GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Safe Gardening

Posted by Samantha Arcieri on Thu, Dec 15, 2016 @ 9:25 AM

In this week’s Trending Thursday post, we’re reflecting a decade into the past when people started to recognize – and then alter – "reckless” habits.   

As the country started to embrace holistic, natural options when it came to products and food, people started to pay attention to what was happening below the surface of their garden.

Consumers realized that the path to healthy plants started in the ground.

Reckless gardening was out and safe gardening was in.

Continue reading to learn more about the Safe Gardening trend.

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Topics: Trending Thursday, gardening, Garden Trends, Garden Media

Trending Thursday: Dogscaping creates safe paws

Posted by Samantha Arcieri on Thu, Aug 4, 2016 @ 9:30 AM

For today's Trending Thursday post, highlighting the dogscaping trend from our 2016 Garden Trends Report. 

Pets run through the lawn, roll in it, dig in it and often eat it so it’s no wonder that pet owners are thinking more and more about how to make their gardens pet friendly and pet safe.

Dogscaping is creating a safe place for pets to roll, run and roam outside.

Learn more about Dogscaping from our latest YouTube video.

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Topics: Trending Thursday, gardening, Garden Trends, Youtube, marketing

Trending Thursday: How to Create a Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 16, 2016 @ 10:32 AM

Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.    

We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)

Here are some tips on how to create your own layered landscape.

Continue reading to learn how to create a layered landscape in your backyard.

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Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media

How to Attract Millennials to Your Trade Show Booth

Posted by Jill Swartzentruber on Wed, Aug 19, 2015 @ 8:07 AM

The Garden Media team attended IGC East earlier this month, and with half of the team being Millennials, we looked at the show with a different perspective. We definitely ran into certain booths that caught our attention.

Many companies are shifting their focus onto the new garden consumer: Millennials, and with good reason. Millennials make up nearly 
25 percent of the US population and are the most influential consumers.

One trait of Millennials is that we love to be engaged - not of the marrying kind, not yet - but of the stimulant kind. Give us something to do or something to watch. And be approachable... without being creepy. Be nice, be calm and be welcoming.  

Continue reading to see what booths stood out in the Millennial mind and why.

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Topics: trade show public relations, gardening, Marketing to Millennials, garden business, Garden Media

Martha Stewart Shares Secrets to Success at IGC East (Part I)

Posted by Jill Swartzentruber on Tue, Aug 11, 2015 @ 9:21 AM

Garden Media Group had the opportunity to see Martha Stewart as the keynote speaker on the first day of IGC East.

In her talk, Martha opened up to the audience about her home in Maine, her grandchildren, her new Chow Chow puppy and all the new things Martha Stewart Living is up to.

In the first post of a two-part series, we introduce Martha’s secrets to success.

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Topics: trends, garden trade show marketing, gardening, horticultural marketing communications, Garden Trends

Q&A with Garden Center Magazine

Posted by Katie Dubow on Tue, Jul 7, 2015 @ 4:45 PM

I recently sat down with Brooke Bates from Garden Center Magazine to talk about my social media presentation at Cultivate '15 in Columbus, Ohio next week.

Below is a snippet of our conversation. Read the full post here. And, come see the presentation in full on Monday, July 14 at 4:00 P.M. in Ballroom One.  

Q: What can attendees expect from your session at Cultivate?

A: I hope people learn new tips and tactics for the platforms they already have, to drive people back to their website, which in turn drives people into their store or toward their product. I like to use examples that are industry-specific, not just how anyone can do social media.

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Topics: trade show public relations, gardening, social media

Four Ways PR is Like Gardening

Posted by Jill Swartzentruber on Wed, Jul 1, 2015 @ 10:00 AM

Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.

PR is like that, too. Hard work for a big reward.

Here are a few things we’ve learned from our time in the garden that have translated into our PR activities. 

Continue reading to find out why PR is like gardening.

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Topics: Public relations, audience, branding, gardening, marketing

Snapchat Revolutionizing Branding for Garden Industry

Posted by Lauren Grow on Wed, Mar 11, 2015 @ 9:00 AM

Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

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Topics: branding, trends, gardening, social media, Snapchat, Garden Media

Garden Industry Insiders Give Thanks

Posted by Samantha Arcieri on Wed, Nov 19, 2014 @ 8:30 AM

Thanksgiving is a time to reflect on the past year and give thanks to the people and things that prove inspiring to you. 

Garden industry insiders are thankful for a lot of things: beautiful plants, loyal, quality brands and talented people who cultivate new ideas. 

In honor of the upcoming holiday, here’s a list of what we at Garden Media give thanks for every year.

Continue reading to learn what Garden PR Pros will give thanks to this Thanksgiving.

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Topics: Public relations, Public Relations Trends, gardening, Garden Media Group, Garden Trends

Gardening Gets Portable: How a 2015 Trend Impacts PR Strategy

Posted by Samantha Arcieri on Wed, Nov 12, 2014 @ 8:35 AM

It’s no secret that Millennials have become the key influencers of new products across a wide variety of industries.

Gardening is no exception.

Brands looking to stay relevant in the garden industry and appeal to this powerful consumer must adopt what we have coined in our 2015 Garden Trends Report, a “portable gardening” attitude.

Whether developing a new market strategy or looking to appeal to a different target audience, it’s key for garden brands to remain flexible and keep looking ahead so that they can quickly fill the ever-changing needs of their consumers.

Read on to learn why garden brands must adopt a “portable gardening” attitude.

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Topics: PR Strategy, Public Relations Trends, gardening, Garden Media Group, Garden Trends

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