GROW! Marketing and Public Relations Tips

Snapchat Revolutionizing Branding for Garden Industry

Posted by Lauren Grow on Wed, Mar 11, 2015 @ 9:00 AM

Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

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Topics: branding, trends, gardening, social media, Snapchat, Garden Media

Garden Industry Insiders Give Thanks

Posted by Samantha Arcieri on Wed, Nov 19, 2014 @ 8:30 AM

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

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Topics: Public relations, Public Relations Trends, gardening, Garden Media Group, Garden Trends

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

Posted by Samantha Arcieri on Wed, Nov 12, 2014 @ 8:35 AM

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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Topics: PR Strategy, Public Relations Trends, gardening, Garden Media Group, Garden Trends

New Jargon Reveals Garden Trends

Posted by Samantha Arcieri on Wed, Oct 15, 2014 @ 9:07 AM

Garden industry jargon is sometimes as colorful as flowers themselves.

While insiders are familiar with terms like “annuals,” “nursery” and “landscape,” other words aren’t as common.

Recently, PR Daily released a list of made-up words useful for a variety of everyday situations.

In the spirit of sharing (and ‘making things up’), here is a list of terms Garden Media Group coined to describe what’s trending in our industry.

Keep an eye out for our 2015 trends report!

Keep reading to learn more about Garden Media Group’s trend jargon.

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Topics: Public relations, lawn and garden public relations, PR Strategy, Public Relations Trends, trends, trends, gardening, Garden Media Group, Garden Trends, marketing

Tips to Use Nature to Increase Your Garden Business Productivity

Posted by Merissa Blum on Tue, Aug 12, 2014 @ 9:00 AM

Looking to give your business a productivity boost as the dog days of summer roll in?

Well, it may only be a plant away. That's right! Add a houseplant to inspire productivity, create a calming work atmosphere and even reduce stress.

Luckily for your garden business, there are so many ways to use plants and the natural world at large to motivate and boost employee productivity.

Learn how your garden brand can become more successful by incorporating indoor plants and more greenery into the work day.

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Topics: trends, gardening, garden business, Garden Media Group, Garden Trends

Garden Trends that Matter to Millennials

Posted by Merissa Blum on Wed, Jul 30, 2014 @ 9:00 AM

Digitally-driven Millennials may be more of a target audience for your garden business than you guessed - especially since they care about the environment. In fact, 29% want to make the world a better place. 

Millennials want to recycle, repurpose and up-cycle anything and everything. And let’s not forget, they are a huge up-and-coming demographic for retail; we're talking $200 billion in annual buying power.

Your garden brand needs to take advantage of this generation's interest in sustainability and show them how gardening can help them be better stewards of the earth.

Read on to find out what garden trends matter to Millennials in the garden and outdoor living world.

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Topics: Digital Branding, gardening, garden business, Garden Media Group, content marketing, Garden Trends

What the Millennial Generation Wants from YOU, the Garden Industry

Posted by Merissa Blum on Wed, Jul 16, 2014 @ 9:00 AM

The relationship between your garden brand and Millennials is only just beginning.

Millennials, those 18-34, are just learning how to participate in the garden, but establishing yourself as the brand expert now can have benefits for years to come.

Gardening, however, in this generation's eyes looks differently than it has in the past. 

Continue reading to learn about exactly what Millennials want in the garden.

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Topics: gardening, Marketing to Millennials, garden business, Garden Media Group

3 Simple Tips to Improve your Gardening Business Blog

Posted by Megan Psenicska on Wed, Apr 9, 2014 @ 9:00 AM

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

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Topics: garden marketing, gardening, garden business, SEO, Garden Media Group, content marketing, blogging

Trending Thursday: Dress Up the Yard Big Garden Trend in Spring 2014

Posted by Megan Psenicska on Thu, Apr 3, 2014 @ 9:00 AM

“Dress up your yard” is slated to be a BIG garden trend in spring 2014.

As the weather warms up, homeowners want their gardens and outdoor living spaces to be a place where they can entertain guests on the weekends or relax after a hard day's work.

Flowers are no longer the only way consumers are adding pizazz to their yards. Gardeners and home stylists of all kinds are going the extra mile and dressing up their gardens in a number of creative ways this spring.

From decorative planters to creative DIY projects, people are constantly looking for the newest way to set their garden apart.

See how your garden business can take hold of the "Dress Up Your Yard" garden trend this spring below.

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Topics: Trending Thursday, gardening, Garden Media Group, Garden Trends

Trending Thursday: Marketing to DIY Gardeners

Posted by Meg McGrory on Thu, Dec 5, 2013 @ 9:00 AM

From organic produce to reusable grocery bags, concern for the environment is having a BIG impact on countless aspects of life. 

Due to this eco-friendly emphasis, an interest in eating healthier, and efforts to reduce wasteful spending, the gardening world is getting a face lift!

The lawn and garden industry has become the third most profitable market, bringing in around $58 billion annually.  But it’s not stopping there! 

Garden Media predicts that this number will continue to steadily increase on a global scale.

One big reason gardening will continue to grow is due to the growing number of DIY gardeners. Below Garden Media dishes on how the DIY gardening trend will keep growing in 2014--and how your garden business can capitalize.

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Topics: Trending Thursday, gardening, garden business, Garden Media Group, Garden Trends


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