GROW! Marketing and Public Relations Tips

Write the Best Blog Titles Ever

Posted by Katie Dubow on Tue, Mar 20, 2018 @ 8:01 AM

What is the number one thing that gets clicks to your blog? Headlines. What is the written content that pops up when your blog gets posted on social media? Headlines.

You get the point. Headlines matter!

According to CopyBlogger, “8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest."

One of people's biggest complaints about content marketing is that often times the content is confusing. To avoid this negative reaction, write your content as you would a press release. Make sure your purpose is clear, and arrange your content in a logical, simple manner.

And, be sure your headline entices the reader to open the email. Subject lines seem like a small part of your job, but in actuality, they matter more than anything else!

Read on to learn how to create winning subject and headlines.

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Topics: how-to, content marketing, creating content, emails

Unplug from the Internet – Treat Yourself to a Digital Detox

Posted by Megan O'Connell on Wed, Aug 30, 2017 @ 11:00 AM

Technology is arguably the best invention to happen since sliced bread. It allows us to FaceTime with far away family members, watch our friends live their lives through social media, know the great things happening all around the world and show off our achievements for our friends and family to see.

On the other hand, being plugged in all the time is exhausting. As a society we are constantly distracted, not being present in real life situations, missing out on once in a lifetime moments. We are stressed out with the notifications popping up on our phones, the constant emails coming through and the strain our eyes experience staring at screen for hours on end.

As a result, our physical and mental wellness is suffering, yet we can’t break the pattern. It has become the norm so much so that we aren’t realizing how it affects our bodies on the day to day basis.

One by one, let’s work on taking a break from the demands of the internet and devices and have a digital detox.

Trust me, that Facebook post will still be funny later.

Continue reading for three ways to go on a digital detox – even if you are surrounded by technology.

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Topics: health and wellness, emails, lessons

How Using Hedgewords Might Be Making You the Underdog

Posted by Megan O'Connell on Wed, Aug 23, 2017 @ 7:47 AM

The problem people find with emails is that it is difficult to communicate the tone of your voice. 

Depending on the mood the person on the receiving end is in will determine how it is read.

The thing you were trying to joke about? It might be read as being snooty. The friendly email sent to cover up the annoyance you feel? It will sound immature.

When you send a professional email that may sound rude, you can feel compelled to add a smiley face or put a “LOL” next to it. You need to stop doing that now – you will start to see a difference on how you are treated in the workplace.

Learn how to eliminate useless words from your emails and start getting to the point.

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Topics: emails, professional development, branding, lead

Organizing and Maintaining a Clean Inbox

Posted by Megan O'Connell on Wed, Aug 16, 2017 @ 10:10 AM

Email has revolutionized communication. It has been a wonderful way to get a quick response – you can have a reply in just a few minutes!

While emails were a great invention, they may cause unneeded stress in and out of the workplace.

Are you one of the almost half of Americans that feel the need to check emails in the bathroom to stay on top of them? Then you know the feeling. Emails quickly pile up, drafts go unsent and you lose track of what’s important.

Keeping an organized inbox reduces stress and anxiety and helps you be better prepared for the day. Net Credit came out with a great infographic to help prioritize your inbox.

Waking up to a full inbox is an easy way to start your day off wrong.

Studies show it takes 64 seconds to get back on track after an email notification pops up. More than 1/4th of the workweek is spent on email with more than 3/4th of employees becoming more stressed using email.

Continue reading to see how to achieve ‘Zero Inbox’.

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Topics: emails, Infographic, employment, work place efficiency

There’s S(no)w job like PR: What to do with your Snow Day

Posted by Erin Dunne on Wed, Feb 3, 2016 @ 7:34 AM

Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.

The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.

Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.

Continue reading to learn about how you can improve your PR skills during a snow day.

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Topics: Public relations, garden marketing, branding, marketing, emails

5 New Year's Resolutions for PR Pros

Posted by Jourdan Cole on Wed, Dec 30, 2015 @ 11:53 AM

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

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Topics: PR Strategy, trends, press releases, garden industry public relations, emails, holiday

3 Things That Stink About Your Blog Headline, and How to Fix Them

Posted by Jill Swartzentruber on Wed, Jul 22, 2015 @ 10:42 AM

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

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Topics: audience, press releases, content marketing, blogging, emails

Tips for Closing Emails. Sincerely, Garden Media

Posted by Samantha Arcieri on Wed, Jan 21, 2015 @ 8:58 AM

It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.

Garden brands also use it to connect with consumers in a variety of ways.

While it is easy, instant and efficient, the tone of a message doesn’t always translate from screen to screen.

According to PR Daily, an email send off, also known as a valediction, can be just as important as the body of the message itself.

Its list of 39 ways to close an email demonstrates that valedictions can also show creativity while still remaining professional.

Garden brands that structure their emails professionally and show creativity will see higher response rates.

Continue reading for tips on how to close an email.

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Topics: Garden Media Group, branding, creating content, PR Strategy, emails

How Email Savvy Garden Brands Succeed

Posted by Courtney Brown on Wed, Dec 10, 2014 @ 4:51 PM

There are a lot of busy bees working in the garden business world during the day.

Communication is always key and with technology advancing, emails are becoming more popular than picking up a phone and calling someone.

Continue reading for quick tips to help your garden brand get in touch with someone efficiently and without being overwhelming.

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Topics: Garden Media Group, garden industry public relations, creating content, audience, emails

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