With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.

After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

You know by now that PR firms produce the most effective measurements after listening to their clients goals.

It’s the firm’s job to clearly identify these goals, exceed expectations and produce the proper measurement that highlight the value of the work.

One way to show that you are indispensable to clients to produce measurement reports on a monthly basis. Here’s the easiest way to impress clients with your reports.

Continue reading to learn more about the best PR measurement practices for 2017.

PR pros work hard to earn placements and build a brand’s reputation online and across a variety of business channels.

While many results are clear, much of PR is hard to quantify. Goal-setting and measurement are fundamental aspects of any public relations program. 

When it comes to measurement, firms should always take an all-inclusive approach that takes both traditional and non-traditional factors into consideration. Things such as social media, comprehension and changes in awareness among stakeholders should always be included in results.

We're always looking to revamp our practices and have done some deep diving into measurement. 

Continue reading to learn more about the best PR measurement practices for 2017.

You know by now that working in the PR industry is similar to attending matchmaking bootcamp.

Research, listening are a few things PR professionals need to do to match the perfect client with the perfect customer. Timing plays a huge role, too.

We’ve identified additional things that make brands irresistible to consumers.   

Read on to learn how you can become better PR matchmaker.

Thirty seconds. It’s enough time for you to stretch, send a quick text message or plan what you’re going to make for dinner. Half a minute can seem very trivial in the scheme of your day.  

But if you’ve ever tried to write an elevator pitch, you’ll know that thirty seconds can also be a secret weapon.    

With a well-practiced elevator pitch, you convey to potential employers who you are and what you’ll bring to the table on an interview.

Quickly catching an employer’s interest on the spot can be challenging if you're not prepared, so here are a few tips for selling your skill set in half a minute or less.

Continue reading for tips on how to craft the perfect elevator pitch for an interview.

In public relations, it is crucial to gain real-world experience to learn about the industry. Studying communications and public relations in the classroom is beneficial, but nothing beats “learning by doing.”

For college students, the best way to gain hands-on experience is through internships.

Not only does interning provide you with beneficial work experience, it also helps you learn more about yourself, what you are good at and what career path you want to pursue in the future.

During my internship at Garden Media, I was given opportunities to work on long-term projects, complete tasks for clients and even develop relationships with the media. I gained first-hand perspective as to what it’s like to work in a small public relations agency. My internship provided me with experiences and professional relationships that will be extremely beneficial in my pursuit of a full-time career.

Continue reading to learn how you can make the most out of your PR internship.

As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.

An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time. 

It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.

Continue reading for more information about how to find and land a PR internship.