Every good pr professional knows that building solid relationships with the media is key to having a strong list of contacts to can call upon when needed. PR pros can meet new contacts via pitching, conferences and networking.One of the best ways to reach new contacts and strengthen old connections is through media tours — a set of pre-arranged face-to-face meetings with reporters, editors, bloggers, producers and other influencers. You can either invite the media to come to you, or you can go to them.
This Fall, GMG traveled to The Big Apple for a media tour with Costa Farms.
Find out how we made this tour a success.
In person meetings are important to building your company's brand loyalty. You have a brief opportunity to let the media know who you are and how you fit in. It’s essential that you’re not only familiar with the outlet you’re visiting, but how your company can offer something unique. Come prepared with a specific message or give influencers a sneak peek at your latest product — everyone loves a swag bag.
Media tours take lots of planning, commitment and coordination. Garden Media visited six outlets in just one day while on tour with Costa Farms. Determine your ideal audience and identify the outlets that can help you reach those people. Decide where you want to go and then start reaching out to contacts and figuring out the logistics of making several visits to multiple outlets in a short time period. Double-check meeting locations and make sure you have enough time to travel from place to place.
Once the planning is done and you’re heading on your media tour, it’s time to start your whirlwind adventure! Make sure you’ve brushed up on facts about your influencers and have relevant pitches for each outlet. Get to know the influencer and take notes, making sure you’re leaving the meeting knowing how you can help them.
Once you’re done, follow-up and stay in contact with your connections. Follow-up with relevant information, media kits and a brief thank you for their time. Now you just need to measure your results!