GROW! Marketing and Public Relations Tips

Garden Media Gives Thanks to YOU... and Infographics

Posted by Katie Dubow on Wed, Nov 25, 2015 @ 8:00 AM

For today's Thanksgiving post, we want to take the time to express our gratitude. At Garden Media, our greatest strength is our hardworking, creative team. I am thankful for them. This year, we celebrated our 27th Thanksgiving as a company. And that makes me thankful for Suzi, her dedication to this company, our clients and the industry amazes me everyday. And finally, we’re thankful for you, our readers and friends, who find our content valuable, interesting and newsworthy. We couldn’t have done it without you.

In addition to homoring our team and YOU... we're combining two of the best things on the internet: food and infographics.

Remember, when crafting content for your blog, you have to think about topics that will not only educate and inspire your audience, but also encourage social sharing - all while maintaining your own, unique voice.

So while yes, Thanksgiving is about giving thanks, spending time with family and remembering our roots, it's also about food. So, let's pay homage to what we're all truly excited for... 

The New York Times published 'The United States of Thanksgiving,' a list of recipes that represent the 50 states, D.C. and Puerto Rico! The dishes range from traditional cranberry sauce to creative twists on favorites such as Pennsylvania's glazed bacon. 

Keep reading to check out the map for your state and dish:

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Topics: Garden Media Group

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

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Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

Build Your Brand by Telling Stories

Posted by Courtney Kates on Wed, Nov 4, 2015 @ 12:28 PM

At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

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Topics: branding, PR Strategy, Digital Branding, image building, Garden Media Group, Garden Media

#MyResumeDoesntMention

Posted by Courtney Kates on Wed, Oct 28, 2015 @ 10:42 AM

#MyResumeDoesntMention was trending on Twitter last week. More than 12,000 tweets were sent out about the subject and they ranged from funny to obscure, but most talked about skills valuable in the workplace.

Building a resume can be hard. Compiling education, work experience and essential strengths into a single page is crucial to appearing qualified and accomplished. A lot of outside skills and experiences often don’t make the cut, but can still be utilized in a professional environment.

Read on to learn how to transfer real-life experiences into professional attributes.

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Topics: Public relations, Twitter, Garden Media Group, social media, Garden Media

Tips for More Effective Local Pitching

Posted by Courtney Kates on Wed, Oct 7, 2015 @ 10:30 AM

Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.

For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.

Continue reading for tips on how to pitch local media.

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Topics: audience, PR Strategy, Media Relations, Garden Media Group, lessons

How Going on Vacation Can Help Your Garden Business

Posted by Courtney Kates on Wed, Sep 23, 2015 @ 10:03 AM

The travel and tourism industry is expanding every year. People are traveling more often, further away and for longer periods of time. These trips provide unforgettable memories, but can also serve as a unique learning experience. Traveling can teach flexibility, risk taking and crisis management, all of which are essential skills in the workplace.

Continue reading for more information about how traveling can help your garden business.

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Topics: Public relations, lawn and garden public relations, garden business, Garden Media Group, travel

2016 Garden Trends Sneak Peek

Posted by Samantha Arcieri on Thu, Aug 27, 2015 @ 9:47 AM

Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.  

The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.  

This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.

Continue reading for a sneak peek of the 2016 Garden Trends Report.

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Topics: garden marketing, trends, Garden Media Group, Garden Trends, Garden Media

Martha Stewart Shares Secrets to Success at IGC East (Part II)

Posted by Jill Swartzentruber on Wed, Aug 12, 2015 @ 9:26 AM

Last week, Garden Media saw Martha Stewart speak at IGC East. During her talk, she stressed the importance of individuality and pushed for garden centers to appeal to the industry’s new consumers: millenials.

We touched on some things you didn't know about Martha in Part I of this series. 

Continue reading for Pat II and to learn more about Martha Stewart’s talk at IGC East. 

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Topics: trade show public relations, garden trade show marketing, Garden Media Group, social media

Speaker Series: Jourdan Cole Works to Build PR Relationships

Posted by Samantha Arcieri on Wed, Jun 3, 2015 @ 7:30 AM

For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.

As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.  

Continue reading to learn more about Jourdan and the role she plays a Garden Media.

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Topics: Marketing to Millennials, Garden Media Group, blogging, Speaker Series

Speaker Series: James Hammond Embraces Hands-on Learning

Posted by Samantha Arcieri on Wed, May 27, 2015 @ 12:00 AM

For this week’s speaker series, we sat down with James Hammond, Garden Media’s resident number cruncher and media monitoring maven.

During his time here, James has done everything from shipping out packages re-designing the website. In addition to monitoring media placements, he spends time laying out graphics and content such as e-books, flyers and web banners.

Continue reading to learn more about James and the role he plays at Garden Media.

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Topics: Public relations, Garden Media Group, ebook club, blogging, Speaker Series

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