Native plants and diverse species help create a true layered landscape.
For this Trending Thursday, we’re taking a look inside Layered Landscapes trend from our 2016 Garden Trends report.
Plants that are beautiful and serve a purpose are the essence of any layered landscape.
People are using native trees and plants that support local wildlife to help bring their yards back to its natural habitat.
Dr. Doug. Tallamy, professor of entomology and wildlife ecology at the University of Delaware, says people who want to create a layered landscape should start with trees and simply layer shrubs and flowers underneath.
Living landscapes rich with wildlife are at the forefront of this trend.
Learn more about Layered Landscapes from our latest YouTube video.
Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.
A few of us from Garden Media visited three garden centers to examine how each store showcased welltality.
Continue reading to learn more about Garden Media’s welltality field trip.
Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.
The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.
Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.
Continue reading to learn about how you can improve your PR skills during a snow day.
Lots of Millennial experts talk about how much time we spend on the internet. But, in truth, we never really leave the internet. Think about it. Our phones, tablets and other devices help us connect and stream at the touch of a button. Anytime. Anywhere.
The 2016 Garden Trends Report recognizes this, and, urges industry leaders to embrace and adapt to new and ever-changing technology. Rising Millennials are constantly plugged in, and that isn’t necessarily a bad thing.
This year, consumers merge technology with nature, not as a distraction -- but as a way to explore, educate and entertain.
Continue reading for a sneak peek of the 2016 Garden Trends Report.
We sat down with Lauren Grow for this week’s speaker series. Lauren is a junior at West Chester University. She majors in communication studies and political science.
Describing Lauren as busy is an understatement. In addition to her role as Garden Media's Intern, she’s served as the president of the Public Relations Student Society of America (PRSSA) for the last two years and is an member of Lambda Pi Eta, the National Communications Honor Society. She is also an executive board member of her sorority, Alpha Delta Pi, and was elected to the governing body of Greek life on campus.
True to her name “Grow,” Lauren also gardens in her free time.
Continue reading to learn more about Lauren and her experiences in the public relations and marketing industry.
Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants.
It also creates an opportunity to show how your brand cares for and supports the planet.
According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.
For garden brands, every day is Earth Day.
The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.
Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.
In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.
As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon.
Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.
Continue reading to learn how garden brands can use infographics to captivate and engage audiences.
St Patrick’s Day is right around the corner, which means thousands of people will join together next week to wear green and celebrate Irish culture and heritage.
After all, everyone is Irish on March 17.
Brands also join together to take advantage of the marketing opportunities the holiday provides.
According to prsa.org, “St. Patrick’s Day is becoming a widely celebrated holiday across the United States, and is proving to be a valuable sales, marketing and public relations opportunity. The holiday has seen more than a 10 percent increase in the number of Americans celebrating from 2010 to 2013. In addition to the ‘39.6 million Americans who claim Irish heritage,’ those without roots in Ireland partake in the large-scale celebratory activities as well.”
Public relations and St. Patrick’s Day have a lot in common – especially when it comes to PR in the garden industry.
Continue reading for more information on what Public Relations and St. Patrick’s Day have in common.
Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.
In the past, public relations and content marketing were two separate entities.
Today, these two focuses rely on one another.
Read on to learn how important repurposing content can be to your garden brand.