GROW! Marketing and Public Relations Tips

Cause Marketing Gone Wrong – What You Can Learn From Pepsi’s Ad Blunder

Posted by Courtney Kates on Mon, Apr 17, 2017 @ 2:31 PM

Charlie Brown’s pal Linus once told us, “There are three things that I’ve learned never discuss with people: religion, politics, and the Great Pumpkin.”

We’re not so sure about the Great Pumpkin, but we know the religion and politics piece no longer rings true. Especially with the anonymity of social media, people are not afraid to publicly voice their opinions on political and social issues.

So, how do brands take a stand?

Well, the answer might be – they shouldn’t.

Pepsi is under attack for launching an ad that tried to tackle social injustice and racial inequality. The company faced such strong backlash against the ad that it was pulled shortly after its release. However, the damage was already done.

No, Pepsi wasn’t trying to be insensitive. But perhaps they were trying too hard to relate to younger generations and the issues they care about the most.

Cause marketing can be beneficial for brands when done correctly. However, it is important to approach the subject with great sensitivity.

Continue reading to learn how your brand can successfully utilize cause marketing.

Read More

Topics: audience, branding, advertising vs public relations, advertising, Garden Media Group, Garden Media

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

Read More

Topics: Public relations, branding, Garden Media Group, Garden Media, Internship

Exclusive Sneak Peek at 2018 Garden Trends Report

Posted by Courtney Kates on Sat, Apr 1, 2017 @ 10:17 AM

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Continue reading for a sneak peek at our 2018 trends.

Read More

Topics: Public Relations Trends, trends, Garden Media Group, Garden Trends, Garden Media

How Pitching Can Help You Land Media Hits

Posted by Tyler Nolley on Thu, Mar 23, 2017 @ 3:03 PM
The way in which PR professionals contact reporters and producers sets the tone for future relationships. Treating the media with respect and being polite goes a long way when you’re building trust and creating mutually beneficial relationships. This makes the job a lot more fun and easier for everyone.

The secret is all in the pitch.

Continue reading to learn how to create a perfect pitch.

Read More

Topics: Media Relations, lawn & garden public relations, Garden Media Group, Garden Media, pitching

Trending Thursday Throwback Trends: Potscaping

Posted by Samantha Arcieri on Thu, Feb 23, 2017 @ 2:59 PM

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

Read More

Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Trending Thursday Throwback Trends: Safe Gardening

Posted by Samantha Arcieri on Thu, Dec 15, 2016 @ 9:25 AM

In this week’s Trending Thursday post, we’re reflecting a decade into the past when people started to recognize – and then alter – "reckless” habits.   

As the country started to embrace holistic, natural options when it came to products and food, people started to pay attention to what was happening below the surface of their garden.

Consumers realized that the path to healthy plants started in the ground.

Reckless gardening was out and safe gardening was in.

Continue reading to learn more about the Safe Gardening trend.

Read More

Topics: Trending Thursday, gardening, Garden Trends, Garden Media

Garden Media Group Gives Thanks

Posted by Samantha Arcieri on Thu, Nov 24, 2016 @ 9:04 AM

It’s that wonderful time of year when we come together to celebrate the all extraordinary things - and people - in our lives that we give thanks to all-year-round. 

This year has been an exciting one for Garden Media, as we worked with new clients, promoted campaigns that we truly believed in and surrounded ourselves with the best people around. 

Our team is overflowing with thanks and gratitude. To you, our reader, thanks for always checking in and commenting. To our top-of-the-line clients, thank you for striving to be the best in class. And to our families, near and far - thank you – we'd be lost without you!

Continue reading to see who our team is thankful for this year.

Read More

Topics: garden business, Garden Media, holiday

Trending Thursday Throwback Trends: Dress Up Your Yard

Posted by Samantha Arcieri on Thu, Nov 17, 2016 @ 9:17 AM

For today’s Trending Thursday post, we’re taking a look into the not-so-distant past of 2014 where we
first identified decorating outdoors as a top trend.

Social trends like lawn games, outdoor TV's, glamping and lawn parties inspired the gardening world – and consumers – to decorate the outdoors like any other room. Gardens quickly became an extension of the home.

Continue reading to learn more about the Dress Up Your Yard trend.

Read More

Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday Throwback Trends: Indoor Gardening

Posted by Samantha Arcieri on Thu, Nov 10, 2016 @ 3:31 PM

For today’s Trending Thursday post, we’re taking a look back to 2011 where we first identified indoor gardening as an emerging trend.   

Though the concept of owning and maintaining indoor plants wasn’t new, we began to recognize that houseplants had more than just a pretty face - they were also keeping us healthy in a variety of ways.

Continue reading to learn more about the indoor gardening trend.

Read More

Topics: Trending Thursday, Garden Trends, Garden Media

Trending Thursday Throwback Trends: The Year of Bliss

Posted by Samantha Arcieri on Thu, Nov 3, 2016 @ 9:16 AM

Namaste.

For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.  

In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.  

This idea ignited demand for garden products that were “created by those who care, for those who care.”

The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.

Continue reading to learn more about The Year of Bliss trend.  

Read More

Topics: Trending Thursday, trends, Garden Trends, Garden Media, leadership

New Call-to-action

Subscribe to Email Updates

Posts by Topic

see all