I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.

Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.

Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.

Continue reading for tips on how to achieve the perfect Instagram feed.

With more than 100 million monthly users globally, you must know that Pinterest is an important piece of your brand’s quest for social media domination.

And with two-thirds of the content being Pinned from businesses, brands that pin daily, have original content and large followings are more likely to get their name out to the masses.

Users are browsing the site for everything from inspiration to how-to's. And the site recently introduced a buy it now button for those who want to make a purchase on the spot.

Make the most of this platform to increase your brand's presence.

Read on for 5 tips for creating great content for Pinterest.

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

Whether you pin, tweet, like or connect, chances are your business is growing on social media.

Social media is a great way to open up communication between your brand and your consumers. Posting often on platforms like Facebook and Snapchat gets your content in front of an engaged group of listeners.

Your fans want to hear from you, and it’s time to kick up the content. But, you’d be booed off of social media if you constantly posted your products and their price tag. Knowing what to post doesn’t have to be tricky, you just need to sow seeds in three flower pots — seeds that educate, seeds that entertain and seeds that engage.

Learn how to sow the seeds of social media using three pots. 

Those who list “multitasking” as a skill on their resumes should consider revising. According to Devora Zack, CEO of Only Connect Consulting, multitasking cuts productivity by 40 percent.

When we work on two projects at once, our brains are actually switching back and forth between each activity non-stop. Our bodies think multitasking is a good thing because each time we start a new task, our brains gets excited.

Science proves; however, that multitasking decreases productivity and exhausts the brain.

Continue reading for more information about how to focus at work.

Shark Week is back and better than ever. 

And with this summer being one of the most recorded shark sighting seasons on record, this week long event could make a big splash.

It's summer of the shark and the public is eager to know what drives these aquatic beasts.

Broadcasted in over 72 countries with more than 4 million viewers, Discovery channel’s Shark Week is the most watched series on television.

Besides learning the knowledge of a subject that is not taught in school, what is the draw for these viewers? Why are so many people obsessed with Shark Week? In honor of this annual event ending this past Sunday, let’s look at some lessons PR pros can learn from the masters of the ocean.

Keep reading to find out how PR pros and garden marketers can take a bite out of Shark Week.

It’s no secret that Pinterest is conquering the business world. Today, brands use this virtual inspiration board as a search engine, sales tool and influencer watch list. 

It may seem silly to think a business could make mistakes on Pinterest, but brands that avoid simple mistakes will see an increase in followers and meet their goals. There are three key factors that can improve a published pin.

Continue reading for more information on how garden businesses can improve their Pinterest Page.

Maintaining the title “Queen of Local News” is no small feat, but Betsy Price makes it look easy.

As the features editor for The Wilmington News Journal, Betsy writes, edits and manages a handful of the paper’s sections. Her passion is to provide her readers with interesting and important local content.  

She cut her teeth in Alabama, spending her undergraduate years at Auburn University, and then moved onto the Birmingham News as both staff writer and eventually editor. She moved to Delaware in 2005.

Betsy visited Garden Media for the firm’s monthly Lunch with a Pro series to discuss the industry landscape.

Read on to continue learning about Betsy and her visit with Garden Media.