With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience.
Whether you pin, tweet, like or connect, chances are your business is growing on social media.
Social media is a great way to open up communication between your brand and your consumers. Posting often on platforms like Facebook and Snapchat gets your content in front of an engaged group of listeners.
Your fans want to hear from you, and it’s time to kick up the content. But, you’d be booed off of social media if you constantly posted your products and their price tag. Knowing what to post doesn’t have to be tricky, you just need to sow seeds in three flower pots — seeds that educate, seeds that entertain and seeds that engage.
Learn how to sow the seeds of social media using three pots.
Move aside search advertising, there’s a new kid in town.
The common method of matching keywords to advertisements through search engines is becoming less popular.
Marketers are picking up on a new targeting trend: social advertising. According to businessdirectory.com, social advertising includes “media messages designed to educate or motivate members to engage in voluntary social activity.”
Unlike search advertising, the method that only generates clicks, social advertising relays information through social networks to deliver a more emotionally engaging experience for consumers. Platforms like Facebook and Twitter give brands an opportunity to target specific audiences and engage with social advertising tools.
Learn more about search advertising vs. social advertising as the new path for reaching the masses.
Oxford English Dictionary debuted a new word in June 2014 – “Hashtag.”
The popular metadata tag allows social media users to combine words and phrases to formulate a search of key words pertaining to anything imaginable.
Hashtags have revolutionized social media since they were introduced on Twitter in 2009. Today, they serve as mini search engines and create opportunities for brands to categorize content, showcase personality, promote events and build buzz around a product.
Although they began on Twitter, hashtags have since been incorporated into every social media platform available to consumers. They have even become incorporated into vocal speech.
Continue reading to learn how garden brands can incorporate hashtags into their social media branding strategy.
From Facebook to Instagram and Pinterest, options for social media campaigns are endless.
If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.
Read on to learn how your garden brand can conduct a successful social media campaign.
It's no longer good enough to publish ordinary content on the online universe - that content needs to be compelling to your audience. Compelling enough that they want to share it.
A new study released by ShareThis explains how content is shared, what kind of content is shared and what platforms are being used to share it.
If you're not getting as many shares as you'd like on Facebook, maybe that content would be put to better use on Twitter or vice versa. Lets find out.
Read on to learn what your garden brand should be sharing and where.
Contrary to popular belief, the most important commodity to a garden business isn't money.
The mysterious asset we're talking about has nothing to do with the monetary economy.
What is it?
Your brand's reputation.
You need to understand where your gardening business stands in the marketplace in order to continually improve your position.
To do this, you'll first need to measure your reputation.
Keep reading to learn 3 ways you can measure public opinion about your garden business.
Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.
Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.
As of late, Facebook's dedicated users are few and far between.
Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.
Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.
Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.
Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.
Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.
By now, your garden business knows social media matters.
Though startling new social media research shows that how you think about social media may need to be updated.
You know who you are targeting on social media, what types of content to post, and when to update your page.
But do you know where social media ranks in terms of activity on the web? Or how often LinkedIn gets a new member?
The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.