GROW! Marketing and Public Relations Tips

Create a Newsletter Your Fans Will Love (We Did!)

Posted by Samantha Arcieri on Wed, Jan 4, 2017 @ 2:40 PM

Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.

Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.

According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.

“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.

Continue Reading for tips to create a meaningful newsletter.

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Topics: PR Campaign, creating content, product launch

Infographic: Generate Blog Content like a Pro

Posted by Samantha Arcieri on Wed, Nov 16, 2016 @ 3:11 PM

Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

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Topics: creating content, content marketing, blogging, Infographic

Millennial Week Unconference: Part 1

Posted by Samantha Arcieri on Wed, Oct 19, 2016 @ 2:41 PM

Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.

Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

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Topics: creating content, branding, Digital Branding, content marketing, social media, leadership

3 Valuable Takeaways from Instagram’s Explosive Success

Posted by Sara Skipp on Wed, Jun 29, 2016 @ 11:02 AM

Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.

To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.

Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”

Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.

So, what can we learn from this?

Continue reading to discover some of the biggest takeaways from Instagram's milestone.

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Topics: creating content, PR Strategy, Instagram, social media, lessons

Let’s Get Visual – It’s the Future of PR

Posted by Nicole Guarasci on Wed, May 11, 2016 @ 9:02 AM

We live in the age of images and videos.  

And on social, people don’t stop scrolling their feeds to read something. They stop for visuals.

This trend does wonders for the public relations industry. PR professionals want to inspire engagement and views on social media that only visuals can give. Whether it is a fast-paced, 6-second video or a beautiful image, these are the kind of posts getting attention- especially since words don't cutting it anymore.

Marketers, PR professionals and social media connoisseurs get this and have altered their strategies accordingly. Plus, social media sites are making this easier to be done with new, wildly popular features.

Continue reading to learn how to take advantage of visuals on social media.

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Topics: creating content, Digital Branding, Instagram, social media, Snapchat

The Most Interesting Campaign in the World

Posted by Courtney Kates on Wed, May 4, 2016 @ 11:33 AM

I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

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Topics: PR Campaign, creating content, audience, trends, social media, marketing, Garden Media

Speaker Series: Nicole Guarasci’s Love of PR Grows at Garden Media

Posted by Courtney Kates on Wed, Apr 6, 2016 @ 11:57 AM

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

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Topics: Public relations, creating content, Instagram, Garden Media, Speaker Series, Internship

Grow the Perfect Instagram Feed

Posted by Nicole Guarasci on Wed, Mar 9, 2016 @ 9:21 AM

It is no surprise that Instagram is an influential marketing tool. This social media platform is growing faster every day, so your business should make sure it's staying up-to-date with the best Instagram practices.

Individual posts no longer determine a brand’s Instagram success; it’s about the brand’s entire image.

Potential followers (and customers) are looking at the entire feed, which is the accumulation of every single photo your account has posted. Having an unusual feed brings new followers which ultimately results in more customers.

Continue reading for tips on how to achieve the perfect Instagram feed.

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Topics: creating content, branding, Digital Branding, Instagram, social media

Create Great Content for Pinterest

Posted by Jourdan Cole on Mon, Nov 23, 2015 @ 2:16 PM

With more than 100 million monthly users globally, you must know that Pinterest is an important piece of your brand’s quest for social media domination.

And with two-thirds of the content being Pinned from businesses, brands that pin daily, have original content and large followings are more likely to get their name out to the masses.

Users are browsing the site for everything from inspiration to how-to's. And the site recently introduced a buy it now button for those who want to make a purchase on the spot.

Make the most of this platform to increase your brand's presence.

Read on for 5 tips for creating great content for Pinterest.

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Topics: Pinterest, creating content, Digital Branding, social media

Step Outside of Your Comfort Zone

Posted by Courtney Kates on Wed, Nov 18, 2015 @ 1:19 PM

Think about the way you think. Yes, it's a strange question, but are you capable of changing the way you think?

Most people are set in their ways, which can be dangerous working in a creative environment.

Original ideas are essential to repeatedly impressing clients and customers. New ideas often stem from different ways of thinking.

Divergent thinking and inspired brainstorming sessions can be extremely beneficial in the workplace, especially when it comes to developing innovative solutions.

Read more to learn about divergent thinking.

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Topics: PR Campaign, lawn and garden public relations, creating content, Garden Media Group, Brainstorming, leadership, decision-making

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