GROW! Marketing and Public Relations Tips

Trending Thursday: 2017 Trend Sneak Peek

Posted by Samantha Arcieri on Thu, Oct 13, 2016 @ 9:55 AM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.

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Topics: garden marketing, Trending Thursday, trends, Garden Trends, Garden Media

Trending Thursday: Precious Resources Deep Dive

Posted by Samantha Arcieri on Thu, Oct 6, 2016 @ 12:17 PM

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

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Topics: branding, Trending Thursday, Garden Trends, Garden Media, Social

Trending Thursday: NaTECHure Deep Dive

Posted by Samantha Arcieri on Thu, Sep 15, 2016 @ 9:22 AM

You know by now that NaTECHure combines technology and nature to create an enhances outdoor experience.

This trend has the potential to create new generation of nature lovers.

Here’s a look into the essence of what makes NaTECHure popular. 

Continue reading for a deep dive into NaTECHure.

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Topics: garden marketing, Digital Branding, Trending Thursday, Garden Trends, Garden Media

Part Two: How PR is like Matchmaking 101

Posted by Tracey Brown on Wed, Sep 7, 2016 @ 9:22 AM

You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

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Topics: Public relations, hiring a public relations person, garden business, Garden Media, leadership

Trending Thursday: Dogscaping Deep Dive

Posted by Samantha Arcieri on Thu, Aug 25, 2016 @ 8:21 AM

You know by now that Petscaping is about creating a safe place for pets to roll, run and roam outside.

Pet owners are thinking more and more about how to make their gardens safe for every member of the family. 

Protecting dogs and cats from harmful chemicals is as important as protecting precious plants from pets. Creating a chemical free environment from the ground up is key for a safe outdoor space.

Continue reading for deep dive into Dogscaping.

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Topics: Trending Thursday, Garden Trends, Garden Media, petscaping, catio

Trending Thursday Throwback Trends: Grow it Yourself (GIY)

Posted by Samantha Arcieri on Thu, Jul 21, 2016 @ 9:03 AM

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Infographic: The art of pitching

Posted by Samantha Arcieri on Wed, Jul 6, 2016 @ 1:04 PM

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?

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Topics: Public relations, social media, Garden Media, pitching, Infographic

Trending Thursday Throwback Trends:  Slow Gardening

Posted by Samantha Arcieri on Thu, Jun 30, 2016 @ 1:32 PM

For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that  shake up the garden industry each year.

This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.

Continue reading to learn more about Slow Gardening.

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Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media

Trending Thursday: Layered Landscapes Deep Dive

Posted by Samantha Arcieri on Thu, Jun 23, 2016 @ 9:47 AM

You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.

Native plants and diverse species help create a true layered landscape.

Continue reading for a look into the essence of layered landscapes.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Trending Thursday: How to Create a Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 16, 2016 @ 10:32 AM

Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.    

We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)

Here are some tips on how to create your own layered landscape.

Continue reading to learn how to create a layered landscape in your backyard.

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Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media

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