GROW! Marketing and Public Relations Tips

Garden Media Group Gives Thanks

Posted by Samantha Arcieri on Thu, Nov 24, 2016 @ 9:04 AM

It’s that wonderful time of year when we come together to celebrate the all extraordinary things - and people - in our lives that we give thanks to all-year-round. 

This year has been an exciting one for Garden Media, as we worked with new clients, promoted campaigns that we truly believed in and surrounded ourselves with the best people around. 

Our team is overflowing with thanks and gratitude. To you, our reader, thanks for always checking in and commenting. To our top-of-the-line clients, thank you for striving to be the best in class. And to our families, near and far - thank you – we'd be lost without you!

Continue reading to see who our team is thankful for this year.

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Topics: garden business, Garden Media, holiday

Trending Thursday Throwback Trends: Dress Up Your Yard

Posted by Samantha Arcieri on Thu, Nov 17, 2016 @ 9:17 AM

For today’s Trending Thursday post, we’re taking a look into the not-so-distant past of 2014 where we
first identified decorating outdoors as a top trend.

Social trends like lawn games, outdoor TV's, glamping and lawn parties inspired the gardening world – and consumers – to decorate the outdoors like any other room. Gardens quickly became an extension of the home.

Continue reading to learn more about the Dress Up Your Yard trend.

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Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday Throwback Trends: Indoor Gardening

Posted by Samantha Arcieri on Thu, Nov 10, 2016 @ 3:31 PM

For today’s Trending Thursday post, we’re taking a look back to 2011 where we first identified indoor gardening as an emerging trend.   

Though the concept of owning and maintaining indoor plants wasn’t new, we began to recognize that houseplants had more than just a pretty face - they were also keeping us healthy in a variety of ways.

Continue reading to learn more about the indoor gardening trend.

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Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday Throwback Trends: The Year of Bliss

Posted by Samantha Arcieri on Thu, Nov 3, 2016 @ 9:16 AM

Namaste.

For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.  

In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.  

This idea ignited demand for garden products that were “created by those who care, for those who care.”

The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.

Continue reading to learn more about The Year of Bliss trend.  

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Topics: Trending Thursday, trends, Garden Trends, Garden Media, leadership

Trending Thursday: 2017 Trend Sneak Peek

Posted by Samantha Arcieri on Thu, Oct 13, 2016 @ 9:55 AM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.

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Topics: garden marketing, Trending Thursday, trends, Garden Trends, Garden Media

Trending Thursday: Precious Resources Deep Dive

Posted by Samantha Arcieri on Thu, Oct 6, 2016 @ 12:17 PM

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

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Topics: branding, Trending Thursday, Garden Trends, Garden Media, Social

Trending Thursday: NaTECHure Deep Dive

Posted by Samantha Arcieri on Thu, Sep 15, 2016 @ 9:22 AM

You know by now that NaTECHure combines technology and nature to create an enhances outdoor experience.

This trend has the potential to create new generation of nature lovers.

Here’s a look into the essence of what makes NaTECHure popular. 

Continue reading for a deep dive into NaTECHure.

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Topics: garden marketing, Digital Branding, Trending Thursday, Garden Trends, Garden Media

Part Two: How PR is like Matchmaking 101

Posted by Tracey Brown on Wed, Sep 7, 2016 @ 9:22 AM

You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

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Topics: Public relations, hiring a public relations person, garden business, Garden Media, leadership

Trending Thursday: Dogscaping Deep Dive

Posted by Samantha Arcieri on Thu, Aug 25, 2016 @ 8:21 AM

You know by now that Petscaping is about creating a safe place for pets to roll, run and roam outside.

Pet owners are thinking more and more about how to make their gardens safe for every member of the family. 

Protecting dogs and cats from harmful chemicals is as important as protecting precious plants from pets. Creating a chemical free environment from the ground up is key for a safe outdoor space.

Continue reading for deep dive into Dogscaping.

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Topics: Trending Thursday, Garden Trends, Garden Media, petscaping, catio

Trending Thursday Throwback Trends: Grow it Yourself (GIY)

Posted by Samantha Arcieri on Thu, Jul 21, 2016 @ 9:03 AM

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

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