GROW! Marketing and Public Relations Tips

Keep Your Business Top-of-Mind this Labor Day

Posted by Katie Dubow on Wed, Aug 31, 2016 @ 8:30 AM

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

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Topics: branding, PR Strategy, image building

Infographic: Build Your Brand Online

Posted by Samantha Arcieri on Wed, Aug 24, 2016 @ 9:32 AM

You can create a social media account in no time. One thing you can’t build overnight? Your brand.

In this day-and- age anything from companies to apps to people can be considered brands, and it takes time and dedication to make your presence relevant on the web.  

This infographic from Lifehack offers a few simple steps for gaining traction online.

What does your brand say about you?

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Topics: branding, Digital Branding, social media, Social, Infographic

Tips For Building Your Personal Brand

Posted by Stacey Pierson on Wed, Aug 17, 2016 @ 9:05 AM

I never thought of myself as a brand until recently. I’ve been in public relations for more than twenty years and without even realizing it, I’ve become my own personal brand that builds relationships and shares advice on social channels. And I’ve even secured my own personal web profile. 

When most people think of a brand today, a company is usually the first thing that pops into their heads. In the age of digital marketing, everyone can be their own brand.

Continue reading to learn how to create and maintain your personal brand.

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Topics: Public relations, branding, Digital Branding

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Trending Thursday Throwback Trends: Urban Knights

Posted by Samantha Arcieri on Thu, Jul 14, 2016 @ 9:07 AM

There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s

top new consumers.  Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.

For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.

Continue reading to learn more about Urban Knights.

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Topics: branding, Trending Thursday, Marketing to Millennials, Garden Trends, honesty

Why Instagram’s New Update is Important for PR Professionals

Posted by Sara Skipp on Wed, Jun 8, 2016 @ 9:52 AM

With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.

Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?

Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.

Continue reading to learn more about the importance of Instagram’s updates for businesses.

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Topics: audience, branding, Instagram, social media, Social

Keeping Things Real in PR

Posted by Sara Skipp on Wed, Jun 1, 2016 @ 9:22 AM

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

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Topics: audience, branding, PR Strategy, image building, honesty

Infographic: 17 Public Relations Quotes That Inspire

Posted by Samantha Arcieri on Thu, May 26, 2016 @ 9:30 AM

It’s the age-old industry question: How do you measure the value of PR? 

The simplest answer? You can’t put a price on public image!  

As public relations professionals, it’s our job to turn our clients into stars and help create compelling brands with large, loyal followings. It’s also our job to help clients understand that a favorable public image is priceless.

This infographic from Prezly looks at quotes from leaders in their field, such as Seth Godin, Richard Branson, Bill Gates, Benjamin Franklin, public relations professionals from Ketchum, and more.  

17 Public Relations Quotes That Inspire:

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Topics: Public relations, PR Measurement, branding, image building, Infographic

Coach your Client Through a TV Interview

Posted by Samantha Arcieri on Wed, May 25, 2016 @ 9:25 AM

As a PR professional, there’s nothing better than watching your client shine. We love when our clients get an opportunity to tell their stories – especially on TV.

It is our job to make them stars, after all. 

What many people may not realize is that there is quite a bit of behind-the-scenes preparation, practice and time that goes into making clients TV ready.

We’ve offered a few tips on how to mold your client into the perfect brand ambassador.

Continue reading for tips on how to coach your client through a TV Interview.

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Topics: Public relations, branding, Media Relations, Garden Media, Interviews

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

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