GROW! Marketing and Public Relations Tips

Infographic: Generate Blog Content like a Pro

Posted by Samantha Arcieri on Wed, Nov 16, 2016 @ 3:11 PM

Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

Read More

Topics: creating content, content marketing, blogging, Infographic

Trending Thursday: 4 Ways to Reach to Pet Parents

Posted by Jourdan Cole on Thu, Aug 18, 2016 @ 8:07 AM

Petscaping, designing a landscape with four-legged friends in mind, is a new idea for many pet parents. And you know what? Pets love it! From 'catios' to puppy play areas, this pet-forward trend is sizzling this summer.

There's a lot of overlap between gardeners and pet owners. You're looking at a group of outdoor fanatics. Plus, people who care about their pets will do anything for them. Meaning, spend anything on them, too.

Companies can stand out online by appealing to "man's best friend."

You know petscaping is a trend, but how do you communicate that to your consumers?

Continue reading to learn how your garden brand can appeal to a new audience of pet lovers. 

Read More

Topics: Trending Thursday, Garden Trends, social media, blogging, pitching

Speaker Series: Courtney Kates Adapts to the PR World

Posted by Nicole Guarasci on Wed, Mar 30, 2016 @ 10:11 AM

For this week’s speaker series, we sat down with intern, Courtney Kates.

Currently a senior at the University of Delaware, Courtney will be graduating in just a few months. She majors in mass communication and double minors in organizational &community leadership and advertising.

Courtney has definitely found her place in the PR world. Not only is this her second semester interning for Garden Media, she is also on the PR team for UDress Magazine, a student run fashion publication at UD, and worked on the PR committee for Gamma Sigma Sigma, a service organization. 

All these experiences have made her realize her love for public relations.

Continue reading to learn more about Courtney and the role she plays at Garden Media.

Read More

Topics: Marketing to Millennials, Instagram, blogging, Speaker Series, Internship

3 Things That Stink About Your Blog Headline, and How to Fix Them

Posted by Jill Swartzentruber on Wed, Jul 22, 2015 @ 10:42 AM

You've done the easy part: brainstormed a topic, wrote the blog and gathered images. Last, but certainly not least, headlines are the hardest yet most important element of a blog post.

We advise writing a headline after the body is written because the headline should summarize the entire article.

While there is no specific formula for the perfect blog title, research has shown that there are a few techniques that prove successful.

Continue reading to find out the hidden formula for creating a booming blog headline.

Read More

Topics: audience, press releases, content marketing, blogging, emails

How Garden Brands Can Create Picture Perfect Content

Posted by Nikole Gennari on Thu, Jul 16, 2015 @ 11:05 AM

Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.

A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.

Continue reading for more information about how garden brands can incorporate images into their social media strategies.

Read More

Topics: garden business, SEO, content marketing, social media, blogging

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

Read More

Topics: audience, branding, content marketing, blogging, Tumblr

Speaker Series: Jourdan Cole Works to Build PR Relationships

Posted by Samantha Arcieri on Wed, Jun 3, 2015 @ 7:30 AM

For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.

As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.  

Continue reading to learn more about Jourdan and the role she plays a Garden Media.

Read More

Topics: Marketing to Millennials, Garden Media Group, blogging, Speaker Series

Speaker Series: James Hammond Embraces Hands-on Learning

Posted by Samantha Arcieri on Wed, May 27, 2015 @ 12:00 AM

For this week’s speaker series, we sat down with James Hammond, Garden Media’s resident number cruncher and media monitoring maven.

During his time here, James has done everything from shipping out packages re-designing the website. In addition to monitoring media placements, he spends time laying out graphics and content such as e-books, flyers and web banners.

Continue reading to learn more about James and the role he plays at Garden Media.

Read More

Topics: Public relations, Garden Media Group, ebook club, blogging, Speaker Series

How to Utilize Earth Day to Promote a Brand

Posted by Lauren Grow on Wed, Apr 22, 2015 @ 8:30 AM

Earth day officially falls on April 22 every year. This creates an opportunity for people to celebrate the planet and all it provides for its inhabitants. 

It also creates an opportunity to show how your brand cares for and supports the planet.

According to the Pew Research Center, 61 percent of Americans identify a problem with the damages humans have caused to the earth and believe there is concrete evidence to support global warming. These percentages are set to continue to increase in the next several years.

For garden brands, every day is Earth Day. 

The holiday presents a great opportunity for garden brands to teach consumers about the importance of living a green and sustainable lifestyle.

Continue reading to learn more about how garden brands can use Earth Day to promote their brands and teach consumers about green living.

Read More

Topics: lawn and garden public relations, garden marketing, audience, branding, Garden Media Group, social media, blogging, marketing

Speaker Series: Sammie Arcieri's Learning Curve in the Industry

Posted by Lauren Grow on Wed, Apr 15, 2015 @ 8:00 AM

For our second Spring Speaker Series, we sat down with Garden Media Group’s newest employee, Sammie Arcieri.

New to the lawn and garden industry, Sammie has experienced a crash course in all things green living. She’s even grown a few things of her own.

As an Assistant Account Manager, Sammie manages the company’s blog, oversees the intern program and continues to nurture relevant media contacts.

Continue reading to learn more about Sammie and her experiences in the public relations and marketing industry. 

Read More

Topics: marketing communications, Garden Media Group, blogging, key influencers, Speaker Series

New Call-to-action

Subscribe to Email Updates

Posts by Topic

see all