GROW! Marketing and Public Relations Tips

6 Reasons NOT to Hire a Lawn & Garden Industry Public Relations Firm

Posted by Susan McCoy on Wed, Oct 3, 2012 @ 9:39 AM

I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm.  I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals.  Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive. 

In the end, most people quote these six reasons for not hiring a PR firm:

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Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising

5 Ingredients for a Successful Media Relations Strategy

Posted by Karen Creely on Thu, May 31, 2012 @ 3:44 PM

Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.

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Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing

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