GROW! Marketing and Public Relations Tips

Trending Thursday: Spooky Flowers & Halloween Themed Gardens

Posted by Emma Fitzpatrick on Thu, Oct 31, 2013 @ 9:00 AM

Holiday-themed campaigns and real-time marketing are a big trend right now.

And, this year, spooky flowers and garden accessories are hot, too. They're popping up everywhere, from Urban Gardens to Sunset magazine.

It's a natural fit though. Halloween is about things that go bump in the night, and what better decorations than those that are ALIVE! 

Below are 9 garden plants and products that will add something unexpected to your Halloween décor this year for a unique, spooky twist on the typical.  Because we know- you’re anything but typical.

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Topics: Trending Thursday, trends, gardening, horticultural marketing communications, garden industry public relations, Garden Trends

Garden Media Group Garden Trends 2014 Unveiled on Trending Thursday

Posted by Emma Fitzpatrick on Thu, Aug 29, 2013 @ 9:00 AM

2014 Garden Trends Report CTA

Big news! Garden Media Group has released the 13th annual Garden Trends Report!

Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.

If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!  

Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.

Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!

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Topics: garden trade show marketing, gardening, Garden Media Group, Garden Trends

Houseplant Appreciation Day: Why Garden Media Group LOVES Houseplants

Posted by Emma Fitzpatrick on Thu, Jan 10, 2013 @ 9:00 AM

It goes without being said that at Garden Media Group, we LOVE plants. We think, write, promote, market, and revel in all kinds of plants and horticulture accessories day in and day out.

But, today, January 10th, we want to stand on rooftop gardens and shout our love for one special kind of plant today: the houseplant! In fact, January 10th is and always will be houseplant appreciation day.


After all, we’ve got a heck of a lot to be thankful for; houseplants are more than just a pretty face—though they truly are beautiful, aren’t they? Go ahead, revel in the day!

Buy a new houseplant, share your love by gifting a plant, sing to your plant today, whisper a thank you in its leaves, whatever works for you, works for us too! As long as you celebrate and appreciate the houseplant, we (and your houseplants) will be more than happy!

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Topics: lawn and garden public relations, garden marketing, gardening, garden business, Garden Media Group

Please Allow me to Reintroduce Myself- Branding and PR

Posted by Katie Dubow on Tue, Jan 8, 2013 @ 8:46 AM

The branding article in print in Green Profit.

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Topics: trade show public relations, branding, garden trade show marketing, gardening

Please Allow me to Reintroduce Myself

Posted by Katie Dubow on Fri, Jan 4, 2013 @ 9:10 AM

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share: 

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

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Topics: trade show public relations, branding, garden trade show marketing, gardening

Gardening Market Research: Why we are so Good at Filtering Out Ads

Posted by Katie Dubow on Mon, Oct 22, 2012 @ 11:33 AM

You've perhaps seen this French flower promotion on Acres Online or on Facebook, “Hello madame, which is your preferred flower?”  It worked getting my attention! Yet that is so rare in today's advertising climate. 

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Topics: advertising vs public relations, lawn & garden public relations, gardening

Garden Writers Get A Sneak Peek of the Best, New Garden Products

Posted by Emma Fitzpatrick on Thu, Oct 11, 2012 @ 7:53 AM

October is finally here. The brisk air and shorter days give way not only to the fall season, but also, to the Garden Writers Association (GWA) Symposium and the introduction of new garden products and plants for 2013.

The GWA Symposium is the most highly anticipated event of the year for professional communicators in the lawn and garden industry. This year the 64th annual Symposium, held in Tucson, Arizona from October 12th -16th, will be attended by some 600 print and broadcast garden communicators and bloggers from around the world.

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Topics: Public relations, gardening

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