springing up all over the world.

Two weeks ago, it was the heat wave that dominated social media. This week, the royal baby was all anyone was talking about.

Brands across the globe tried to capitalize on the birth of Will and Kate's baby by posting on social media. Some worked, and others were a tragic flop.

Below, we've taken the best and worst real-time marketing stunts. We'll detail what real time marketing is while also focusing on the do's and don'ts of real time marketing using images and posts from brands on the #royalbaby.

Buy local, live local, web local?

Yes, the local movement lives on, but this time it's translating to the digital world!

New York City just got its very own domain name. Say au revoir to the .com!

NYC is embracing the new domain name: .nyc.

The catch? You have to be a New York resident through and through. By the year's end, people, businesses, and organizations who can prove their New York roots can obtain the soon-to-be coveted .nyc.

Top-shelf domain names, like .nyc, will begin making the .com archaic. Learn why .com is dead, and personalized domain names will soon be the new standard.

Big or small, no business is guaranteed a fruitful financial year. In fact, maintaining your popularity with customers is hard work--and you always need to be ten steps ahead.

A new study, released this week, surveyed professionals about the next 10 years of marketing.

Read on to discover what your garden business needs to remain thriving (and relevant) in ten years.

Once your brand has been defined and broadcast across regional and national media outlets, you need to ensure that your garden business stays the center of attention.

To gurantee that your product is not a one hit wonder, you have to strategically market your brand to be the new must-have item, year after year.

Consumers are constantly vying for the cutting edge, so make sure you and your gardening influencers are afoot of this year's trends.

By connecting your gardening brand and product to annual trends, you'll remain the apple of the media (and your consumers') eye!

While companies like Facebook and Twitter continue to duke it out, one social media platform stands alone: LinkedIn.

LinkedIn has never had any competition. It remains the only professional network.

Yet, there is one fatal flaw that millions of LinkedIn users are making daily.

Learn how to avoid the flaw and continue to stand out on LinkedIn!

Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!