GROW! Marketing and Public Relations Tips

Trending Thursday: Dogscaping Deep Dive

Posted by Samantha Arcieri on Thu, Aug 25, 2016 @ 8:21 AM

You know by now that Petscaping is about creating a safe place for pets to roll, run and roam outside.

Pet owners are thinking more and more about how to make their gardens safe for every member of the family. 

Protecting dogs and cats from harmful chemicals is as important as protecting precious plants from pets. Creating a chemical free environment from the ground up is key for a safe outdoor space.

Continue reading for deep dive into Dogscaping.

Read More

Topics: Trending Thursday, Garden Trends, Garden Media, petscaping, catio

Trending Thursday Throwback Trends: Grow it Yourself (GIY)

Posted by Samantha Arcieri on Thu, Jul 21, 2016 @ 9:03 AM

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

Read More

Topics: Trending Thursday, Garden Trends, social media, Garden Media

Infographic: The art of pitching

Posted by Samantha Arcieri on Wed, Jul 6, 2016 @ 1:04 PM

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?

Read More

Topics: Public relations, social media, Garden Media, pitching, Infographic

Trending Thursday Throwback Trends:  Slow Gardening

Posted by Samantha Arcieri on Thu, Jun 30, 2016 @ 1:32 PM

For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that  shake up the garden industry each year.

This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.

Continue reading to learn more about Slow Gardening.

Read More

Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media

Trending Thursday: Layered Landscapes Deep Dive

Posted by Samantha Arcieri on Thu, Jun 23, 2016 @ 9:47 AM

You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.

Native plants and diverse species help create a true layered landscape.

Continue reading for a look into the essence of layered landscapes.

Read More

Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Trending Thursday: How to Create a Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 16, 2016 @ 10:32 AM

Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.    

We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)

Here are some tips on how to create your own layered landscape.

Continue reading to learn how to create a layered landscape in your backyard.

Read More

Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media

Coach your Client Through a TV Interview

Posted by Samantha Arcieri on Wed, May 25, 2016 @ 9:25 AM

As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.

It is our job to make them stars, after all. 

What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.

We’ve offered a few tips on how to mold your client into the perfect brand ambassador.

Continue reading for tips on how to coach your client through a TV Interview.

Read More

Topics: Public relations, branding, Media Relations, Garden Media, Interviews

Trending Thursday: Backyard Boldness Deep Dive

Posted by Samantha Arcieri on Thu, May 19, 2016 @ 1:00 PM

The Backyard Boldness trend celebrates all things unique and personal. From gardens to outdoor décor to experiences, people are striving for personalization.  

Bold colors and new ideas help people stand out.

Continue reading for a look into the essence of backyard boldness.

Read More

Topics: Trending Thursday, Garden Trends, social media, Garden Media

How I Made the Most of My Public Relations Internship

Posted by Courtney Kates on Wed, May 18, 2016 @ 10:32 AM

In public relations, it is crucial to gain real-world experience to learn about the industry. Studying communications and public relations in the classroom is beneficial, but nothing beats “learning by doing.”

For college students, the best way to gain hands-on experience is through internships.

Not only does interning provide you with beneficial work experience, it also helps you learn more about yourself, what you are good at and what career path you want to pursue in the future.

During my internship at Garden Media, I was given opportunities to work on long-term projects, complete tasks for clients and even develop relationships with the media. I gained first-hand perspective as to what it’s like to work in a small public relations agency. My internship provided me with experiences and professional relationships that will be extremely beneficial in my pursuit of a full-time career.

Continue reading to learn how you can make the most out of your PR internship.

Read More

Topics: Public relations, hiring a public relations person, Marketing to Millennials, Garden Media, Internship

Trending Thursday: Personalization is the Essence of Your Brand

Posted by Courtney Kates on Thu, May 12, 2016 @ 10:06 AM

With such a wide variety of products and services available, people face tough decisions when it comes to what they spend their money on.

Brands can make it easy for people to remain customers by offering personalized services and customized products.

Personalization is the essence of the backyard boldness trend. People are transforming their backyards into personalized entertainment spaces by adding creative décor. LED lights, bright colors and bold patters are adding life to these new backyard sanctuaries.

Continue reading to learn how personalization can help your brand.

Read More

Topics: Public relations, Trending Thursday, trends, Garden Trends, marketing, Garden Media

New Call-to-action

Subscribe to Email Updates

Posts by Topic

see all