GROW! Marketing and Public Relations Tips

Happy 30th Anniversary, Garden Media Group

Posted by Megan O'Connell on Sat, Sep 1, 2018 @ 10:06 AM

September 2018 marks our 30th birthday. Being in business for 30 years is a milestone for any company.

For us, it marks 30 years of growing, changing and finding focus.

Do you know the story? It all began in 1988 when Suzi put her young daughter, Katie, on the bus for the first day of school and opened the doors to IMPACT Marketing, a general practice PR firm. She started the business on the principle “Your vision is our mission” and envisioned a company whose sole purpose was its clients’ success. 

That vision lives on today in Garden Media Group.

Today we pride ourselves on providing top-notch public relations and social media campaigns, high-quality service, and worldwide media exposure for an international portfolio of clients in the world of horticulture and outdoor living.

The past 30 years have been incredible. We are deeply thankful to all of our innovative clients and creative team members who have contributed to our success. While we might be small in size, we deliver huge results-driven campaigns that impact the bottom line for clients all over the world.

In 1995, IMPACT landed its first horticultural client, The Conard-Pyle Company. Following enormous success with Conard-Pyle and the introduction of The Knock Out Rose, Suzi made a strategic decision to focus on the lawn and garden industry. In 2002, the company changed its name to Garden Media Group.

Focusing on gardening and outdoor living was the second best business decision we ever made. It allowed the firm to be a major player in a big industry. 

The first best decision? Bringing Katie on board.

Throughout the years, Garden Media has stayed true to its mission: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing. With services including traditional and social media marketing, promotional tie-ins and product launches, we serve clients big and small throughout the gardening world.

We are so proud to reach this milestone as an agency. Suzi’s vision and mission will always be our north star to guide us as we serve our clients and help grow our industry.

In addition to lawn and garden PR services, Garden Media releases an annual Garden Trends Report to reflect the changing attitudes and behaviors of consumers and predict areas of growth in the garden industry as a whole. 

The 2019 GTR will be released on the company anniversary, marking the 17th report.

Today, we continue toward our goal to inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year. 

I still can’t believe how fortunate we've been to have built a company that has lasted this long.  

It's no longer ‘fake it ‘til you make it’. Cheers to us! We’ve made it!

Topics: trends

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