GROW! Marketing and Public Relations Tips

Trending Thursday: Precious Resources Deep Dive

Posted by Samantha Arcieri on Thu, Oct 6, 2016 @ 12:17 PM

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

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Topics: branding, Trending Thursday, Garden Trends, Garden Media, Social

Tips for Getting the Most out of Networking Events

Posted by Samantha Arcieri on Wed, Oct 5, 2016 @ 9:17 AM

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

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Topics: Public relations, branding, Internship, leadership

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: audience, branding, case study, marketing, product launch

Keep Your Business Top-of-Mind this Labor Day

Posted by Katie Dubow on Wed, Aug 31, 2016 @ 8:30 AM

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

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Topics: branding, PR Strategy, image building

Infographic: Build Your Brand Online

Posted by Samantha Arcieri on Wed, Aug 24, 2016 @ 9:32 AM

You can create a social media account in no time. One thing you can’t build overnight? Your brand.

In this day-and- age anything from companies to apps to people can be considered brands, and it takes time and dedication to make your presence relevant on the web.  

This infographic from Lifehack offers a few simple steps for gaining traction online.

What does your brand say about you?

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Topics: branding, Digital Branding, social media, Social, Infographic

Tips For Building Your Personal Brand

Posted by Stacey Pierson on Wed, Aug 17, 2016 @ 9:05 AM

I never thought of myself as a brand until recently. I’ve been in public relations for more than twenty years and without even realizing it, I’ve become my own personal brand that builds relationships and shares advice on social channels. And I’ve even secured my own personal web profile. 

When most people think of a brand today, a company is usually the first thing that pops into their heads. In the age of digital marketing, everyone can be their own brand.

Continue reading to learn how to create and maintain your personal brand.

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Topics: Public relations, branding, Digital Branding

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Trending Thursday Throwback Trends: Urban Knights

Posted by Samantha Arcieri on Thu, Jul 14, 2016 @ 9:07 AM

There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s

top new consumers.  Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.

For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.

Continue reading to learn more about Urban Knights.

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Topics: branding, Trending Thursday, Marketing to Millennials, Garden Trends, honesty

Why Instagram’s New Update is Important for PR Professionals

Posted by Sara Skipp on Wed, Jun 8, 2016 @ 9:52 AM

With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.

Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?

Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.

Continue reading to learn more about the importance of Instagram’s updates for businesses.

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Topics: audience, branding, Instagram, social media, Social

Keeping Things Real in PR

Posted by Sara Skipp on Wed, Jun 1, 2016 @ 9:22 AM

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

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Topics: audience, branding, PR Strategy, image building, honesty

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