GROW! Marketing and Public Relations Tips

Understanding Personalities Can Lead to Success

Posted by Samantha Arcieri on Wed, Feb 22, 2017 @ 5:19 PM

With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.


After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

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Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media

What Marketers Need to Know About Millennials

Posted by Olivia Ward on Wed, Jan 25, 2017 @ 10:04 AM

Millennials, the largest generation to date, has officially surpassed Baby Boomers to make up the largest
 share of the U.S. workforce
. Having grown up fully immersed in digital technology, Millennials are often snubbed as narcissistic, “selfie lovers,” when they are in fact the most tech-educated generation thus far.

 Just as Baby Boomers have for the last several decades, Millennials will dominate the consumer sector. It has become increasingly important for marketers and PR specialists to recognize their unique characteristics and adapt business practices to establish effective relationships with this demographic.

Here are five tips for targeting millennials.

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Topics: audience, Marketing to Millennials, marketing

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

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Topics: audience, PR Strategy, Public Relations Trends, trends, Marketing to Millennials

How to Plan A Media Tour

Posted by Jourdan Cole on Thu, Dec 15, 2016 @ 1:04 AM

Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.

One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.

This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.

Find out how we made this tour a success.

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Topics: audience, branding, Media Relations, pitching, Media Tour

Infographic:  Avoid these PR Buzzwords

Posted by Samantha Arcieri on Wed, Dec 7, 2016 @ 9:09 AM

Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.

Those who work in PR are all too familiar with this term. How many times a day can someone hear the word “influencer” before they’re completely bored?  

No one – especially journalists and consumers -  likes buzzwords.  So why does our industry love to use and overuse them so often?

The good news is that there’s always time to unlearn the drab words that drag our copy down.    

Read more to unlearn these overused words.

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Topics: audience, PR Strategy, Social, pitching, Infographic

Make a Brand Pivot to Attract a New Audience

Posted by Samantha Arcieri on Wed, Sep 28, 2016 @ 10:22 AM

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

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Topics: audience, branding, case study, marketing, product launch

Why Instagram’s New Update is Important for PR Professionals

Posted by Sara Skipp on Wed, Jun 8, 2016 @ 9:52 AM

With a large variety of social media platforms available, businesses have some tough decisions to make about marketing themselves.

Which platform is the best for interacting with followers, and by what criteria? Which platform will reach the biggest target audience?

Instagram has set its sights on appealing to business owners. The company recently unveiled a series of updates that will help small and medium-sized businesses better explore what resonates with followers — and it’s a game-changer.

Continue reading to learn more about the importance of Instagram’s updates for businesses.

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Topics: audience, branding, Instagram, social media, Social

Keeping Things Real in PR

Posted by Sara Skipp on Wed, Jun 1, 2016 @ 9:22 AM

Honesty is the pillar of the public relations industry, and an honest reputation is the most important asset of any organization.

The public evaluates professionals based on their reputations.

Positive reputations are difficult to build, and lying is the major reason that public relations professionals lose their credibility.

Professionals must be conscious of their organizations’ past, present and future stakes, not just those of the “here-and-now.”  One present mistake may cause temporary bad publicity — but lies to conceal mistakes, once exposed, create much more damage for a long-term reputation.

Continue reading to learn why honesty is always the best policy when it comes to PR.

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Topics: audience, branding, PR Strategy, image building, honesty

The Most Interesting Campaign in the World

Posted by Courtney Kates on Wed, May 4, 2016 @ 11:33 AM

I don’t always enjoy nine years of the same marketing campaign, but when I do, it’s because Dos Equis does it right.

Jonathan Goldsmith, also known as the Most Interesting Man in the World, has been the iconic face of Dos Equis for almost a decade. After years of Goldsmith encouraging fellow beer drinkers to “Stay thirsty,” the beer company is saying goodbye to its famous spokesperson.

And of course, he has to go out with a bang. The company launched the final advertisement of Goldsmith’s campaign, which features him taking off on a one-way mission to Mars.

So, after nine years of a wildly successful campaign – the number of beer cases shipped by the brand increased 34.8 percent since 2007– why is Dos Equis sending off their legendary spokesman?

Continue reading to learn how your business can create interesting marketing campaigns.

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Topics: PR Campaign, creating content, audience, trends, social media, marketing, Garden Media

Trending Thursday: Yuccies are Not Yucky for PR

Posted by Nicole Guarasci on Thu, Apr 21, 2016 @ 9:37 AM

blog3.jpgWatch out hipsters! There is a new demographic out there: yuccies.

Yuccies are young urban creatives that thrive on making, experiencing and fighting for a cause. They make their mark by being inventive and original.

At the forefront of the maker’s lifestyle trend, yuccies emphasize creating experiences and a world for themselves. Their existence has helped the DIY movement shift from “doing” to “making”. These young individuals personalize their environments – from their careers to their personal brand to their backyard spaces.

Continue reading to learn about how brands can target yuccies.

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Topics: audience, Trending Thursday, trends, Marketing to Millennials, Garden Trends

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