I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm. I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals. Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive.
In the end, most people quote these six reasons for not hiring a PR firm:
Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.