GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Indoor Gardening

Posted by Samantha Arcieri on Thu, Nov 10, 2016 @ 3:31 PM

For today’s Trending Thursday post, we’re taking a look back to 2011 where we first identified indoor gardening as an emerging trend.   

Though the concept of owning and maintaining indoor plants wasn’t new, we began to recognize that houseplants had more than just a pretty face - they were also keeping us healthy in a variety of ways.

Continue reading to learn more about the indoor gardening trend.

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Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday Throwback Trends: The Year of Bliss

Posted by Samantha Arcieri on Thu, Nov 3, 2016 @ 9:16 AM

Namaste.

For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.  

In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.  

This idea ignited demand for garden products that were “created by those who care, for those who care.”

The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.

Continue reading to learn more about The Year of Bliss trend.  

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Topics: Trending Thursday, trends, Garden Trends, Garden Media, leadership

Trending Thursday Throwback Trends: 24-Hour Gardens

Posted by Samantha Arcieri on Thu, Oct 27, 2016 @ 3:26 PM

For today’s Trending Thursday post, we’re looking back to 2007 where we identified gardening as a non-stop activity with 24-hour Gardens.

As the idea of outdoor living spaces took off, people started to view their gardens as an extension of their homes. People began turning their gardens into destinations that were able to entertain guests well after the sun went down.  

Here’s how the concept of 24-Hour Gardens has shaped the garden industry for the last nine years.

Continue reading to learn more about 24-Hour Gardens.   

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Topics: garden marketing, garden PR consultant, Trending Thursday, garden business, Garden Trends

Trending Thursday Throwback Trends: The C Generation

Posted by Samantha Arcieri on Thu, Oct 20, 2016 @ 3:37 PM

For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.

In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.

Here’s how this group has shaped the garden industry over the past eight years.

Continue reading to learn more about the C Generation.

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Topics: Trending Thursday, trends, Garden Trends, social media

Trending Thursday: 2017 Trend Sneak Peek

Posted by Samantha Arcieri on Thu, Oct 13, 2016 @ 9:55 AM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.

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Topics: garden marketing, Trending Thursday, trends, Garden Trends, Garden Media

Trending Thursday: Precious Resources Deep Dive

Posted by Samantha Arcieri on Thu, Oct 6, 2016 @ 12:17 PM

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

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Topics: branding, Trending Thursday, Garden Trends, Garden Media, Social

Trending Thursday: Precious Resources Combines Necessity and Innovation

Posted by Samantha Arcieri on Thu, Sep 29, 2016 @ 9:32 AM

For today’s Trending Thursday post, we’re highlighting Precious Resources from our 2016 Garden Trends Report.

The resources that we depend on to garden, particularly water, are limited and need protection. Precious resources is a trend where necessity meets innovation.

New technologies and plants offer the opportunity to protect and conserve resources with small lifestyle changes that will make an evolutionary impact on the gardening experience.

Learn more about Precious Resources from our latest YouTube video.

 

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Topics: Trending Thursday, trends, Garden Trends, Youtube, Social

Trending Thursday: NaTECHure Deep Dive

Posted by Samantha Arcieri on Thu, Sep 15, 2016 @ 9:22 AM

You know by now that NaTECHure combines technology and nature to create an enhances outdoor experience.

This trend has the potential to create new generation of nature lovers.

Here’s a look into the essence of what makes NaTECHure popular. 

Continue reading for a deep dive into NaTECHure.

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Topics: garden marketing, Digital Branding, Trending Thursday, Garden Trends, Garden Media

Trending Thursday: Don’t Ignore VR in PR

Posted by Samantha Arcieri on Thu, Sep 8, 2016 @ 9:25 AM

NaTECHUre is a top trend in the gardening industry for 2016.

It’s no secret that virtual reality engages kids with gardening and nature in fun, new ways. When technology and nature combine, kids get off the couch and head outside to the garden.    

Garden brands looking to be successful need to pay attention to the virtual reality (VR) and augmented reality (AR) craze.

There are a lot of things PR pros can do to incorporate VR and AR in their strategies and bring their clients into the future.  

Read on to learn how to incorporate virtual reality in your PR strategy.  

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Topics: Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Trending Thursday: NaTECHure Gets People Outside

Posted by Samantha Arcieri on Thu, Sep 1, 2016 @ 9:52 AM

For today’s trending Thursday post, we’re highlighting the NaTECHure trend from our 2016 Garden Trends Report. 

NaTECHure is the intersection of two of the hottest trends in education: technology and nature.

When technology and nature come together they get people off the couch outside. The latest example of this is the Pokemon craze, but other new apps and virtual reality engage kids with gardening and nature in fun, new ways.

Learn more about NaTECHure from our latest YouTube video.

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Topics: Public relations, garden marketing, Trending Thursday, Garden Trends, Youtube

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