GROW! Marketing and Public Relations Tips

3 Things That Stink About Your Blog Headline, and How to Fix Them

Posted by Jill Swartzentruber on Wed, Jul 22, 2015 @ 10:42 AM

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

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Topics: audience, press releases, content marketing, blogging, emails

How Garden Brands Can Create Picture Perfect Content

Posted by Nikole Gennari on Thu, Jul 16, 2015 @ 11:05 AM

Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.

A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.

Continue reading for more information about how garden brands can incorporate images into their social media strategies.

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Topics: garden business, SEO, content marketing, social media, blogging

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

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Topics: audience, branding, content marketing, blogging, Tumblr

YouTube Serves as an Accessible Marketing Tool

Posted by Lauren Grow on Thu, May 7, 2015 @ 12:00 AM

YouTube celebrated its 10th birthday in February.  Over the course of a decade, it has transformed from a website that features a variety of videos to a marketing and entertainment conglomerate.

Located in 75 countries and available in 61 languages, YouTube serves as a media powerhouse that has more than one billion users worldwide.  

YouTube is the second largest search engine in the world. 

YouTube is a powerful marketing tool because videos are accessible to both domestic and international audiences. Every video posted to the site has unlimited potential. 

It is also a valuable marketing tool garden companies can use to promote their brand.

Continue reading to learn more about how garden brands can utilize YouTube to build their brand and market their products.

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Topics: branding, internet media, Garden Media Group, content marketing, Youtube

Speaker Series: Susan McCoy Discusses Dynamic Career in Public Relations

Posted by Lauren Grow on Wed, Apr 29, 2015 @ 6:00 AM

For this week's Spring Speaker Series, we sat down with CEO and founder of Garden Media Group, Suzi McCoy. Suzi has run Garden Media for 27 years – an accomplishment worth noting.

After working with a range of clients in her early career, Suzi quickly discovered it was happy “ladies and gentleman” of the gardening industry that made every day enjoyable.

Continue to read more about Suzi’s career as an industry pro – from successes to lessons learned.

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Topics: Public relations, branding, advertising vs public relations, advertising, Garden Media Group, content marketing, Speaker Series

Infographics Serve as the New Press Release

Posted by Lauren Grow on Thu, Apr 9, 2015 @ 8:00 AM

In today’s fast-paced, connected world, people are 30 times more likely to read infographics than text-based articles.

As the world becomes more visual, it is no surprise that infographics have become a standard for communicating information with consumers and the press – and there is no end in the rise on the industry horizon. 

Brands can use infographics to dispense information, news and tips to readers in a visually stimulating and cost effective way.

Continue reading to learn how garden brands can use infographics to captivate and engage audiences.

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Topics: garden marketing, branding, Public Relations Trends, Digital Branding, Garden Media Group, content marketing

Why PR and Content Marketing Should Be Planted in the Same Pot

Posted by Merissa Blum on Thu, Dec 18, 2014 @ 8:26 AM

Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.

In the past, public relations and content marketing were two separate entities.

Today, these two focuses rely on one another.

Read on to learn how important repurposing content can be to your garden brand.

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Topics: Garden Media Group, audience, garden marketing, garden business, content marketing

Trending Thursday: Influential Customers of Your Garden Brand

Posted by Merissa Blum on Thu, Dec 4, 2014 @ 9:23 AM

You are creating awesome marketing and public relations campaigns, but are they resonating with your audience as much as they could be?

This depends, have you been utilizing your connected consumers in each of these campaigns?

Did you know: “The average customer has a reach of 42 people for each positive experience or engagement with your company online."

"That means if you have 200 customers who are brand advocates, you have a potential reach of 8,400!” – Social Media Today

Social Media Today’s “The Power of the Influential Customer” infographic discusses the what, who, and how on influencing customers.

Continue reading to learn how to leverage your influential customers with easy referral marketing tips.

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Topics: internet marketing, Garden Media Group, marketing, content marketing, Trending Thursday

Developing a Content Strategy for your Garden Brand

Posted by Merissa Blum on Wed, Sep 24, 2014 @ 9:00 AM

Your garden businesses website is looking good and on-brand, but is it not driving the traffic you had planned for?

Have you been posting relevant, dynamic content that fits your target audience on a regular basis?

If not, now's the time to start. Creating content and answering the questions your shoppers are asking is not only going to attract but is also going to hold your audience’s attention.

Converting the traffic that visits your site to customers and then converting them into brand advocates is how you keep your website working for you.

Read on to learn how to create the foundation to your garden brand’s content marketing strategy.

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Topics: Garden Media Group, creating content, garden marketing, garden business, content marketing, PR Campaign

Trending Thursday: Prepare Your Garden Business for Fall 2014

Posted by Merissa Blum on Thu, Sep 18, 2014 @ 9:00 AM

With autumn starting in just about a week, now is a great time to finish this quarter out strong and prepare your garden brand for the new season, too.

Play it cool - learn how to make the transition between seasons as smooth as possible.

First, analyze how your garden business did in the past few seasons in order to make fall 2014 even better.

Read on to learn 3 tips to keep your garden brand flourishing this fall.

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Topics: lawn and garden public relations, PR Strategy, garden trade show marketing, content marketing

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