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Twitter or Facebook? Which One Works Best in the Garden Industry?


twitter vs. facebook for garden industry public relationsThe battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations. 

Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.

Let the race begin! Below are the PR implications and cold hard numbers to see just who is winning this race.

Social media is so incredibly effective because people are constantly on it, but which social media mogul gets more love?

74% of Facebook's ONE BILLION users logon at least once a day.

Twitter has 35% of its users logon every day.

Winner: Facebook users are more loyal and dedicated!

Growth Rate
At the moment, Facebook has way more users and daily logins, but will it last?

In 2011, Facebook’s users were increasing by 13%, but this year, the numbers have already dropped to 6% . By 2014, the growth rate is expected to be as low as 3.4%.

Twitter users increased 32% in 2011 and 21% in 2012 . By 2014, we’re looking at a 14% increase in users.

 … Twitter continues to grow! Facebook Fatigue is very real! Facebook will continue to slow while Twitter will modestly gain more and more users each year.

Brand Implications
Who loves your brand more?

40% Facebook users "like" a garden brand, and 51% of that group will actually purchase their product.

Only 25% of Twitter users follow a garden business, but a whopping 67% will then buy their product.

More coverage is good, but the dollars are what really count! Round Winner: Twitter!

Press Releases

We love our tried and true press release, but as the digital world becomes increasingly more important in the garden industry, we simply must keep up with the times. That being said, press releases should always be shared on social media.

But, where does it work better: Facebook or Twitter?

Facebook does it more: 48% of press releases are shared on Facebook as opposed to 37% on Twitter.

But, each share on Twitter generates 30% more press release views than Facebook.

Quality over Quantity: Twitter wins!

twitter is better for garden industry public realtions!



Ding, ding! We have a winner! With a final score of 3 to 1, Twitter is the best social media for garden businesses! 


Wondering what else is new in the world of social media?

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I've been learning about the paid Promote side of things on FB today. Might that be a game changer for small businesses who can't afford to promote their shares on Facebook?
Posted @ Monday, November 05, 2012 8:40 AM by Michelle Chapman
Michelle, thanks for mentioning paid promotions on FB! I have seen them, but didn't really look into them too much until your comment! Facebook is definitely trying to innovate; did you see the new "want" button they've been testing? They’re providing more options for all budgets, but the real test will be to see if they work!
Posted @ Monday, November 05, 2012 9:39 AM by Emma Fitzpatrick
Interesting article. In recent weeks, however, I've noticed that Facebook is severely limiting exposure to business pages who are not paying for "promoted" posts. Many small businesses and bloggers have noticed BIG drops in their reach in just the last month. If this behavior continues, I believe you'll find Facebook will become increasingly less important as a social media platform for businesses. Teresa
Posted @ Wednesday, November 07, 2012 2:07 PM by Teresa @ Seasonal Wisdom
Emma - I'd not spotted the 'want' button - I'll look out for that! 
Teresa - I believe many people feel the same way as you do - bloggers, not for profits and small businesses to name but 3.
Posted @ Wednesday, November 07, 2012 2:21 PM by Michelle Chapman
Agreed Teresa... but I had no idea bloggers were seeing a drop in their reach. Here we come Google+
Posted @ Wednesday, November 07, 2012 2:21 PM by Katie Dubow
Hi Katie and Michelle: It's become a big discussion point among garden bloggers in recent weeks. Many are considering options to Facebook and have seen their reach drop dramatically, unfortunately. Teresa 
Posted @ Wednesday, November 07, 2012 3:31 PM by Teresa @Seasonal Wisdom
I think it really comes down to what kind of audience you are looking to reach. Twitter is better for finding new customers, while Facebook is better for engaging with repeat purchasers who have already had a good experience for your businesses. This is because Facebook users tend to be more selective with who they follow.  
Thanks for sharing.
Posted @ Thursday, May 22, 2014 1:32 PM by James McAllister
James, totally! The answer to these questions is almost always: it depends! Thanks so much for sharing your insights and experience. We love to hear it. Enjoy the day.
Posted @ Wednesday, May 28, 2014 4:10 PM by Emma Fitzpatrick
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