GROW! Marketing and Public Relations Tips

Demographics: Dead or Alive?

Posted by Megan O'Connell on Wed, Oct 3, 2018 @ 7:40 AM

A few weeks ago, Ellen Wells, Editor-At-Large for Green Profit, asked the question: Are demographics dead?

She was asking due to multiple articles stating that in today’s modern world, demographics can be thrown out the window.

Marketing based on age, sex and race is too simple, especially with groups of unlikely friends coming together.

Marketers have been relying on this information for years to keep selling their products. They are seeing the same people purchasing over and over. 

But not so fast. Demographics aren't dead... yet

Read on to see what you should be focusing on to create better marketing strategies.

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Topics: trends, lawn & garden public relations, garden business

Don't Get Stuck in the 'Been There. Done That' Routine

Posted by Tracey Brown on Thu, Jul 20, 2017 @ 9:01 AM

What’s the best way to learn how to use a new software or brush up on the ones you already use? Tutorials are available for every software application out there and it’s worth brushing up your skills every now and then.

You probably have a software program you’ve worked with for years and it still meets all your needs. You’ve used it so long you know all the shortcuts, or do you?

Recently, I took an online tutorial for MS Excel, a program I’ve used more than half my life. Before taking this course, I thought I knew the bulk of what the program could do l and that I was completing the processes in the best possible way. However, I learned so much in just one hour that will save me a significant amount of time in the long run.

We too often resort to the phrase, “Been there. Done that.” When any systems get updated, we should still take the time to learn what’s new.

Continue reading to learn why it’s important to teach an old dog new tricks.

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Topics: Marketing to Millennials, garden business, branding, image building

Time Away from Work Actually Improves Business

Posted by Courtney Kates on Wed, May 24, 2017 @ 2:13 PM

Memorial Day Weekend is right around the corner and at Garden Media we’re finalizing our travel plans, getting excited to visit family or friends, or simply looking forward to a long, relaxing weekend.

Unfortunately, this isn’t the case for everyone.

Project Time Off, a movement powered by the US Travel Association, encourages people to take a vacation. Research shows that year after year, fewer Americans are using all of their allotted vacation hours. While many think skipping out on vacation and working extra hours is beneficial for their careers, it may actually have the opposite effect.

Read more to learn how going on vacation can improve your business.

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Topics: vacation, Public Relations Trends, Garden Media Group, Garden Media, health and wellness, garden business

Trending Thursday Throwback Trends: Potscaping

Posted by Samantha Arcieri on Thu, Feb 23, 2017 @ 2:59 PM

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

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Topics: Trending Thursday, Garden Trends, garden marketing, garden business, Garden Media

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, Garden Trends, garden business, Garden Media Group

Trending Thursday: Grow 365 Part Two

Posted by Samantha Arcieri on Thu, Jan 26, 2017 @ 2:11 PM

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

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Topics: Trending Thursday, Garden Trends, garden business, garden marketing

Trending Thursday: Grow 365

Posted by Samantha Arcieri on Thu, Jan 5, 2017 @ 3:25 PM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow  plants.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Garden Media Group’s annual Garden Trends Report for 2017, Grow 365, introduces eight industry trends that inspire gardening year-round. It reflects consumers’ increasing desire to access healthy food, fresh air and clean medicine — no matter the season.

Here’s a deep dive into half of our top trends for 2017.

Continue Reading to see the future of the industry.

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Topics: Trending Thursday, Garden Trends, garden business

Trending Thursday: Top Throwback Trends of 2016

Posted by Samantha Arcieri on Thu, Dec 29, 2016 @ 11:18 AM

Garden Media has produced its highly anticipated trends report for more than a decade. To honor this milestone, we spent the year honoring our favorite trends of the past!

Here’s a look at the top trends we brought back to life in 2016!

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Topics: Trending Thursday, Garden Trends, garden business

Trending Thursday Throwback Trends: Classic Gardens

Posted by Samantha Arcieri on Thu, Dec 8, 2016 @ 9:36 AM

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

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Topics: Trending Thursday, Garden Trends, garden business, garden marketing, trends

Garden Media Group Gives Thanks

Posted by Samantha Arcieri on Thu, Nov 24, 2016 @ 9:04 AM

It’s that wonderful time of year when we come together to celebrate the all extraordinary things - and people - in our lives that we give thanks to all-year-round. 

This year has been an exciting one for Garden Media, as we worked with new clients, promoted campaigns that we truly believed in and surrounded ourselves with the best people around. 

Our team is overflowing with thanks and gratitude. To you, our reader, thanks for always checking in and commenting. To our top-of-the-line clients, thank you for striving to be the best in class. And to our families, near and far - thank you – we'd be lost without you!

Continue reading to see who our team is thankful for this year.

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Topics: holiday, Garden Media, garden business

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