GROW! Marketing and Public Relations Tips

Millennial Week Unconference: Part 2

Posted by Samantha Arcieri on Wed, Oct 26, 2016 @ 3:02 PM

It’s not often you get to hear a top CEO talk about business and leadership.

That’s exactly what I did at the Millennial Week Unconference in DC earlier this month.

In addition to hearing social media experts and branding mavens talk strategy, I was fortunate enough to hear LearnVest Founder Alexa von Tobel talk about entrepreneurship and what it takes to be a leader in the field you’re in.

Continue reading for a recap of Alexa von Tobel’s Millennial Week Talk.

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Topics: image building, garden business, content marketing, leadership

How PR is Matchmaking 101

Posted by Tracey Brown on Wed, Aug 31, 2016 @ 1:30 PM

Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.

Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.

Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.

Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.

Read on to learn how matchmaking relates to PR and how you can become a better matchmaker.

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Topics: Public relations, garden marketing, image building, leadership, decision-making

Keep Your Business Top-of-Mind this Labor Day

Posted by Katie Dubow on Wed, Aug 31, 2016 @ 8:30 AM

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

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Topics: branding, PR Strategy, image building

Keeping Things Real in PR

Posted by Sara Skipp on Wed, Jun 1, 2016 @ 9:22 AM

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

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Topics: audience, branding, PR Strategy, image building, honesty

Infographic: 17 Public Relations Quotes That Inspire

Posted by Samantha Arcieri on Thu, May 26, 2016 @ 9:30 AM

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

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Topics: Public relations, PR Measurement, branding, image building, Infographic

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

3 Secrets to Building Brand Loyalty

Posted by Courtney Kates on Wed, Mar 23, 2016 @ 9:04 AM

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

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Topics: branding, PR Strategy, trends, Marketing to Millennials, image building, Garden Trends, Garden Media

Communicating while Commuting: How to Improve Your PR Skills on your Morning Commute

Posted by Erin Dunne on Wed, Jan 13, 2016 @ 8:03 AM

It's the reality of everyday life, we wake up, get dressed and brave the cold (rain, snow, etc) to get into our cars and begin our journey to work.

Whether you have a five minute commute or an hour battle against angry beeping horns and tired fellow drivers, you can be more productive.

There are opportunities to improve your public relations skills with every push of the pedal.

Continue reading to learn how your morning commute can improve your public relations skills.

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Topics: Public relations, PR Strategy, image building, lessons, public speaking

Garden Media Dishes on Workspace Décor

Posted by Samantha Arcieri on Thu, Nov 5, 2015 @ 7:35 AM

We now know there are a variety of benefits that come with decorating the workspace. Not only does it spark creativity and boost productivity, it also allows employees to show off their personalities.

My personal workspace reflects who and what I admire most. My desk – accompanied by a giant, colorful corkboard – showcases everything from inspirational Beyoncé posters to pictures of my family to houseplants.

A little desk décor makes all the difference in the world - and the Garden Media office agrees.  

Continue reading to see what type of décor inspires the rest of the Garden Media team.

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Topics: Public relations, trends, image building, Garden Media, leadership

Build Your Brand by Telling Stories

Posted by Courtney Kates on Wed, Nov 4, 2015 @ 12:28 PM

At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

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Topics: branding, PR Strategy, Digital Branding, image building, Garden Media Group, Garden Media

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