GROW! Marketing and Public Relations Tips

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: Welltality Field Trip

Posted by Samantha Arcieri on Thu, Mar 31, 2016 @ 10:11 AM

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

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New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Topics: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Topics: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

Garden Media YouTube Series Grows in 2016

Posted by Samantha Arcieri on Thu, Jan 14, 2016 @ 2:05 PM

Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.

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This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain. 

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Topics: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Work hard, play hard: fun in the office increases productivity

Posted by Courtney Kates on Wed, Dec 2, 2015 @ 11:56 AM

Now that we know divergent thinking leads to innovative ideas, it’s time to discuss another important factor in creativity:having FUN!

 

While work and play may seem like conflicting ideas, an article in Entreprenuer Magazine suggests having fun in the office can increase employee motivation and productivity, which leads to increased ROI.

Google may be one of the most well known companies famous for having fun. The company is well known for its innovative office designs and creativity-based culture.

While we might not have tube slides and food trucks at Garden Media Group, we still know how to have fun while getting the job done.

Read more to learn about ways you can integrate fun in the office.

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Topics: garden business, Garden Media Group, garden industry public relations, Garden Media, leading

Garden Media Gives Thanks to YOU... and Infographics

Posted by Katie Dubow on Wed, Nov 25, 2015 @ 8:00 AM

For today's Thanksgiving post, we want to take the time to express our gratitude. At Garden Media, our greatest strength is our hardworking, creative team. I am thankful for them. This year, we celebrated our 27th Thanksgiving as a company. And that makes me thankful for Suzi, her dedication to this company, our clients and the industry amazes me everyday. And finally, we’re thankful for you, our readers and friends, who find our content valuable, interesting and newsworthy. We couldn’t have done it without you.

In addition to homoring our team and YOU... we're combining two of the best things on the internet: food and infographics.

Remember, when crafting content for your blog, you have to think about topics that will not only educate and inspire your audience, but also encourage social sharing - all while maintaining your own, unique voice.

So while yes, Thanksgiving is about giving thanks, spending time with family and remembering our roots, it's also about food. So, let's pay homage to what we're all truly excited for... 

The New York Times published 'The United States of Thanksgiving,' a list of recipes that represent the 50 states, D.C. and Puerto Rico! The dishes range from traditional cranberry sauce to creative twists on favorites such as Pennsylvania's glazed bacon. 

Keep reading to check out the map for your state and dish:

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Topics: Garden Media Group

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

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Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

Build Your Brand by Telling Stories

Posted by Courtney Kates on Wed, Nov 4, 2015 @ 12:28 PM

At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

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Topics: branding, PR Strategy, Digital Branding, image building, Garden Media Group, Garden Media

#MyResumeDoesntMention

Posted by Courtney Kates on Wed, Oct 28, 2015 @ 10:42 AM

#MyResumeDoesntMention was trending on Twitter last week. More than 12,000 tweets were sent out about the subject and they ranged from funny to obscure, but most talked about skills valuable in the workplace.

Building a resume can be hard. Compiling education, work experience and essential strengths into a single page is crucial to appearing qualified and accomplished. A lot of outside skills and experiences often don’t make the cut, but can still be utilized in a professional environment.

Read on to learn how to transfer real-life experiences into professional attributes.

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Topics: Public relations, Twitter, Garden Media Group, social media, Garden Media

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