While Facebook still reigns queen for gardeners, Instagram is quickly overtaking the demographic. But many users - and brands - have found it difficult to build an audience on the platform.
Why is that? Well, for one, people are more selective with whom they follow on Instagram. It seems to be more personal of a platform. And two, the algorithm keeps your followers from seeing your posts. Yet, Facebook tell us 66% of the audience says Instagram is a place that enables interaction with brands.
So how do you do it? Well, Instagram's parent company, Facebook, has just published a new report on Instagram titled: How to Connect with New Audiences on Instagram. Pretty smart, eh? So, we read it.
Read more to learn how to win over Instagram audiences and build an engaged following.