GROW! Marketing and Public Relations Tips

There’s S(no)w job like PR: What to do with your Snow Day

Posted by Erin Dunne on Wed, Feb 3, 2016 @ 7:34 AM

Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.

The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.

Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.

Continue reading to learn about how you can improve your PR skills during a snow day.

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Topics: Public relations, garden marketing, branding, marketing, emails

5 New Year's Resolutions for PR Pros

Posted by Jourdan Cole on Wed, Dec 30, 2015 @ 11:53 AM

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

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Topics: PR Strategy, trends, press releases, garden industry public relations, emails, holiday

3 Things That Stink About Your Blog Headline, and How to Fix Them

Posted by Jill Swartzentruber on Wed, Jul 22, 2015 @ 10:42 AM

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

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Topics: audience, press releases, content marketing, blogging, emails

Tips for Closing Emails. Sincerely, Garden Media

Posted by Samantha Arcieri on Wed, Jan 21, 2015 @ 8:58 AM

It’s no secret that email is the most convenient form of communication when it comes to most daily tasks, but especially in public relations. PR professionals use email hourly to pitch media, coordinate interviews and talk to clients around the world.

Garden brands also use it to connect with consumers in a variety of ways.

While it is easy, instant and efficient, the tone of a message doesn’t always translate from screen to screen.

According to PR Daily, an email send off, also known as a valediction, can be just as important as the body of the message itself.

Its list of 39 ways to close an email demonstrates that valedictions can also show creativity while still remaining professional.

Garden brands that structure their emails professionally and show creativity will see higher response rates.

Continue reading for tips on how to close an email.

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Topics: creating content, branding, PR Strategy, Garden Media Group, emails

How Email Savvy Garden Brands Succeed

Posted by Courtney Brown on Wed, Dec 10, 2014 @ 4:51 PM

There are a lot of busy bees working in the garden business world during the day.

Communication is always key and with technology advancing, emails are becoming more popular than picking up a phone and calling someone.

Continue reading for quick tips to help your garden brand get in touch with someone efficiently and without being overwhelming.

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Topics: creating content, audience, Garden Media Group, garden industry public relations, emails

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