GROW! Marketing and Public Relations Tips

Let’s Get Visual – It’s the Future of PR

Posted by Nicole Guarasci on Wed, May 11, 2016 @ 9:02 AM

We live in the age of images and videos.  

And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.

This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.

Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.

Continue reading to learn how to take advantage of visuals on social media.

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Topics: creating content, Digital Branding, Instagram, social media, Snapchat

Emojis are the New PR Language

Posted by Nicole Guarasci on Wed, Apr 27, 2016 @ 9:36 AM

It is hard to ignore emojis.  These illustrated emoticons have made their way across the internet, through cell phone screens and have even graced the cover of notable magazines.

Brands should take note of their widespread reach and embrace them.

Emojis have become a staple in PR in recent years, so much so that powerhouse brands like Chevy even released a press release in nothing but emojis

What makes emojis so great is that they are a common language. People all over the world can use them and know what they mean.

The PR world is utilizing the power and reach of emojis to make an impact for brands.

Continue reading to discover why all PR professionals should be using emojis.

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Topics: Twitter, PR Strategy, Digital Branding, internet media, social media

Grow the Perfect Instagram Feed

Posted by Nicole Guarasci on Wed, Mar 9, 2016 @ 9:21 AM

It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.

Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.

Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.

Continue reading for tips on how to achieve the perfect Instagram feed.

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Topics: creating content, branding, Digital Branding, Instagram, social media

Trending Thursday: The Top Garden Apps

Posted by Courtney Kates on Thu, Feb 11, 2016 @ 11:41 AM
With an increased connection between gardening and technology, gardening apps are on the rise. They help users identify plants, gain gardening knowledge with tips and DIYs and virtually design their garden. The apps vary in price range and typically become more expensive for more advanced gardeners.

Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.

These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.

Continue reading to learn more about the top gardening apps.

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Topics: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media

Garden Media’s Favorite Insta-moments of 2015

Posted by Samantha Arcieri on Wed, Dec 23, 2015 @ 8:27 AM

2015 was a year to remember – in photos.  

Like most brands, Garden Media flocks to Instagram to tell our story and share the behind-the-scenes moments that take place in our office.

We are creative, visual people after all!

Instagram has more than 400 million monthly active users. According to Hootsuite.com, the mobile-first platform “will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017.”

As the year winds town, we take a look back at our favorite insta-moments from 2015.

Continue reading to see Garden Media’s top Instagrams for 2015.

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Topics: Digital Branding, Instagram, social media, Garden Media, Social

Create Great Content for Pinterest

Posted by Jourdan Cole on Mon, Nov 23, 2015 @ 2:16 PM

With more than 100 million monthly users globally, you must know that Pinterest is an important piece of your brand’s quest for social media domination.

And with two-thirds of the content being Pinned from businesses, brands that pin daily, have original content and large followings are more likely to get their name out to the masses.

Users are browsing the site for everything from inspiration to how-to's. And the site recently introduced a buy it now button for those who want to make a purchase on the spot.

Make the most of this platform to increase your brand's presence.

Read on for 5 tips for creating great content for Pinterest.

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Topics: Pinterest, creating content, Digital Branding, social media

6 Steps to Rock Pinterest in 2016

Posted by Jourdan Cole on Thu, Nov 12, 2015 @ 12:12 PM

2016 is quickly approaching, which means it’s time to refresh your garden brand’s Pinterest strategy. 

Over the past five years, Pinterest has become the second most high-powered search engine (behind Google) that delivers your content directly to target audiences that want to see it.

The best thing about Pinterest: content survives long-term on the platform. 

The second best thing, Pins continue to drive traffic back to your website long after you initially pin it.

A study by Piquora found that 40 percent of pin clicks happen within the first day, 70 percent happen within the first two days, and the remaining 30 percent of clicks happen 30 days and beyond.

This is truly social marketing gold. A tweet lives for about 2.8 hours (if you’re lucky) and a Facebook post lasts 3.2 hours. Pins practically live forever on the site and 80 percent of the images on Pinterest are repins, 

Get started creating your 2016 Pinterest strategy with these six tips.

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Topics: Pinterest, audience, branding, Digital Branding, social media

Build Your Brand by Telling Stories

Posted by Courtney Kates on Wed, Nov 4, 2015 @ 12:28 PM

At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

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Topics: branding, PR Strategy, Digital Branding, image building, Garden Media Group, Garden Media

The Increasing Importance of Instagram Activism

Posted by Courtney Kates on Wed, Oct 14, 2015 @ 11:17 AM

Everyone knows Instagram is one of the most important, useful and successful social media platforms of our time. With over 300 million active monthly users, more than 90 percent of which are under the age of 35, Instagram is especially useful in reaching millennials. And they aren’t just using it for selfies.

Through the use of hashtags on both Twitter and Instagram, social media activism is becoming a rising trend. Millennials love to be aligned with a cause and they are using hashtags to raise awareness about those causes. Businesses and celebrities are taking note and following their examples.

Continue reading for more information about why businesses should support a cause and show they care.

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Topics: Public relations, branding, Digital Branding, Instagram, social media, Garden Media, Social

Instagram Helps Garden Businesses Explore The World

Posted by Nikole Gennari on Thu, Jul 9, 2015 @ 9:00 AM

Instagram, an app that allows users to edit and share photos, wants to become the go-to source for information and trends.

Instagram recently updated several search features, allowing the app to become increasingly more user friendly.

The search icon now offers an expansive menu of dynamic content and trending tags. One of Instagram’s newest functions allows users to explore live updates happening around the world.

Instagram CEO, Kevin Systrom, told Wired magazine “It’s a real-time visual pulse for what is happening in the world.”

Read on for more information on how garden brands can utilize the new Instagram updates.

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Topics: Digital Branding, garden business, Instagram, social media, hashtag

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