GROW! Marketing and Public Relations Tips

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

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Topics: Internship, branding, Public relations, Garden Media Group, Garden Media

Instagram Helps Marketers Reach New Heights

Posted by Courtney Kates on Mon, Apr 3, 2017 @ 11:04 AM


Instagram was one of the first major photo-based social networks when it launched in 2010. By the end of April 2012, there were already over 100 million active users.

After recognizing its success and the potential for competition, Facebook purchased Instagram in April 2012. They paid a total of $1 billion dollars in cash and stock and used "the power of Facebook" to help the member base grow by an additional 23% in 2013. Today, the two networks are linked, allowing users on Instagram to post photos or videos directly to both accounts simultaneously.

Today, Instagram has surpassed Twitter in user activity, with over 500 million registered profiles. It has evolved into a well-rounded platform, featuring video posts, 24-hour stories, and live streaming.

To learn more about Instagram and its growth, check out the following new research report from WebsiteBuilder.org.

Continue reading to learn more about the success of Instagram.

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Topics: Instagram, Social, social media, Public Relations Trends, Marketing to Millennials, Garden Media Group

Exclusive Sneak Peek at 2018 Garden Trends Report

Posted by Courtney Kates on Sat, Apr 1, 2017 @ 10:17 AM

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Continue reading for a sneak peek at our 2018 trends.

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Topics: Garden Trends, trends, Public Relations Trends, Garden Media, Garden Media Group

Spring Cleaning For Your PR Business

Posted by Courtney Kates on Thu, Mar 30, 2017 @ 10:25 AM
At Garden Media Group, spring is our favorite time of the year. After a cold and dreary winter, we welcome warm spring days and sunny skies with open arms.

The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.

Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.

Continue reading to learn how your business could benefit from a little spring cleaning.

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Topics: trends, lawn & garden public relations, Public Relations Trends, Garden Media Group, Brainstorming

How Pitching Can Help You Land Media Hits

Posted by Tyler Nolley on Thu, Mar 23, 2017 @ 3:03 PM
The way in which PR professionals contact reporters and producers sets the tone for future relationships. Treating the media with respect and being polite goes a long way when you’re building trust and creating mutually beneficial relationships. This makes the job a lot more fun and easier for everyone.

The secret is all in the pitch.

Continue reading to learn how to create a perfect pitch.

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Topics: Garden Media, Garden Media Group, Media Relations, pitching, lawn & garden public relations

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

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Topics: Internship, garden industry public relations, Garden Media Group, networking, branding

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, Garden Trends, garden business, Garden Media Group

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden business, garden marketing, Garden Media Group, garden trade show marketing, Public Relations Trends

Trending Thursday: Layered Landscapes Get Back to the Roots

Posted by Samantha Arcieri on Thu, Jun 2, 2016 @ 2:00 PM

For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.  

Plants that are beautiful and serve a purpose are the essence of any layered landscape.

People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.

Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.

Living landscapes rich with wildlife are at the forefront of this trend.  

Learn more about Layered Landscapes from our latest YouTube video. 

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends, Youtube

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

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