With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.

Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?

Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.

Continue reading to learn more about the importance of Instagram’s updates for businesses.

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

Watch out hipsters! There is a new demographic out there: yuccies.

Yuccies are young urban creatives that thrive on making, experiencing and fighting for a cause. They make their mark by being inventive and original.

At the forefront of the maker’s lifestyle trend, yuccies emphasize creating experiences and a world for themselves. Their existence has helped the DIY movement shift from “doing” to “making”. These young individuals personalize their environments – from their careers to their personal brand to their backyard spaces.

Continue reading to learn about how brands can target yuccies.

Each year, the MTV Generation Award is given to an actor or actress whose timeless work is representative of an entire generation. Previous winners range from comedian Adam Sandler to America’s sweetheart Reese Witherspoon.

The 25^th annual awards winner was different.

This year Will Smith was honored with the award because of his incredible career as musician, sitcom superstar and Oscar-nominated actor. Smith has succeeded in almost every aspect of the entertainment industry.

So, while PR professionals might not be billion-dollar superstars like Will Smith, their careers definitely have a few things in common.

Read more to discover what you can learn from Will Smith and his diverse career.

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

Twitter allows your garden brand to connect on a personal level with consumers in the easiest way possible.

In 140 characters or less, you can weave your way into the hearts and minds of your most influential followers, forging a stronger brand experience and giving you a better understanding of your customers.

When was the last time you looked at your Twitter strategy?

With 320 Million active users, there’s a good chance your social plan is not reaching as far as it could. Twitter is a valuable part of your social media presence, and you need to bring it into the new year.

Ensure that your content is relevant and is being heard by the right audience with these easy steps.

Keep reading to find out how you can transform your Twitter presence in 2016.

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

Everyone gives a presentation at some point in their career.

And whether you thrive on the opportunity to showcase your accomplishments or shudder at the thought of speaking in front of a crowd, there’s no denying that professional presentations and strong public speaking skills are important qualities to have.

Although it might seem intimidating, giving a presentation doesn’t have to be scary. Planning ahead, remaining authentic and owning your nerves are some of the best ways to impress clients, coworkers or management during your next presentation.

Continue reading to learn more about how to give the best presentations.