GROW! Marketing and Public Relations Tips

Martha Stewart Shares Secrets to Success at IGC East (Part I)

Posted by Jill Swartzentruber on Tue, Aug 11, 2015 @ 9:21 AM

Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.

In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.

In the first post of a two-part series, we introduce Martha’s secrets to success.

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Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends

What Your Garden Brand Can Learn from the ALS Ice Bucket Challenge

Posted by Dan Ream on Wed, Aug 27, 2014 @ 9:00 AM

By now, you've probably heard about the ALS ice bucket challenge. 

If you haven't, don't worry. If you use any social network at all, you'll probably run into it soon.

Though the exact origins of the challenge are difficult to trace, one thing is certain - ALS awareness is skyrocketing. 

Don't just take our word for it, though. Keep reading to learn more about the movement, how its success has been measured, and marketing tips your garden brand can learn.

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Topics: PR Measurement, PR Strategy, horticultural marketing communications, internet media

The 5 C's of Effectively Marketing Gardening to Moms

Posted by Emma Fitzpatrick on Wed, May 14, 2014 @ 9:00 AM

One hashtag caught my eye this past weekend  Mother's Day Should Be Every Day.

Mothers give back so much to their communities, homes, gardens, and families every day. Gardening businesses should also take a timeout to reevaluate how they're giving back to moms.

After all, women make 85% of purchasing decisions in a  household, and there's a good chance some of those women are mothers. Mothers are an influential demographic for gardening businesses.

Below are the 5 C's to effectively market gardening to moms this season.

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Topics: garden marketing, PR Strategy, lawn & garden public relations, horticultural marketing communications, garden industry public relations

5 Ways Marketing and Leadership Are Just Like Gardening

Posted by Emma Fitzpatrick on Wed, May 7, 2014 @ 9:00 AM

Day in and day out, the Garden Media team helps grow green gardening companies by getting the word out about their businesses. Our public relations campaigns built rock-star gardening brands, like the Knock Out Rose and Costa Farms O2 for You. So, it's second nature for the Garden Media team to see the connections between gardening and business.

Today we're diving deeper into this parallel to learn how gardening, effective marketing, and legendary garden business leadership overlap.

Read on to learn 5 leadership and marketing lessons found in the garden. Dirt may not only be the new Prozac - it might be the secret to success for your next business plan, too.

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Topics: garden marketing, lawn & garden public relations, horticultural marketing communications, garden business, Garden Media Group, garden industry public relations

7 Secrets to Public Relations Success in the Gardening Industry

Posted by Megan Psenicska on Wed, Mar 19, 2014 @ 9:00 AM

Being in public relations is stressful--in fact, it's the 6th most stressful job in America according to CareerCast.

Meaning, public relations is a field not everyone is cut out for. PR executives need to have an eye for creativity, the spirit of perseverance, and the power of persuasion.

Whether you are a budding public relations executive, a garden business owner interested in marketing, or a business looking to hire a public relations firm, the list below will help you understand the intricacies of public relations better--and improve your take on gardening PR and marketing.

Want to find out what Garden Media's 7 secrets to public relations success are in the garden industry? Keep on reading!

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Topics: lawn and garden public relations, hiring a public relations person, PR Strategy, horticultural marketing communications, garden industry public relations

Garden Media's Guide to Content Marketing in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Feb 5, 2014 @ 9:00 AM

 

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Whether you're a brick and mortar store or exclusively online, content marketing matters to your business.

When used to its fullest potential, content marketing is how you get more new customers for your garden business.

Every Wednesday in the month of February, Garden Media will be dishing on how to navigate the world of content marketing while increasing your bottom line, too.

Whether you're familiar with content marketing or you've never heard the term before, read on to learn all about Garden Media's insider secrets to master the art of content marketing.

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Topics: lawn and garden public relations, horticultural marketing communications, garden business, content marketing, ebook club

The Mindfulness Movement of 2014 and The Gardening Industry

Posted by Emma Fitzpatrick on Mon, Jan 6, 2014 @ 9:00 AM

The gardening industry is starting out 2014 on a strong note; this year has been dubbed the year of mindfulness. In fact, mindfulness is named one of the top ten trends that will shape the world this year.

People are growing weary of being constantly connected to their digital screens.

They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.

Happiness is being redefined, and gardening fits into the mindfulness movement perfectly.

Read on to learn why and how mindfulness is shaping 2014, and how your garden business can take hold of this movement.

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Topics: lawn and garden public relations, PR Strategy, horticultural marketing communications, Garden Media Group, Garden Trends

Trending Thursday: Garden Media Garden Trends for 2014

Posted by Emma Fitzpatrick on Thu, Jan 2, 2014 @ 9:00 AM

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

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Topics: garden marketing, Trending Thursday, horticultural marketing communications, Garden Media Group, Garden Trends

4 Ways to Get the Biggest Bang for Your Buck from Your PR Agency

Posted by Emma Fitzpatrick on Mon, Nov 11, 2013 @ 9:00 AM

When deciding to partner with a PR firm, your garden business is making a big investment.

Signing a yearly or multi-year contract is the most common practice for PR firms, which means you need to be completely ready for the commitment.

One way to make sure you maximize your partnership with your PR firm is to prep and ask tough questions about communication, price, and expectations before you begin.

Get the most out of your partnership with a PR firm by using these 4 tips to get the biggest bang for your buck.

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Topics: hiring a public relations person, garden PR consultant, horticultural marketing communications

6 Ways to Take Your Corporate Sponsorship to the Next Level

Posted by Katie Dubow on Mon, Nov 4, 2013 @ 9:00 AM
Sponsoring an organization or an event in the garden industry is a powerful way to connect  with key audiences and expand your network.

But sponsorship isn’t a silver bullet.

It takes a narrow strategy to really work it for your business. To do it right,  lots of work and a significant time investment will be needed in order to translate sponsorship dollars into business.

So how do companies like yours get the most out of sponsorships, partnerships, and tie-ins to increase their marketing value?

One key is to look beyond the classic logo placement and event attendance. Leverage the sponsorship’s ability to truly connect with members. 

Create value and educational opportunities for members, and you will see a shift in their behavior. Then, the sponsorship will truly reinforce your brand identity.

Don't just slap your brand on a banner, and call it a day. Here are 7 tips to maximize your opportunity and get the most from your marketing spend.

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Topics: Public relations, horticultural marketing communications, corporate sponsorship

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