GROW! Marketing and Public Relations Tips

Trending Thursday: Social Marketing Trends for Your Garden Business

Posted by Merissa Blum on Thu, Sep 25, 2014 @ 9:00 AM

Trends are always changing. New tools and outlets are constantly being created for the public to utilize.

While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.

Keep an eye out for new trends, and make sure your garden brand stays up to speed.

Continue reading to learn about 3 social marketing trends for your garden business.

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Topics: trends, Garden Media Group, social media, blogging, marketing

Trending Thursday: Back to Content Marketing Basics

Posted by Jourdan Cole on Thu, Sep 11, 2014 @ 9:00 AM

It's back to school time, which provides the perfect time for you to evaluate your gardening business blog and look for areas to improve as well.

From generating leads to increasing your SEO ranking, running a blog benefits your business in many ways. Every blog post is a new indexed page for your website, which is a new opportunity for your business to be found by search engines. All of this content helps brand your garden company as experts in your field.  

For the full scoop, read below for a back-to-basics lessons on content marketing in the garden industry.

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Topics: Twitter, Trending Thursday, SEO, content marketing, blogging

3 Ways to Measure Blogger Influence and Public Relations Impact

Posted by Dan Ream on Mon, Jun 16, 2014 @ 10:00 AM

Gardening public relations is all about getting the word out about your product or service. Green PR pros are always looking for great people to help them do this.

Bloggers are one of the newest and most powerful media outlets, especially since they have such devout readers. However, measuring the public relations success of a blog hit can be tricky.

How do we deduce how influential specific bloggers are? It's not an exact science, but there are a few tricks.

Keep reading to learn 3 creative ways your gardening business can measure blogger influence. 

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Topics: PR Measurement, audience, garden PR consultant, social media, blogging

5 New Ways to Craft Articles for your Garden Business That Get Read

Posted by Megan Psenicska on Wed, Apr 16, 2014 @ 9:00 AM

In today’s fast-paced world people are busier than ever. Whether it's print or online content, readers rarely read lengthy articles.

The information your gardening business is releasing is just as important and relevant as ever. However, you're competing against more sources--and shorter attention spans.

As such, the way in which we tell stories has drastically evolved over the last several years.

Keep reading to find out how to write and format your gardening content to keep the attention of today’s consumers.

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Topics: creating content, lawn & garden public relations, garden industry public relations, content marketing, blogging

3 Simple Tips to Improve your Gardening Business Blog

Posted by Megan Psenicska on Wed, Apr 9, 2014 @ 9:00 AM

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

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Topics: garden marketing, gardening, garden business, SEO, Garden Media Group, content marketing, blogging

7 Facts Your Garden Business Needs to Know about Social Media

Posted by Meg McGrory on Mon, Dec 16, 2013 @ 9:00 AM

By now, your garden business knows social media matters.

Though startling new social media research shows that how you think about social media may need to be updated.

You know who you are targeting on social media, what types of content to post, and when to update your page.

But do you know where social media ranks in terms of activity on the web?  Or how often LinkedIn gets a new member?

The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.

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Topics: Twitter, internet marketing, garden business, Garden Media Group, social media, blogging, Youtube, facebook, LinkedIn

Trending Thursday: A Shift in How We Learn about Gardening

Posted by Emma Fitzpatrick on Thu, Dec 12, 2013 @ 9:00 AM

As we all know, the way we get our information has changed drastically over the last decade.

The world of print newspapers and magazines has struggled while the ever-changing digital world has dominated.

In short, the newspaper is out, and the Twitter feed is in. According to Garden Media's 2014 Trends Report, the internet is becoming our new friend and trusted neighbor for gardening advice.

Read on to discover more about how and where gardeners are getting their gardening advice in 2014-- and how your garden business can take hold of this trend.

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Topics: Twitter, Trending Thursday, content marketing, Garden Trends, blogging, Youtube

4 Compelling Reasons to Start a Garden Business Blog

Posted by Meg McGrory on Wed, Dec 4, 2013 @ 9:00 AM

After you’ve brought your website into the 21st century and gotten your social media game under control, ask yourself: what’s the next step to building my garden business? 

Now, it’s time to start a blog. 

Why?  81% of U.S. online consumers’ value information and advice found on blogs, and a whopping 61% of those consumers have a made a purchase based solely on that advice.  If you haven’t already, it’s time for you and your garden business to get on board with blogging!

What is a blog, exactly? A web log (blog for short) is a website made up of short, information packed entries.  

Below are the top 4 reasons blogging affects the bottom line of your garden business.

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Topics: garden marketing, branding, image building, garden business, social media, blogging

4 Ways to Write Headlines that Actually Get Clicked

Posted by Emma Fitzpatrick on Wed, Nov 13, 2013 @ 9:00 AM

The short, snappy title you type off right before you post your blog, tweet, or story is the reason for your downfall.

Even though headlines seem like the last step in publishing, they're the most important by far.

If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them.

Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through!

Below are the top 4 ways to write headlines that your readers can't help but click!

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Topics: garden marketing, creating content, branding, PR Strategy, Digital Branding, content marketing, blogging

Improve Content Marketing in Under 10 Minutes

Posted by Emma Fitzpatrick on Mon, Aug 19, 2013 @ 9:00 AM

Content marketing, brand journalism, inbound marketing, blogging. Call it what you will, but the concept is all the same. Creating content by your garden business about relevant topics for your target audience.

No longer are you reliant on traditional media sources to tell your garden brand's story. With content marketing, the power is in your hands.

Creating your own content is one of the best ways to connect with your audience, increase engagement, and improve SEO.

When investing your time in your content marketing plan, make sure you're doing it as best as you can. Creating killer content takes time, so be smart about your execution and promotion.

Read on to discover 5 ways to improve your content marketing in less than 10 minutes.

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Topics: creating content, marketing communications, internet media, content marketing, blogging, inbound marketing

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