GROW! Marketing and Public Relations Tips

What PR Professionals Can Learn From Will Smith

Posted by Courtney Kates on Wed, Apr 20, 2016 @ 10:07 AM

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

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Topics: audience, branding, PR Strategy, Public Relations Trends, trends, image building, Garden Media Group

Trending Thursday: How the Housing Market Affects Your Garden Business

Posted by Courtney Kates on Thu, Apr 14, 2016 @ 12:12 PM

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

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Topics: audience, Trending Thursday, Marketing to Millennials, garden business, Garden Trends, marketing, Garden Media

The Power of Positivity

Posted by Courtney Kates on Wed, Mar 16, 2016 @ 10:57 AM

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

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Topics: Public relations, audience, lawn & garden public relations, trends, Garden Media, lead

4 Ways to Find New Twitter Audiences in 2016

Posted by Jourdan Cole on Thu, Dec 17, 2015 @ 8:23 AM

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

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Topics: Twitter, audience, PR Strategy, social media

Everything You Need to Know About the Next Generation

Posted by Courtney Kates on Wed, Dec 16, 2015 @ 9:09 AM

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

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Topics: audience, branding, PR Strategy, trends, internet media, garden industry public relations, social media, Garden Media

The Secret to Great Presentations

Posted by Courtney Kates on Wed, Dec 9, 2015 @ 10:46 AM

Everyone gives a presentation at some point in their career.

And whether you thrive on the opportunity to showcase your accomplishments or shudder at the thought of speaking in front of a crowd, there’s no denying that professional presentations and strong public speaking skills are important qualities to have.

Although it might seem intimidating, giving a presentation doesn’t have to be scary. Planning ahead, remaining authentic and owning your nerves are some of the best ways to impress clients, coworkers or management during your next presentation.

Continue reading to learn more about how to give the best presentations.

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Topics: Public relations, audience, branding, garden business, garden industry public relations, Garden Media, public speaking

6 Steps to Rock Pinterest in 2016

Posted by Jourdan Cole on Thu, Nov 12, 2015 @ 12:12 PM

2016 is quickly approaching, which means it’s time to refresh your garden brand’s Pinterest strategy. 

Over the past five years, Pinterest has become the second most high-powered search engine (behind Google) that delivers your content directly to target audiences that want to see it.

The best thing about Pinterest: content survives long-term on the platform. 

The second best thing, Pins continue to drive traffic back to your website long after you initially pin it.

A study by Piquora found that 40 percent of pin clicks happen within the first day, 70 percent happen within the first two days, and the remaining 30 percent of clicks happen 30 days and beyond.

This is truly social marketing gold. A tweet lives for about 2.8 hours (if you’re lucky) and a Facebook post lasts 3.2 hours. Pins practically live forever on the site and 80 percent of the images on Pinterest are repins, 

Get started creating your 2016 Pinterest strategy with these six tips.

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Topics: Pinterest, audience, branding, Digital Branding, social media

What to Do When Things Go Wrong

Posted by Courtney Kates on Wed, Nov 11, 2015 @ 11:19 AM

Volkswagen is facing a storm of bad publicity surrounding the recent emissions test scandal.

Chipotle has temporarily closed a number of its western stores due to E. coli outbreaks.

Crises like these happen all too often these days and it is crucial to know how to react in these situations.

A publicity crisis has the potential to destroy a brand. If dealt with in a positive manner, companies can, and often do, rebuild themselves by responding quickly and honestly.

Read more to learn about the best ways brands can respond to a publicity crisis.

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Topics: Public relations, audience, branding, marketing communications, Garden Media, crisis

6 Tips to Pitch the Perfect Guest Post

Posted by Jourdan Cole on Thu, Oct 29, 2015 @ 3:56 AM

Do you dream of seeing your byline on a popular gardening site?

Make that dream a reality by sharing your expertise and becoming a guest blogger. You will reach new audiences and break into new markets with just one simple post.

Once you've made the decision to become a guest blogger, you might have to send a lot of cold emails before you find someone who’s interested in sharing their web space with you. You need to have a well-developed pitch that demonstrates that you’re the expert and the blog’s readers are going to love what you have to say.

Find out how to pitch the perfect guest post below.

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Topics: audience, branding, SEO

Tips for More Effective Local Pitching

Posted by Courtney Kates on Wed, Oct 7, 2015 @ 10:30 AM

Gaining national media attention is always an exciting accomplishment. National media reach a huge audience and can potentially generate a lot of buzz for your service or brand. However, certain stories might not be fit for the national spotlight, or, you may want to attract local attention. This is where local media can be extremely beneficial.

For local news and events, it is crucial to understand how to pitch to local media and why it is important. Understanding the outlet and the audience are two of the first steps.

Continue reading for tips on how to pitch local media.

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Topics: audience, PR Strategy, Media Relations, Garden Media Group, lessons

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