Today is National Matchmaker Day- yes there is a holiday for everything. This holiday marks a particularly important one for PR professionals, because it is a great day to learn how to make the best match for your customers.
Just being Mr. Reliable or Ms. Congeniality isn’t enough. When looking for the perfect match, you need to pull out all the stops and know every aspect of your potential partner.
Being a good matchmaker, or PR professional, is about the ability to listen and understand the habits, passions and hobbies of the pair.
Asking the right questions can be the difference between success and failure in setting up an interview, pitching a new client or even simply enjoying a meal with a prospect.