GROW! Marketing and Public Relations Tips

How to Be the Olivia Pope of Your Company

Posted by Tyler Nolley on Tue, May 2, 2017 @ 10:59 AM

How do you spend your Thursday nights? If you don’t already, join the club and tune into ABC’s hit show Scandal, starring Kerry Washington as Olivia Pope. Aside from a thrilling plot, this show offers a true emulation of the life of a PR professional. Olivia Pope and her gladiators are the strategic master minds that run Washington, D.C and there’s a lot to learn from their success.

Read more for skills that can help you become the Olivia Pope of your industry.

Read More

Topics: Public relations, branding, Media Relations, Garden Media Group, employment

How Drinking Beer Can Help Your Brand

Posted by Courtney Kates on Thu, Apr 27, 2017 @ 10:17 AM

Move over Miller Lite, craft beer is here to stay.

Craft breweries are becoming a big player in the beer industry. With over 4,000 breweries nationwide and an increasing share of the beer market, there’s definitely something to learn from the booming success of craft beer over the last five years.

Besides selling tasty cold beer, what factors contribute to this success? With craft breweries popping up left and right, plus having national and international beer distributors as tough competition, it can be hard to stay afloat.

Craft breweries are staying relevant by personalizing their brands, offering a wide variety and using a lot of creativity.

Continue reading to see what your garden brand can learn from the craft beer industry.

Read More

Topics: PR Campaign, creating content, audience, branding, Public Relations Trends, Marketing to Millennials, Garden Media

Crafting Your Social Media Persona

Posted by Tyler Nolley on Thu, Apr 20, 2017 @ 10:05 AM

With the internet at the tip of our fingers, having a strong online social media presence is very important for garden brands. Consumers’ first impressions are often based on the brand’s social media platforms, making it extremely important for them to be attractive and easily accessible. An easy-to-use website and friendly brand persona can make all the difference when trying to retain support from your target audience. 

Read on for 4 tips on how to create your social media persona.

Read More

Topics: Public relations, Twitter, audience, branding, Instagram, social media, facebook

Cause Marketing Gone Wrong – What You Can Learn From Pepsi’s Ad Blunder

Posted by Courtney Kates on Mon, Apr 17, 2017 @ 2:31 PM

Charlie Brown’s pal Linus once told us, “There are three things that I’ve learned never discuss with people: religion, politics, and the Great Pumpkin.”

We’re not so sure about the Great Pumpkin, but we know the religion and politics piece no longer rings true. Especially with the anonymity of social media, people are not afraid to publicly voice their opinions on political and social issues.

So, how do brands take a stand?

Well, the answer might be – they shouldn’t.

Pepsi is under attack for launching an ad that tried to tackle social injustice and racial inequality. The company faced such strong backlash against the ad that it was pulled shortly after its release. However, the damage was already done.

No, Pepsi wasn’t trying to be insensitive. But perhaps they were trying too hard to relate to younger generations and the issues they care about the most.

Cause marketing can be beneficial for brands when done correctly. However, it is important to approach the subject with great sensitivity.

Continue reading to learn how your brand can successfully utilize cause marketing.

Read More

Topics: audience, branding, advertising vs public relations, advertising, Garden Media Group, Garden Media

PR Career Path – Experience vs. Education

Posted by Tyler Nolley on Thu, Apr 13, 2017 @ 11:14 AM

Young PR professionals might ask themselves “what’s more important – gaining valuable experience or continuing your education?” Well, it depends. A degree is as beneficial as you make it, so if you use the knowledge wisely, it can definitely be advantageous. However, real-world experience is also very important when entering the PR world.

There are benefits and disadvantages to both options. Here are some key factors to consider when weighing your options.

Read more to learn about the different outcomes of continuing your education.

Read More

Topics: Public relations, branding, Garden Media Group, Garden Media, Internship

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

Read More

Topics: branding, Garden Media Group, garden industry public relations, Internship, networking

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

Read More

Topics: Public relations, branding, social media, LinkedIn

How to Build Your Brand on Instagram

Posted by Olivia Ward on Wed, Jan 18, 2017 @ 9:41 AM

Instagram, with more than 300 million active daily users, is one of the most exciting and fastest growing
 social media platforms.

It is a hot spot for engagement, as accounts can captivate followers and connect with them in unique ways. This the ideal place for new brands to establish a social media presence.

From user generated content and 60 second videos, to the recently popular feature “Instagram Stories,” brands have the opportunity to become visual storytellers and build their name.

Building a substantial social media presence is without a doubt challenging, but there are numerous tactics that can be used to succeed.

Read on to learn 5 tips for building your brand on Instagram

Read More

Topics: branding, Marketing to Millennials, Instagram, social media

How to Plan A Media Tour

Posted by Jourdan Cole on Thu, Dec 15, 2016 @ 1:04 AM

Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.

One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.

This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.

Find out how we made this tour a success.

Read More

Topics: audience, branding, Media Relations, pitching, Media Tour

Trending Thursday Throwback Trends: Curated Consumption

Posted by Samantha Arcieri on Thu, Dec 1, 2016 @ 9:03 AM

In this week’s Trending Thursday post, we’re looking back nearly a decade to 2005 where the online revolution was in full force.

People were just beginning to use the internet – which was easily accessible nation-wide – as a fountain of knowledge that helped them learn about new products like never before.

This widespread access to new information lead to consumers feeling overwhelmed by choices in garden centers and other stores. In order to combat this feeling, consumers turned to trusted personalities to help make choices for them.

Continue reading to learn more about Curated Consumption.

Read More

Topics: branding, Digital Branding, Trending Thursday, Garden Trends, social media

New Call-to-action

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all