GROW! Marketing and Public Relations Tips

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

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Topics: Public relations, branding, social media, LinkedIn

How to Build Your Brand on Instagram

Posted by Olivia Ward on Wed, Jan 18, 2017 @ 9:41 AM

Instagram, with more than 300 million active daily users, is one of the most exciting and fastest growing
 social media platforms.

It is a hot spot for engagement, as accounts can captivate followers and connect with them in unique ways. This the ideal place for new brands to establish a social media presence.

From user generated content and 60 second videos, to the recently popular feature “Instagram Stories,” brands have the opportunity to become visual storytellers and build their name.

Building a substantial social media presence is without a doubt challenging, but there are numerous tactics that can be used to succeed.

Read on to learn 5 tips for building your brand on Instagram

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Topics: branding, Marketing to Millennials, Instagram, social media

How to Plan A Media Tour

Posted by Jourdan Cole on Thu, Dec 15, 2016 @ 1:04 AM

Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.

One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.

This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.

Find out how we made this tour a success.

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Topics: audience, branding, Media Relations, pitching, Media Tour

Trending Thursday Throwback Trends: Curated Consumption

Posted by Samantha Arcieri on Thu, Dec 1, 2016 @ 9:03 AM

In this week’s Trending Thursday post, we’re looking back nearly a decade to 2005 where the online revolution was in full force.

People were just beginning to use the internet – which was easily accessible nation-wide – as a fountain of knowledge that helped them learn about new products like never before.

This widespread access to new information lead to consumers feeling overwhelmed by choices in garden centers and other stores. In order to combat this feeling, consumers turned to trusted personalities to help make choices for them.

Continue reading to learn more about Curated Consumption.

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Topics: branding, Digital Branding, Trending Thursday, Garden Trends, social media

Millennial Week Unconference: Part 3

Posted by Samantha Arcieri on Wed, Nov 2, 2016 @ 2:05 PM

I attended the Millennial Week Unconference in DC a few weeks ago where I was inspired by a handful of speakers to stay motivated, stay positive and stay on top of my personal brand.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

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Topics: branding, Digital Branding, Brainstorming, leadership

Millennial Week Unconference: Part 1

Posted by Samantha Arcieri on Wed, Oct 19, 2016 @ 2:41 PM

Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.

Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

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Topics: creating content, branding, Digital Branding, content marketing, social media, leadership

Trending Thursday: Precious Resources Deep Dive

Posted by Samantha Arcieri on Thu, Oct 6, 2016 @ 12:17 PM

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

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Topics: branding, Trending Thursday, Garden Trends, Garden Media, Social

Tips for Getting the Most out of Networking Events

Posted by Samantha Arcieri on Wed, Oct 5, 2016 @ 9:17 AM

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

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Topics: Public relations, branding, Internship, leadership

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: audience, branding, case study, marketing, product launch

Keep Your Business Top-of-Mind this Labor Day

Posted by Katie Dubow on Wed, Aug 31, 2016 @ 8:30 AM

The increase of back-to-school sale emails and the smell of pumpkin spice lattes in the air indicates summer is winding down and Labor Day is here!

While this long weekend is usually celebrated near water, with family, and friends, it doesn’t mean your marketing efforts should be put on hold.

Read on to learn how to create opportunities that keep your garden business on top.

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Topics: branding, PR Strategy, image building

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