GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: 24-Hour Gardens

Posted by Samantha Arcieri on Thu, Oct 27, 2016 @ 3:26 PM

For today’s Trending Thursday post, we’re looking back to 2007 where we identified gardening as a non-stop activity with 24-hour Gardens.

As the idea of outdoor living spaces took off, people started to view their gardens as an extension of their homes. People began turning their gardens into destinations that were able to entertain guests well after the sun went down.  

Here’s how the concept of 24-Hour Gardens has shaped the garden industry for the last nine years.

Continue reading to learn more about 24-Hour Gardens.   

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Topics: Garden Trends, Trending Thursday, garden marketing, garden business, garden PR consultant

Millennial Week Unconference: Part 2

Posted by Samantha Arcieri on Wed, Oct 26, 2016 @ 3:02 PM

It’s not often you get to hear a top CEO talk about business and leadership.

That’s exactly what I did at the Millennial Week Unconference in DC earlier this month.

In addition to hearing social media experts and branding mavens talk strategy, I was fortunate enough to hear LearnVest Founder Alexa von Tobel talk about entrepreneurship and what it takes to be a leader in the field you’re in.

Continue reading for a recap of Alexa von Tobel’s Millennial Week Talk.

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Topics: leadership, content marketing, garden business, image building

Trending Thursday:  GWA Atlanta 2016

Posted by Samantha Arcieri on Thu, Sep 22, 2016 @ 9:29 AM

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016

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Topics: garden business, garden marketing, Garden Media Group, garden trade show marketing, Public Relations Trends

Part Two: How PR is like Matchmaking 101

Posted by Tracey Brown on Wed, Sep 7, 2016 @ 9:22 AM

You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

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Topics: leadership, Public relations, hiring a public relations person, Garden Media, garden business

Trending Thursday: New e-Book Reveals How to Achieve Social Media Success

Posted by Samantha Arcieri on Thu, Jul 7, 2016 @ 9:02 AM

“Likes,” “Shares” and “ReTweets” are terms synonymous with a successful brand.

Social media, an extremely effective marketing medium, helps brands reach people on a large scale. In today’s world, public relations campaigns must utilize social media to increase brand awareness and grow consumer demand.

To teach garden brands how to properly convey marketing messages over social media, Garden Media Group released its latest free e-Book, “How The Espoma Company Bloomed: A Social Media Case Study.” The e-Book outlines the best practices for monitoring and posting to a variety of social sites.

Continue reading to learn more about Espoma’s case study.

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Topics: social media, ebook club, garden marketing, garden business

Trending Thursday: Layered Landscapes Deep Dive

Posted by Samantha Arcieri on Thu, Jun 23, 2016 @ 9:47 AM

You know by now that the Layered Landscape trend helps attract local wildlife and encourages people to design yards that are built to last far beyond one season.

Native plants and diverse species help create a true layered landscape.

Continue reading for a look into the essence of layered landscapes.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Trending Thursday: How to Create a Layered Landscape

Posted by Samantha Arcieri on Thu, Jun 16, 2016 @ 10:32 AM

Last year, we sat down with Dr. Doug Tallamy to talk biodiversity and native plants. Tallamy, professor of Entomology and Wildlife Ecology at the University of Delaware said that yards that truly thrive support ecosystems.    

We cited layered landscapes as a top 2016 garden trend. The trend of choosing plants with a purpose will continue to spread to the backyard and beyond. (Layered Landscape concepts can even apply to the PR industry!)

Here are some tips on how to create your own layered landscape.

Continue reading to learn how to create a layered landscape in your backyard.

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Topics: Trending Thursday, gardening, garden business, Garden Trends, Garden Media

Trending Thursday: How the Housing Market Affects Your Garden Business

Posted by Courtney Kates on Thu, Apr 14, 2016 @ 12:12 PM

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

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Topics: audience, Trending Thursday, Marketing to Millennials, garden business, Garden Trends, marketing, Garden Media

Trending Thursday: Welltality Field Trip

Posted by Samantha Arcieri on Thu, Mar 31, 2016 @ 10:11 AM

Welltality goes hand-in-hand with landscaping and gardening. Now, more than ever, plants are becoming an essential part of a healthy lifestyle and used for everything from décor to air purifiers to food.  

A few of us from Garden Media visited three garden centers to examine how each store showcased welltality. 

Continue reading to learn more about Garden Media’s welltality field trip.  

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Topics: garden marketing, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Thinking Outside the Plant

Posted by Nicole Guarasci on Thu, Mar 17, 2016 @ 9:21 AM

More than ever, people today are putting health and wellness first and monitoring what goes in their body, whether it is the food they eat or the air they breathe.

The new welltality trend allows garden businesses to profit from this! 

Plants are more than just a pretty face. In fact, many industries other than ours are utilizing greenery to differentiate themselves from competitors and to create a healthier environment.

Hotels offer living walls, indoor forests and locally grown food as part of their guest experience. These features not only attract more customers, but also provide a healthier space for guests and workers.

Welltality is popping up in all different types of businesses because they too are making health and wellness a priority. 

Businesses should think "outside the plant” and use greenery in innovative ways. Cash in on all the benefits plants have to offer.

Continue reading to learn how to cash in on plants.

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Topics: PR Campaign, branding, Trending Thursday, garden business, Garden Trends

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