GROW! Marketing and Public Relations Tips

How PR is Matchmaking 101

Posted by Tracey Brown on Wed, Aug 31, 2016 @ 1:30 PM

Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.

Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.

Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.

Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.

Read on to learn how matchmaking relates to PR and how you can become a better matchmaker.

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Topics: Public relations, garden marketing, image building, leadership, decision-making

Four Tips for Perfecting your Elevator Pitch

Posted by Sara Skipp on Wed, Jun 15, 2016 @ 10:47 AM

Thirty seconds. It’s enough time for you to stretch, send a quick text message or plan what you’re going to make for dinner. Half a minute can seem very trivial in the scheme of your day.  

But if you’ve ever tried to write an elevator pitch, you’ll know that thirty seconds can also be a secret weapon.    

With a well-practiced elevator pitch, you convey to potential employers who you are and what you’ll bring to the table on an interview.

Quickly catching an employer’s interest on the spot can be challenging if you're not prepared, so here are a few tips for selling your skill set in half a minute or less.

Continue reading for tips on how to craft the perfect elevator pitch for an interview.

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Topics: hiring a public relations person, PR Strategy, leading, decision-making, public speaking

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

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Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

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